Lerzan Aksoy
Associate Professor of Marketing, Fordham University
  Lerzan Aksoy is associate professor of marketing at Fordham University in New York City.  She is an internationally recognized expert on the science of loyalty management. Lerzan was recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (TOYP Award for Scientific Leadership). She also received the “Werner Von Siemens” and the “Magis” Excellence Awards for research, teaching and social contribution. Her most recent book, Why Loyalty Matters, provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind of world we live in. The book offers a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power. She earned a BS from Hacettepe University in Ankara, Turkey, and was awarded the Fulbright Scholarship to pursue her MBA degree at George Mason University in Fairfax, Virginia. She has a PhD in marketing from University of North Carolina at Chapel Hill’s Kenan Flagler Business School.
John Andrews    
Managing Partner at Collective Bias
  Founder and Managing Partner of Collective Bias, John was most recently responsible for Emerging Media at Walmart Stores, Inc. He also has 12+ years in consumer packaged goods marketing and has held brand marketing positions for Verbatim, Eastman Kodak Digital, Sara Lee, Newell Rubbermaid and Implus Footcare. His expertise lies in leveraging the intersection of shopper marketing and digital engagement. John has become a devoted student of community and social media. He holds an MBA in Marketing from Wake Forest University and lives in Fayetteville, AR with wife Mary Shannon and daughter Mary Catherine.
Jeffery Ambs
Senior Digital Communications Manager, Amway
  Jeffery is the Senior Digital Communications Manager for Amway Corporation located in Ada, Michigan where he is responsible for creating and executing global digital marketing strategies. Jeffery has been part of the Amway family since 1993 with experience in Social Influence Marketing, Strategic Planning, Brand Management, Project Management, Direct Marketing and International Business. Jeffery holds a Bachelors of Business Administration from Western Michigan University and a Masters of Business Administration from Michigan State University. His career has been focused on building global brands through innovative new product introductions for the Nutrilite, Artistry and Esolis brands. Jeff’s recent responsibilities focus on creating global social media strategies to direct over 50 international affiliates in their regional efforts.
Tom Asher    
Director of Consumer Relations at Levi Strauss
  Tom is responsible for responding to all Levi's, Dockers and Signature by Levi Strauss consumer inquiries for the U.S., Canada, Mexico and Brazil to drive loyalty and sales. He is also leading efforts to monitor social media in order to help Levi Strauss & Company listen more holistically to consumers and understand their wants and needs. Tom?s prior work experience includes managing Greenpeace's mail order catalog business, serving as national sales manager for Esprit's environmental apparel line "Ecollection", and founding and managing Artventure, a socially responsible apparel and direct sales catalog company. In 2007, Tom was chairman of the board of SOCAP (Society of Consumer Affairs Professionals), a 2,000 member customer care association. He has a BA in Sociology from Vassar College and an MBA from Golden Gate University.
Kathy Baughman
Owner and Founder, ComBlu
  Kathy has over 30 years being a marketing thought leader with projects spanning from strategy, word-of-mouth marketing programs, customer experience, brand councils and customer advocate identification, influencer marketing, c-suite thought leadership programs, community building, social media integration into marketing mix, resource organization and allocation strategy, communications process improvement, new product development and launch support, stakeholder communications and more.
Neil Beam
Senior Manager of Channel Strategy at AT&T
  As Senior Manager of Channel Strategy at AT&T, Neil serves as a guiding voice on projects effecting the customer’s web experience. With an emphasis in social media, WOM and ROI his expertise influences projects including iPhone support, U-verse social media strategy as well as Wireless and Wireline customer interactions on ATT.com. Prior to joining AT&T, Neil was Director of Enterprise Programs at Lithium Technologies – a leading vendor of on-demand online customer communities. At Lithium Neil oversaw analytics guiding product management and novel research. He specialized in tying community success to business success though measurement and insights both on the Lithium platform and on the interactive social web resulting in material ROI for customers. Neil authored the ROI chapter for WOMMA’s 2009 Measurement Guidebook. Neil holds an MBA from the University of Missouri, Columbia and BS in Engineering from Washington University in St. Louis.
Diane E. Beaudet
Sr. Director, User Engagement Programs, Consumer Business Unit, Symantec Corporation
  Diane Beaudet has worked at Symantec since 1995. She has worked on both the consumer and enterprise side of the business as Director and then Senior Director of Global Marketing Communications and now as Senior Director of User Engagement Programs responsible for advocacy, loyalty and development of social media strategies for Norton. She gets up every morning knowing she is making a difference, keeping the world safer as Norton and Symantec lead the charge against digital dangers. Winning against the bad guys, every day. Additionally, she is a mom of a Facebooking, chatting, incredibly web savvy, texting, IMing, emailing teenage girl and 2 Pembroke Corgis.
Brad Beckstrom    
Managing Partner at ApolloBravo
  Founder and Managing Partner of ApolloBravo a Marketing + New Media company. ApolloBravo specializes mobile marketing and social media solutions for consumer product companies, retailers and agencies. We work with clients to extend sponsorships, promotions and ad campaigns utilizing the latest wireless, mobile and social media technology solutions. See more http://www.apollobravo.com Brad is the founder of two agencies, ApolloBravo and Momentum Marketing. He has worked in interactive promotion for 12 years and created award winning programs like digital postcards, e-photo, video-mail and Text-2-Win for clients including MillerCoors, Nestle, Best Buy, AOL, Quaker Oats, Pepsi Co., Diageo, Unilever and MasterCard.
John Bell    
Managing Director, Ogilvy PR
WOMMA President
  At Ogilvy PR, John H. Bell is the Managing Director of 360° Digital Influence and the agency’s Executive Creative Director. John developed 360° Digital Influence to connect our brand-building PR expertise with an insider’s knowledge of new digital trends, harnessing the strength of social media on behalf of our clients.

John is always scouting the next wave of innovation that can help business, advocacy groups or social marketing causes build stronger, more genuine connections with people. The first wave of innovation was Interactive Television in 1990. (Isn’t that where everyone started') John headed up the Visual Design Studio at Downtown Digital, a joint venture between Viacom and AT&T to create the most futuristic vision of interactive television anyone could imagine. He created programming for kids and gamers and fully interactive versions of Entertainment Tonight and fantasy sports, as well as the first Interactive Advertisement for American Express during that ITV trial.

John went on to form Media Circus Interactive Advertising in New York. There he found effective ways to use CD-ROMs, including designing the first interactive advertisement on Launch, then a CD-ROM zine, for Sony Electronics. He also created the first I-Spy CD-ROM for Scholastic, extending the brand into the electronic space and pushing the limits of what an interactive experience could be. At the same time the Internet was exploding. John designed and built complicated transaction sites like Gateway Computers ecommerce site and experiments like MTV’s Web service, connecting “stringers” all across the country reporting on the music scene in their community. (Does it sound a bit like blogging' It should and the year was 1995).
Jonah Berger
Assistant Marketing Professor, Wharton School, Univ. of Pennsylvania
  Jonah Berger is Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. What makes ideas viral and products spread contagiously? Professor Berger studies social epidemics, or how products, ideas, and behaviors catch on and become popular as well as die out and become abandoned. He examines how individual decision making and social dynamics (e.g., social influence) between people generate collective outcomes such as social contagion and trends. His research has been published in top-tier academic journals including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Personality and Social Psychology, and the Proceedings of the National Academy of Sciences. Popular accounts of his research have appeared in the New York Times, Wall Street Journal, NPR, Science, Sloan Management Review, and The Economist.
John Bernier
Social Media Manager, Best Buy
  John Bernier is one of Best Buy's Social Media Managers. He has over 10 years of traditional and non-traditional marketing and communications experience, acquired in a variety of industries. In his current role as Social Media Manager, John was one of the principals involved in developing and launching Best Buy's Twelpforce-based customer service 3.0 initiative. John says "I'm not an expert or guru of anything. I'm just trying to learn as much as possible as fast as possible, just like everyone else."
Laura Bernshausen  
Senior Brand Activation Manager, Coca-Cola
  Laura Bernshausen is a Senior Brand Activation Manager at Coca-Cola. In her current role, Laura is responsible for developing and executing consumer promotions for Coca-Cola's juice and juice drink brands Simply Orange and Minute Maid. In addition to her current role, Laura has also held brand management positions on Minute Maid's youth brands and bottler delivered juices. Laura lives in Houston with her husband Dean and daughter Emma.
Ed Billmaier   
Interactive Marketing Strategy, Scott’s Miracle Grow
  Edward Billmaier is responsible for the development and implementation of The Scotts Miracle-Gro Company’s interactive marketing strategy. The consumer communications group he leads includes the Consumer Service contact center and the Interactive Marketing team. His teams handle more than 1 million calls and 8 million unique web site visitors each year. Since stepping into this role in 1994, Billmaier has also integrated the operations resulting from nine acquisitions, and identified and implemented a new contact and knowledge management system. Billmaier graduated from The Ohio State University with a bachelor’s degree in sociology. He is currently a member of the Society of Consumer Affairs Professionals in Business (SOCAP), the Direct Marketing Association (DMA) and the Promotional Marketing association (PMA).
Ellen Bird 
Manager, Denuo
  As a manager at Denuo, Ellen assists on the HP account and acts as project manager on a number of Denuo publications. Ellen joined Denuo at the beginning of the year from Starcom Worldwide. There she worked on emerging and traditional media strategy for a number of Fortune 500 companies.
Pete Blackshaw    
EVP Digital Strategic Services, Nielsen
  Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. Before Intelliseek's acquisition by Nielsen BuzzMetrics, Pete served as the Intelliseek's Chief Marketing and Client Satisfaction Officer, responsible for major client engagements and marketing efforts. He is a co-founder of the 2004 Word of Mouth Marketing Association. He authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network and several work and personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com, and parenting centered www.dosbebes.com. In 1999, Pete founded PlanetFeedback.com (later acquired by Intelliseek) after a career in interactive marketing and brand management at Procter & Gamble. He also co-chaired and organized the P&G-sponsored Future of Advertising Stakeholders Summit (FAST-Summit), resulting in P&G being named Advertising Age Magazine's "Interactive Marketer of the Year." Before receiving his master's degree from Harvard Business School in 1995, Blackshaw served as a press secretary and legislative consultant to then-Sen. Art Torres in the California Legislature, where he guided several consumer-focused bills to passage and initiated the nation's first "interactive" legislative hearing.
Rob BonDurant    
VP of Marketing - Patagonia
  Rob BonDurant is Patagonia’s Vice President of Marketing, Communications overseeing both the companies’ product and brand communications. He is the gatekeeper for the company. A passionate outdoorsman and environmentalist, Rob deeply believes in the company’s mission statement: make the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. A seven-year veteran of Patagonia, Rob has also served as Patagonia’s Director of North American Sales, a division that supports over 50% of the companies domestic annualized sales. Rob also perfectly represents the companies “ Phunhog” philosophy which contributes to Patagonia’s compelling corporate vision and wonderful corporate culture. Rob’s marketing and branding philosophies have been featured in Fast Company, National Geographic Adventure, Wired, Fortune, Outside, numerous industry trade publications and most recently in the book: Spark: Be More Innovative through Co-Creation by John Winsor.
Bonin Bough    
Global Director of Digital and Social Media, Pepsi Co.
  Bonin Bough is the Global Director of Digital and Social media at PepsiCo. In this role, he oversees digital strategy and the implementation of social media tools and techniques across the company.Previously, Bonin was the EVP and Director of Weber Shandwick's global interactive, social and emerging media practice, leading a 100 plus-person global team. He has over ten years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Bonin also has a deep interest and experience with community building, social media, social video, and digital marketing.In addition to his corporate career, Bonin was a professor at NYU's Center for Publishing Graduate Studies from 2000 to 2005.
Ryan Bowling
Director of Communications, Mars Incorporated
  Since joining Mars Incorporated in 2007, Ryan Bowling currently serves as the Director of Communications where he manages external relations for the multi-billion dollar North American snack division that includes more than a dozen brands/partnerships including M&M’S®, SNICKERS®, DOVE® Chocolate, NASCAR, NFL and more. From launching new M&M’S to managing the reputation of NASCAR’s top rated driver Kyle Busch, Bowling is tasked with delivering innovative integrated marketing communication programs that have resulted in delivering PR as among the highest ROI across all marketing at Mars. Bowling earned a BA in Communication from the University of the Pacific and was a recipient of the Alumni Excellence Award. During college, Bowling worked as an intern in the marketing department at Jelly Belly Candy Company, in the music industry at Bill Graham Presents in San Francisco, as well as in the marketing department at the Worcester Area Chamber of Commerce in Worcester, MA.
Reggie Bradford    
CEO of Vitrue
  Founder and CEO Reggie Bradford brings nearly two decades of technology leadership and experience to Vitrue, the company he founded in 2006. Vitrue provides Fortune 1,000 brands a comprehensive social media marketing approach, delivering cost-effective solutions the world's leading consumer brands. Prior to Vitrue, he was president and board member with TANDBERG Television, an organization of more than 400 employees and over $100 million in revenues. In his 14-month tenure, he led the company to a 40 percent annual growth rate, successfully integrated two major acquisitions and led the global repositioning of the brand. Bradford also served as the president and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. During his tenure, N2 Broadband grew annual revenues from less than $1 million to more than $35 million in just under five years. Previously Bradford was Chief Marketing Officer at WebMD from 1998 to 2000. During his tenure there, the company grew from 40 to 4,000 employees and received more than $2 billion in funding. Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities.
Rod Brooks    
VP, CMO at PEMCO Mutual Insurance Company
  Rod W. Brooks was born and raised in Lake Stevens, Washington, a small rural community 30 miles north of Seattle. He earned his bachelor's degree from Washington State University, which is credited with having one of the nation's finest communications programs - and that's exactly what Rod wanted to have under his belt: a license to communicate. Rod went to work designing, writing and selling advertising for a local publishing company. Twelve years later, Rod emerged from three positions of increasing responsibility to become the VP of Marketing and Advertising for an 800-store retail auto parts chain - Northern Automative. In addition to being solely responsible for Northern's marketing efforts, Rod also had significant influence in strategic decisions about growth through acquisition and which automative parts-store brands should be considered. Northern's rapid growth under Rod's directions caught the attention of a cadre of investors interested in capitalizing on his skills. They recruited Rod to direct marketing for Egghead, WordPerfect, and Coinstar.
Kristian Bush
Singer and Guitarist, Suglarland
  Kristian Bush is an American folk rock and country musician. From 1990 to 2001, Kristian was a member of the folk rock duo Billy Pilgrim along with Andrew Hyra. After leaving Billy Pilgrim, Bush joined Jennifer Nettles and Kristen Hall in the group Sugarland as background vocalist and guitarist. Sugarland is not only known for producing #1 hits, but they also are avid practitioners of WOM and can attribute much of their success to it. Guided by the principle ‘Love the fans,’ Sugarland quickly embraced social media and other tools that enabled them to better grow the community. They are innovators in the industry by never becoming inaccessible. Bush and his wife, Jill, have two children, a son Tucker and a daughter Camille. Bush's brother Brandon is a former member of the rock group Train, and also tours with Sugarland.
Blake Cahill    
SVP of Corporate Marketing for Visible Technologies
  Blake has over 16 years of executive management experiences leading marketing, sales, product management, and customer support organizations both domestically and internationally in a variety of technology, consumer, and telecommunications companies including SafeHarbor Technology Corporation, AT&T, Belgacom, Qwest, SBC, and ServiceMaster.com. Through these diverse experiences Blake has witnessed the intersection that drives businesses and their results are uniquely conjoined to “listening to the customer” and he has developed some insights about the intersections of customer experience, brands, and technology. Blake holds bachelor's degrees in political science, history, and business from Salve Regina University.
Robin Carey    
CEO of Social Media Today
  Robin Fray Carey is CEO and Co-Founder of Social Media Today, LLC, founded in 2007. Social Media Today LLC helps global organizations create purpose-built, B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects they most want to reach. Prior to Social Media Today, Ms. Carey founded and managed Custom Publishing Group, a content publishing and sales development company that collaborated with publishers and their clients to produce printed and online articles, web conferences, and pod-casts. CPGís seventeen-year history of working with marketing executives, most recently with BusinessWeek magazine, provided Robin with strong insight into the most efficient use of communications tools on topics ranging from enterprise software to CRM, corporate compliance to corporate volunteering, from business energy needs to business risk management.
Walter J. Carl, Ph.D    
WOMMA Research & Metrics Council Chair
  Dr. Walter Carl is the founder and Chief Research Officer at ChatThreads Corporation, an independent Word of Mouth (WoM) measurement and analytics company that helps brands quantify the ROI and reach of their WoM marketing initiatives. ChatThreads’ clients include Johnson & Johnson, Nike, Unilever, Kelloggs and Wyeth. ChatThreads’ proprietary G2X methodology was developed by Dr. Carl while a faculty member at Northeastern University in Boston, MA and received the Word of Mouth Marketing Association’s (WOMMA) award for Best Research Paper 2007. Dr. Carl is an active member on WOMMA’s Advisory Board, co-chair of their Research and Metrics Council and led the workgroup editing Volumes 2 and 3 of the research book Measuring Word of Mouth. Dr. Carl also served on the drafting committee for the WOMMA Terminology Framework, the first set of industry standards for researching and measuring WOM marketing. Dr. Carl received his Ph.D. from the University of Iowa and his master’s degree from the University of North Carolina at Chapel Hill.
Stephany Cavatoni
Director of Business Solutions, Active Marketing Group
  Stephany is currently heading up the Business Solutions function at Active Marketing Group in San Diego (part of the Active Network) where she develops go-to-market
strategies and client solutions for large scale, blue chip pursuits, such as Starwood Hotels, Starbucks, ATT and Sony, to name a few. She has been with Active since April 2007. Before joining the Active team, Stephany was an independent consultant for Brand Sense Partners, a recognized leading brand licensing firm, for over three years. She was instrumental in developing brand strategies, go-to-market plans and strategic business partnerships, as well as managing client relationships, for such well known brands as Thermos, Kingsford Charcoal and the American Museum of Natural History.
Sean Corcoran    
Analyst, Forrester
  Sean serves the Interactive Marketing professional. He is a leading expert on online advertising, social marketing, emerging media, and advertising agency relationships and structure. Sean's research focus is in overall interactive marketing, helping businesses develop and manage digital strategies for specific channels such as Social Computing, search marketing, mobile marketing, and online advertising. Sean also works to help Interactive Marketing professionals manage their interactive agencies and determine the best way to integrate with traditional agencies and marketers. Sean has more than 10 years of interactive marketing experience, working with large brands such as adidas, HP, Hyatt Hotels, Motorola, and RadioShack. He most recently served as an integrated account director at the advertising agency Carat, managing both online and offline media planning for brands such as Philips Electronics and TracFone Wireless. Sean also worked for Carat Fusion and Carat Interactive managing a variety of campaigns, including search marketing, mobile marketing, online media planning, eCommerce, and creative development. Prior to Carat Sean worked in online marketing for MotherNature.com, an eCommerce company that sells vitamins and natural products.
Joe Cothrel    
Chief Community Officer at Lithium Technologies
  Widely recognized for his pioneering work in online communities in business, Joe serves as Lithium Technologies' Chief Community Officer. In this role, Joe is responsible for thought leadership, research, and innovations that will drive the next generation of successful enterprise customer communities. His prior experience included work with AT&T, Cisco Systems, IBM, Microsoft, and many other leading companies. Joe's work with online communities began in 1996, when he conducted the first comprehensive research study into successful practices for managing online communities.In addition to his work with clients, Joe has devoted significant time to advancing the understanding of online communities in business. With partners in academia, he studied the impact of online communities on marketing (Texas A&M University), social and organizational dynamics (University of Toronto), and social networks (University of Virginia). His work has been cited in more than 50 books on the subject of online community, collaboration, commerce, and knowledge management.
Brendan Dalton
General Manager, MillerCoors
  Brendan is currently a General Manager at MillerCoors. He is responsible for the companies brand portfolio sales, marketing, finance and operations in New Jersey. He has 25 years of consumer product experience. Brendan has previously worked for Pepsi and Perrier Group of America. Brendan received his bachelor’s degree in Business Administration from Villanova University.
Stacy DeBroff
CEO of Mom Central Consulting
  Nationally-acclaimed parenting expert Stacy DeBroff is a best-selling author, regular national TV show guest, corporate spokesperson, and founder and CEO of Mom Central Consulting. As a best-selling author, sought after speaker, television personality, and corporate spokesperson, Stacy simplifies life for busy Moms across the country by sharing her home, organizational, and parenting expertise. Stacy frequently endorses quality products and services for the family, and her books, website, newsletter, media tours, and appearances nationwide reach millions every month, making her an ideal spokesperson. Stacy's experience includes spokesperson work with Office Depot's Organize to Learn campaign, Swiffer, Whirlpool, Glad, General Mills, Betty Crocker, Kimberly Clark, Pfizer, and Neosporin. Most recently, Stacy served as spokesperson for Kimberly Clark's Room-A-Day giveaway and Ragu's Feed Your Children Well Campaign.
Sam Decker    
CMO of Bazaarvoice
  Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. A frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog (www.deckermarketing.com), Decker brings more than 15 years of marketing and online retailing experience to Bazaarvoice. As Chief Marketing Officer, Decker is responsible for leading Bazaarvoice’s corporate marketing and PR. Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell's consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell's customer-centricity strategy and customer segmentation using Six Sigma methodology. Later he directed marketing for Dell's $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management. Before Dell, Decker spent more than six years leading marketing at B2C and B2B startups and became a pioneer in online community building. Prior to that, he consulted with companies such as Apple, Claris, Adobe, and Borland to help them develop word of mouth and loyalty marketing strategies.
Jory Des Jardins    
Co-Founder/President, Strategic Alliances, BlogHer
  As BlogHer's President of Strategic Alliances, Jory Des Jardins has developed strategic relationships with Fortune 500 brands and leads innovative campaigns to integrate contextual marketing and advertising into communities of women interested in every topic, from food, health and family to business, finance and technology. As an author and media strategist, Jory has written on personal development and women's business issues, blogging, relationships and pop culture for such publications as Fast Company, The San Francisco Chronicle Magazine, Inc. Magazine and the The New York Times and edited for The New York Times Syndicate and Time Inc.'s Custom Publishing Division. Immediately prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo launch successful blog syndication initiatives and produced Third Age's network of bloggers. In addition to her personal blog, Pause, Jory blogs about personal career growth and entrepreneurship on BlogHer.Having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, Jory has also represented BlogHer at events for the IAB, ANA and WOMMA. She also speaks at companies and agencies that are navigating the social media space. Jory serves on the advisory board of RSS company FeedBlitz and Juno Baby.
Tony DiResta, Esq.    
Manatt, Phelps & Phillips, LLP
General Counsel, WOMMA
  Tony DiResta is a partner with the Advertising, Marketing & Media practice in the Washington, D.C., office. His practice focuses on governmental investigations, commercial litigation (trial and appellate), and business counseling that involves consumer protection issues (including privacy, allegations of deceptive or unfair advertising and marketing practices, and financial practices), trade regulations, and unfair competition. Mr. DiResta is a leading authority on social media issues and serves as General Counsel to the Word of Mouth Marketing Association.

Mr. DiResta is a former Director of the FTC Southeast Regional Office, and has an AV rating by Martindale-Hubbell. A seasoned advocate with a track record of successful results, he has represented clients in governmental investigations and litigation pursued by federal agencies, such as the Federal Trade Commission and Department of Justice, as well as in state enforcement proceedings involving state attorneys general. The depth of his experience also includes trials and appeals before many federal and state courts, class actions, and multidistrict litigation, with many of his accomplishments being highlighted in reported decisions – several of which are cutting-edge precedents. This vast experience encompasses an array of industries and involves all substantive aspects of complex business disputes.
Terry Dry    
President of Fanscape
  As a freshman in high school, Terry Dry showed early the signs of a young entrepreneur from the moment he scalped his first ticket outside of Chicago Bulls games. Though not the most forthright of beginnings, Dry’s early courage and his passion for being self-made are qualities that would shape his future and ultimately land him as a co-owner and President of his very own company, Fanscape. Terry began his legitimate career in 1993 at A&M records in the national radio promotion department. His next step, into the Artist Relations/Artist Development team at A&M, eventually earned him the position of Director of Marketing/Product Management. Capitalizing on his years of experience at A&M and having developed universal respect within the music industry, Terry was named Head of Artist Development/Tour Marketing at Interscope/Geffen/A&M following a label merger. It was here that Terry was able to make an impact on the careers of multi-platinum artists, including Eminem, Black Eyed Peas, Counting Crows, Limp Bizkit, and Smashmouth, through the execution of large scale marketing campaigns.
Bert DuMars    
VP, E-Business/Interactive Mrktng, Newell Rubbermaid
  Bert DuMars is Vice President E-Business for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play. Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating eMarketing and eCommerce initiatives for Newell Rubbermaid’s externally-facing web sites. Overseeing a new eBusiness shared services model with standard processes, technologies, and metrics across the company’s brand sites. Coordinating and integrating eBusiness efforts between business units, Corporate IT and strategic outsource partners. Prior to joining Newell Rubbermaid, Mr. DuMars was the Director, Electronic Tax Administration (ETA), for the Internal Revenue Service (2004 to 2007) where he grew the eFile program by 30% from 61.5 to 80 million returns; led the redesign of www.irs.gov that increased the American Customer Satisfaction Index score from 68 in 2005 to 75 in 2007, and expanded visits by 28% to 197 million and page views by 68% to 1.3 billion between 2004 and 2006. Prior to the IRS, he led a full redesign and content management system implementation of www.trendmicro.com at Trend Micro, Inc. a content security and anti-virus company. The redesign led to 42% year-over-year growth in eCommerce sales.
Frank Eliason    
Senior Director, National Customer Operation, Comcast
  Frank Eliason is currently the Director of Digital Care for Comcast. This basically means he and his team surf the net, learning from Customers and assisting when possible. Frank joined the Comcast Customer Service Team in Philadelphia in September, 2007. Besides the social media channel, Frank and his team review feedback and work to create a better Customer experience by reviewing Customer comments submitted through email or posted in forums on the Comcast website. Frank has become best known as ComcastCares on Twitter. The efforts of his team have been recognized by many news organizations, including the New York Times, ABC News, and the Philadelphia Inquirer.
BJ Emerson    
Director of Information/Social Technologies, Tasti D-Lite
  BJ Emerson brings a strong blend of technical and creative abilities to his role as Director of Information and Social Technologies for Tasti D-Lite. In his 12 years of experience, BJ has overseen the rapid expansion of technologies to include providing hosted applications for entire franchise networks. In 2005, BJ led the deployment of a $2M Corporate and Franchise Enterprise technology platform which won a Microsoft Pinnacle award for Excellence in 2006. Recently featured in Twitter’s Business 101 Case Studies, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through social media. BJ enjoys web development, breaking new ground and empowering others with technology.
Brad Fay
COO of the Keller Fay Group
  Brad Fay is the Chief Operating Officer of the Keller Fay Group, a company he co-founded in early 2006 with CEO Ed Keller, the co-author of The Influentials. The Keller Fay Group is the first market research firm to be entirely focused on measurement and strategy for word of mouth marketing, the fastest growing marketing services discipline, according to a recent PQ Media report. In 2007, Brad won the Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline. Prior to founding the Keller Fay Group, Brad served as managing director at Roper Starch Worldwide, which later became RoperASW and NOP World. Brad is a co-chair of the Word of Mouth Marketing Association’s Influencer Marketing Council, a member of the Market Research Council, and has lectured about survey research at Rutgers University’s Bloustein School of Planning and Public Policy.
Jenn Fowler    
Walmart & ElevenMoms & Social Media Consultant
  Prior to becoming a social media consultant and professional blogger, Jenn Fowler was a Major in the United States Army who specialized in supply chain logistics and fleet maintenance. In her 11 years of service her experience spanned the gamut from developing training curriculum and materials for future officers to being the Senior Manager of fourteen maintenance shops supporting a combined fleet of over 2000 vehicles, as well as all associated weapons, weapons systems and communication equipment. In between she managed to complete her Masters in Management with a concentration in Logistics from Florida Institute of Technology. She left the service in 2005 to move to Upstate NY with her family. Jenn’s involvement in social media dates back to 2006 when she discovered blogging and built the successful personal finance blog “Frugal Upstate” to help others learn how to live a good life on a budget. Jenn is one of the founding members of the Walmart Elevenmoms, continues to blog both at Frugal Upstate and The Social Joint, co-hosts the “Frugal Coast2Coast” radio show and speaks professionally on both social media and frugal living. She has provided consulting on social media strategy & implementation to Fortune 500 companies such as Hershey’s and Walmart.
Peter Friedman    
CEO and Chairman of LiveWorld
  Peter founded LiveWorld, Inc. in April 1996. With 20 years experience in the executive offices of Fortune 500 companies, he connects strategic and operating strategies, as well as financial metrics, to community strategy. Peter sets the LiveWorld vision and directs overall operations. He is an executive sponsor for several of LiveWorld’s major accounts, working with clients to define how our services will directly support the client’s business objectives, as well as developing creative concepts for the programs. He is one of the few Internet executives to have launched and managed multiple online services on a global scale. His background is an unusual mix of creative, business, entrepreneurial, and corporate, but has always focused on bringing people together in successful collaboration. Prior to founding LiveWorld, Inc., he was the vice president and general manager of Apple Computer’s Internet/Online Services business unit. He oversaw the creation, launch, and growth of Apple’s online services, including AppleLink, Apple’s global online loyalty marketing and customer support community service, and eWorld, a consumer service based on AOL technology and Internet services such as Salon. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in Apple’s Macintosh division.
Rob Fuggetta 
Founder & CEO, Zuberance
  Rob Fuggetta is the founder & CEO of Zuberance, a WOM platform company in San Carlos, CA that is the winner of a prestigious 2009 Forrester Groundswell Award. Rob has more than 25 years of experience in WOM marketing. He led WOM programs at Apple Computer, where he personally experienced the power of enthusiastic consumers (aka “Brand Advocates”) in creating and sustaining talkable brands. He later became Chief Marketing Officer at Genuity, a Verizon spin-out, where he launched the award-winning Black Rocket web hosting service and helped lead a highly successful IPO in June 2000. Rob founded Zuberance in February 2007 to bring to market the world’s first on-demand WOM platform that enables brands to identify their Brand Advocates and mobilize them to drive sales. Today, the Zuberance platform is turning WOM into sales for leading brands like Symantec, BT (British Telecom), TiVo, TomTom, Avaya, and others. In addition to winning the Groundswell Award, one of Rob’s proudest moments ever is hitting a baseball off the famed “Green Monster” in Fenway Park, home of the Boston Red Sox.
Jon Gibs    
Vice President, Media Analytics, Nielsen Online
  Jon Gibs is VP, Media Analytics for Nielsen Online. He specializes in research methodology design and development using their wide array of media measurement, social media and market research products. With over 10 years of market research experience, Mr. Gibs previously managed the U.S. based survey group for Nielsen Online. Using their suite of MegaPanel products and BuzzMetrics CGM analysis, he has in-depth experience in helping clients develop surveys and measurement methodologies to meet their strategic and tactical needs. Before Nielsen Online, Mr. Gibs was an analyst and analytics director at Jupiter Research. During his time there he developed numerous client reports based on primary survey analysis. He specialized in developing analyses merging behavioral and survey analysis to develop further insight into a wide array of online consumer markets. Mr. Gibs received a Master’s Degree in Geography, specializing in spatial statistics, from the State University of New York at Buffalo.  His Bachelor’s Degree is from Clark University in Geography. Mr. Gibs’ expertise has been sought out by many news outlets including MSNBC, CNBC, The New York Times, Ad Age and CBS MarketWatch.
Nichole Goodyear    
CEO, President and Co-Founder, Brickfish
  As CEO and President of Brickfish, Nichole oversees all facets of the company. Nichole has a proven executive management record, with years of experience successfully building technology companies. Under her leadership, Brickfish has received the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world, an OMMA Award for Best Viral Campaign, a Forrester Award for best social program and has been named as one of the IAB’s Social Media Best Practices. Nichole is a serial entrepreneur, having helped build many emerging technology startup companies ranging from educational technology, point of sale, multi-media tools, Internet technology and viral social media platforms. A company co-founder, Brickfish represents Nichole's seventh career startup. Since its inception four years ago, Nichole has successfully taken Brickfish from an emerging social media company to an award winning Social Media Solution. As a member of the IAB’s UGC and Social Media Committee, Nichole is the Chair for the upcoming Social Media Buying Guide. Nichole has spoken at Advertising Week, CES, Digital Hollywood, the Illinois Research Institute, Stanford University, Social Media Strategies for Brands and Professional Athletes and many others. Nichole holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana.
Jay Hallberg    
Co-Founder & VP of Marketing, Spiceworks, Inc.
  Jay Hallberg has spoken on the topic of branded and social business applications at leading industry events, including the Web 2.0 Summit, Interop, IAB Marketplace: Social Media, AlwaysOn OnMedia, Sand Hill Group Next Big Thing, SIIA NetGain, the Red Herring conference, InformationWeek 500 conference, and the Cloud Summit. He’s frequently quoted as a branded and social business application expert in top publications such as The New York Times, The Wall Street Journal, InformationWeek, Investor’s Business Daily and more. Jay Hallberg co-founded Spiceworks in January 2006 to simplify the management, marketing & sales of information technology for small and medium businesses.
Dax Hamman 
Vice President of Display Media, iCrossing
  Dax Hamman founded and now leads iCrossing’s global Display Media group. He has eleven years in the digital space with experience in search, media, usability/accessibility, creative, technical management and affiliate marketing. Prior to joining iCrossing, Hamman was the International Managing Director at Bluestreak where he was responsible for overseeing all European operations, and was heavily involved in overseeing client campaign strategy. Before Bluestreak, he managed Business Development and Client Services for new media agency Pod1. Other experience includes consulting projects to HP on usability and accessibility. He also founded and operated an affiliate marketing company. Hamman has a Bachelor of Science (Honors) degree from University College London.
John Havens    
VP of Social Media - Porter Novelli
  John C. Havens is Vice President of Partnership Marketing and Integration at BlogTalkRadio. He is also Lead Organizer of PodCamp NYC, a social media "unconference" that attracted 850 participants and one hundred speakers last April to NYC. He is a founding member of the Association for Downloadable Media, a member of the National Academy of Media Arts & Sciences, and Online News Association and was the inaugural Guide to Podcasting at About.com. A former professional actor, John appeared in principal roles on and off Broadway, TV, and film for over fifteen years. John is also a frequent speaker on new media topics.
Margot Heiligman
Director, Business Influencers, SAP Global Marketing
  Margot Heiligman is a director of business influencers at SAP. She manages the MyVenturepad.com community which has been touted as one the most innovative marketing programs of its kind for large enterprise marketing to small and midsized companies. Driving relationships with Web 2.0 business influencers and leveraging social media has brought significant leads and prospects, and solid ROI. She blogs at MyVenturepad.com. Margot has a rich background in international business strategy, consulting, and technology. She was a founding manager at Conextrade, AG, an auctioning and eCommerce web-based community in Zurich. She holds an MBA from the University of Chicago’s Graduate School of Business and a BS degree in Management Information Systems from Syracuse University and speaks Spanish and German.
Kari Homan
Digital Strategy, Social Media Program Manager at HP
  As a Social Media Program Manager at HP, Kari is dedicated to the evolution of HP’s Social Media efforts across the space using the infinite power of pairing engaging content to customers, empowered through technology to drive customers conversations. She started her career in sales and marketing of traditional publishing and was involved in the launch of Digital City LA as the content provider. Previously at HP she was a manager for NA Home and Home Office website, overseeing related development and social media integration. She has also been a member of the HP e-commerce team, served as Editor in Chief of HP's e-mail newsletters and acted as project manager for the development of a WW Email System, among other roles.
Tracey Hope-Ross 
VP of Research at Mom Central, Inc
  Tracey Hope-Ross joined Mom Central Consulting as goddess of research after breaking free of her traditional media research background. She now spends her time engaging with passionate Moms, guiding social media strategies for national brands and tweeting uncontrollably. Tracey has over 10 years of Market Research experience that includes traditional and unconventional research methods. Prior to assuming her current role, she held research positions with WGBH and Gartner Group.
Dan Hunter    
Partner at IMI International
  Dan Hunter is a Partner at IMI International based in the Toronto office, with several years of insight-driven marketing solutions, program measurement and consulting experience with international clients. As well, Dan brings over 10 years of brand management and activation marketing experience from the other side of the desk, with companies such as Procter & Gamble and Molson Breweries, both in Canada and internationally. IMI International is a leading marketing consulting & research firm that provides ROI measurement and insights for all types of brand activation campaigns. Specifically, IMI offers a proprietary database of relevant consumer metrics that assists with experiential marketing optimization and campaign ROI measurement. IMI also fields ConsumerTrack™, its own proprietary research to keep on top of shopper insight trends.
Lisa Hunter    
Director of Integrated Marketing Services for Amway Global
  In her current role, Lisa Hunter holds the position of director of Integrated Marketing Services at Amway Global with responsibility over digital marketing, consumer experiential marketing, public relations, creative and client services. Lisa has more than 20 years of experience in the direct selling industry, holding positions in sales and marketing. Prior to transferring to Amway’s North American affiliate, Amway Global, Lisa led the development of Amway’s international, experiential marketing discipline with focus on providing interactive brand experiences for the company’s NUTRILITE and ARTISTRY brands. In this role, Lisa helped establish Amway’s first-ever standard for brand experience centers, which led to the placement of 200 store fronts in Asia. And in preparation of Amway’s 50th Anniversary, Lisa directed the planning and creation of a 40,000-square-foot brand experience that was used in Las Vegas, where more than 4,000 top-level Amway distributors from over 28 countries celebrated the company’s success. Throughout her time at Amway, Lisa has spoken at over 100 Amway distributor events and continues to tap into the word of mouth marketing power generated by Amway’s more than 3 million distributors around the world.
Graeme Hutton    
SVP, Director, Consumer Insights, Universal McCann
  Graeme came from the UK to the US in ’98, and his only regret is that he did not do it sooner! Graeme joined UM in 2006. At UM, he has engineered and activated a broad-based set of integrated communications and consumer insight tools which dovetail in to the agency’s burgeoning arsenal of media research products and systems. He works across all UM clients and projects but his key clients include MasterCard and Sony. Prior to joining UM, Graeme spent three years in San Francisco as ZenithOptimedia’s strategic resources director on HP, developing and assessing global ad budgets and their effects on consumer and business predisposition and purchasing patterns. In the mid 90’s, Graeme was chairman of the UK’s Audit Bureau of Circulations where he doubled the company’s revenues in two years by developing their business press and electronic media auditing.
Bill Johnston
Chief Community Officer, Forum One Communications
  Bill is the Chief Community Officer with Forum One Networks. In this role, Bill drives the editorial vision for Forum One’s series of events related to online community and social media, leads the Online Community Research Network, leads Forum One Network's commercial social media consulting practice, and is Managing Editor for the Online Community Report blog and newsletter. Bill is responsible for the succesful Online Community Unconference and Online Community Business Forum events series. In his work the with Online Community Research Network, Bill has lead recent research projects that explore the ROI of social media, online community metrics and reporting best practices, and conducted the first industry-wide online community staff salary research study. His recent consulting clients include Autodesk, Cisco, kABOOM!, Hope Street Group, and the Robert Wood Johnson Foundation.
Adam Keats    
Senior Vice President at Weber Shandwick
  As the senior vice president of Weber Shandwick, Adam Keats provides strategic oversight and leads award-winning programs that help clients achieve their public relations and marketing goals using interactive, emerging and social media technology. Adam’s more than 13 years of experience in the digital space spans all of the firm’s key practice areas, including consumer marketing, pharmaceutical healthcare, personal technology and business-to-business. He is an accomplished public speaker and has led global seminars on interactive and social media communications. Adam’s current clients include The National Milk Mustache “got milk'” Campaign, Kraft Foods Inc., Microsoft and Hanesbrands, Inc. Before joining Weber Shandwick, Adam managed and led interactive and digital programs for clients including Absolut, Barnes & Noble, Barilla, Johnson & Johnson, Butterball, Whirlpool Corporation, Unilever and Pizza Hut.
Ed Keller    
CEO of The Keller Fay Group
  Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth.” Prior to founding Keller Fay, Keller was CEO of RoperASW, where he worked for almost 20 years. And prior to Roper, Keller worked at Yankelovich. The publication of Keller's book, The Influentials, co-authored by Jon Berry, has been called the "seminal moment in the development of word of mouth." The book has been featured in leading publications, including The New York Times, The Washington Post, USA Today, Fortune, Fast Company, Smart Money, Ad Age, AdWeek and BrandWeek. The American Marketing Association named The Influentials one of the best marketing books of 2004. Keller is a board member of the Advertising Research Foundation (ARF). He is Past President of the Market Research Council, and in 2006 was a Lecturer at the University of Pennsylvania's Annenberg School for Communication. He serves on the Annenberg School’s Alumni Advisory Board. Keller speaks frequently to business audiences about word of mouth marketing, and is quoted frequently in the trade press. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.
Dave Kerpen    
Chief Buzz Officer @thekbuzz
  Dave Kerpen’s history of buzz began even before he graduated from Boston University. As a stadium vendor, he raised sales of the stadium’s lowest selling product Crunch n Munch by 400%, through the concept of thematic vending. When he graduated, he became the top seller at the Boston Radio Disney station, before leaving to form his own company, Dave Kerpen Strategic Consulting. He created the concept of “Grander Openings”- taking a Grand Opening event and making it even “grander”. Whatever project Dave has worked on has attracted mass media attention- whether it’s training thematic vendors for Guinness, planning a multicultural collaboration in Queens, or simply getting married on a baseball field in front of thousands.
Rob Key    
CEO, Converseon
  Rob is founder and CEO of Converseon, the award-winning full service social media agency that helps brands “join the conversation” to meet business objectives. Converseon provides some of the world’s leading organizations with the listening/engagement technologies, organizational consulting and social media engagement services required to help them succeed in the rapidly evolving social media environment. Converseon’s proprietary Conversation Mining™ technology is becoming rapidly recognized as a “next generation” listening solution Clients include Dow Chemical, Siemens, Newell Rubbermaid, among many others. Prior to Converseon, Rob was head of the Innovations Group at division of Young & Rubicam and member of the WPP.com board. His belief that traditional communication approaches, technologies and agency models were largely ill-equipped to deal with the rise of social media led to the creation of Converseon in 2001, making Converseon arguably the world’s first pure play social media agency. Converseon’s work has been featured in such publications at Mediapost, Financial Times, Fortune, CNN, among others.
Yaakov Kimelfeld, Ph.D    
SVP, Digital Research and Analytics Director, MediaVest
  Yaakov Kimelfeld, PhD, oversees research and analytics for MediaVest’s digital practice, driving thought leadership and accountability with core clients and providing counsel on how tools and techniques can be applied to gather insights for campaigns. Yaakov has built fruitful relationships with partners like comScore and Nielsen, and spearheads MediaVest’s development of ROI optimization mechanisms and analytic support systems that identify emerging marketing trends and guide the agency’s digital marketing strategy. He has also been central to a number of successful research projects, including the research behind Yahoo! Passionistas, and a recipient of a Gold David Ogilvy Award from the Advertising Research Foundation (2009). Further, Yaakov writes a regular column on research for Media magazine, as well as serving as an industry spokesperson in the press and at conferences and panels.
Steve Knox    
CEO at Procter & Gamble Tremor
  Steve Knox is the CEO of Tremor, an innovative Word of Mouth marketing service from Procter & Gamble. In this role he leads the development and application of the science of Word of Mouth to meet the needs of marketers inside and outside of P&G. Procter & Gamble Tremor believes that a new kind of understanding about consumers is the key to unlocking this opportunity.
Kitty Kolding    
CEO, HouseParty
  Prior to her appointment as CEO, Ms. Kolding was charged with overseeing and activating all partnerships for House Party, and has engaged clients such as Kraft, TiVo, Palm, Hershey's, Cartoon Network, Anthem Blue Cross Blue Shield, Todobebe, Whirlpool and Avon to deploy the powerful House Party viral marketing platform. Prior to joining House Party in early 2006, Ms. Kolding founded and was CEO of an outsourced services firm specializing in strategic sales and partnerships. From 1998-2003 Ms. Kolding held a series of senior executive positions at Jupiter Research (NASDAQ: JUPM, fka JMXI, fka JPTR), during which time the company grew to over $100 million in revenues. Her roles included Senior Vice President of Global Sales & Client Service, Senior Vice President of International Business Development and Vice President of Global Strategic Accounts. Throughout her tenure at Jupiter, she worked with Fortune 500 clients from every major industry in 13 countries. Ms. Kolding currently resides in Colorado with her two sons.
Dawn Lacallade
Community Manager, SolarWinds
  Dawn Lacallade is a social media practitioner whose projects include Dell Community Forums, Ideastorm and currently the SolarWinds communities. Dawn has a passion for releasing the full value of a completely integrated community and clearly demonstrating the results. She is currently chasing this passion with the deeply integrated communities at SolarWinds, where community is one of the core tenants of business. As the Community Manager at SolarWinds, a Network Management Software company located in Austin, Texas, Dawn is responsible for the Community strategy, direct integration of Community in the SolarWinds products, growth of Community product extensions, Community engagement and implementation of all Community projects. The SolarWinds community, called thwack, has more than 25,000 members which represent many of SolarWinds’ 85,000 customers. Using the Community, SolarWinds has revolutionized the Product Development lifecycle which is a key contributor to the company’s success. Dawn is a repeat speaker at the Community 2.0 Conference, a founding member of the Community Roundtable, and is active in the Social Media Club and Social Media Breakfast.
Barak Libai
Associate Professor of Marketing, Recanati Graduate School of Business
Faculty of Management, Tel Aviv University
  Barak Libai is an Associate Professor of Marketing in the Recanati Graduate School of Business, Faculty of Management, Tel Aviv University, Israel. In 2006-2008 he was a Visiting Professor at the MIT Sloan School of Management. He has Ph.D. in Marketing from The University of North Carolina atChapel Hill. Prof. Libai’s research deals much with customer social effects such as word of mouth, and their impact on new product growth and the firm's profitability, growth of markets for new products, and customer relationship management. His current work centers on integrating social network data with agent based models to explore the social value of customers. His research on the economic consequences of customers' word of mouth have won prizes from the Journal of Service Research, The Marketing Science Institute, The American Marketing Association, the International Journal of Research in Marketing and ESOMAR. He teaches executive and MBA courses as well as consults on areas related to word of mouth marketing, customer relationship management and branding.
Gregg Liebman
FSVP of Ad Sales Research, CNN
  As senior vice president of CNN ad sales research, Gregg Liebman is responsible for leading staff research analysis and strategy support for CNN News Group's ad sales division, which includes CNN/U.S., CNN Headline News and CNN.com. When Liebman joined Turner Broadcasting System Inc. in 2004, he brought with him vast agency-side experience, working with media buyers, planners and advertisiers. His background includes stints at Zenith Media Services Inc., Optimedia International Inc., Saatchi & Saatchi Worldwide Inc., among others, providing research and analysis for clients like General Mills Inc., Georgia Pacific Corp. and Miramax Film Corp. On the communications side, Liebman had worked in the research departments of DoubleClick Inc., ad agency Foote, Cone & Belding Worldwide and MTV Networks' Nickelodeon/Nick at Nite/TV Land. "CNN is at the forefront of a rapidly changing marketplace," Liebman said. "We have taken an aggressive leadership role in providing content across multiple platforms and providing idea-based marketing solutions to our clients, which makes this a very exciting environment to work in."
Greg Lorance    
Dispensed Beverage Category Manager, Cumberland Farms
  Greg Lorance is the Dispensed Beverage Category Manager for Cumberland Farms convenience store chain located in the Northeast andFlorida. He currently oversees the product selection, sourcing, fulfillment, pricing and advertising strategy for all fountain soda, frozen carbonated beverage (Chill Zone), coffee, tea and dispensed specialty beverage for the 568 store chain. Additionally, Greg is responsible for all in-house communication and training for the Dispensed Beverage Category. Greg began working for Cumberland Farms in 1992 as a 3rd shift register clerk. Over his 16 year tenure he has worked his way up the ranks spending 8 years as a store manager and trainer, 3 years as a district manager and 5 years as a Category Manager in the Marketing Department. Since joining the Marketing team, Greg has overseen the dairy and the bread categories as well as the rollout of the Cumberland Farms Chill Zone dispensed fountain and proprietary frozen drink program. Starting in February of 2008, Greg's title and responsibilities were refined as part of a strategic refocusing and Greg was given responsibility of all dispensed beverage both hot and cold.
Deborah L. Maue    
Asst. Vice President for Marketing Strategy, DePaul University
  Deborah joined DePaul University in Sept., 2005. As Asst. Vice President for Marketing Strategy, she is a primary developer and driver of the university's strategic marketing plan, tasked with elevating DePaul's position and prominence with key audiences. She is responsible for DePaul's brand, serving as the steward across marketing initiatives that support the evolution and ownership of the university brand, leads university and enrollment marketing campaigns and programs, strategic planning and analysis efforts, and spearheads innovation, including supporting the colleges in new program development and leading efforts to leverage new marketing tools and techniques across the university.
Nicolas Maurer
AVice President of Marketing for Beiersdorf Inc
  Nicolas Maurer is Vice President of Marketing for Beiersdorf Inc. A marketing executive with nearly 20 years of global experience, Maurer sets the strategic vision and marketing direction for all Beiersdorf brands within the US. Currently, he serves as a member of Beiersdorf’s Executive Leadership Team and oversees the general management of flagship US consumer brands; NIVEA, NIVEA for MEN, Eucerin, Aquaphor and Basis. In his current role, Maurer leads the strategic positioning of these brands and has been the driving force behind award-winning communication platforms that have lead to marketshare growth and expansion of the Beiersdorf brands in the US. During his more than 13 years with the Beiersdorf organization, Maurer has seen overseen all aspects of sales and marketing for the company’s global brands in Germany, Denmark, Sweden, East Africa, Asia and the United States. Prior to Beiersdorf, Maurer held positions at the Trade Department of the French Embassy, Jobst Institute, Hilton Sound Sari (France), and Hilton Sound Pic (London).
Don Mayer  
Director for Strategic Insights Consumer Care for MARS Snackfood US
  Don Mayer is currently acting Director for Strategic Insights Consumer Care for MARS Snackfood US. Mayer has more than 30 years of consumer response and customer service experience that includes ten years with Proctor & Gamble's Clairol division, as Director of Global Business Systems Consumer Solutions. Prior to P&G, Mayer served as the Director of Consumer Response and Information Services for Kraft Foods, where he was instrumental in consolidating and outsourcing the Consumer Response Functions for the operating companies. As an expert in the field of toll-free numbers, Mayer has written numerous articles on the management and use of data captured as the result of the toll-free number contacts and other channels and has appeared on CNBC and ABC news. Mayer has also participated in many SOCAP (Society of Consumer Affairs Professionals) and ATA (American Telephone Association) panels. Mayer holds a B.S. degree from the University of Evansville and an MBA in Information Management from Iona College.
Lauren McCadney    
Small Business Marketing Manager, CDW
  Lauren is a marketing professional and professional volunteer. Lauren sees marketing as the ultimate game of influence; and social media as an exciting stage in its continuous evolution. She currently leads small business marketing at CDW. Since joining the company in 2005 she has spearheaded a variety of B2B social media programs in addition to driving improvements in CRM through effective use of analytics and modeling. Prior to joining CDW, Lauren was Assistant Vice President at SBC where she held leadership positions in Sales, Database Marketing, Customer Analytics and Marketing. Her background also includes serving as a Visiting Professor at Duke University where she taught Integrated Marketing Communications. Lauren's passion is photography and working on behalf of kids. Lauren has served on the Board of Directors for The Chicago Children's AdvocacyCenter and I Have A Dream (San Antonio). Lauren holds a BBA from Howard University and a MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.
Clay McDaniel    
Co-Founder and Principal of Spring Creek Group
  Clay McDaniel is a co-founder and Principal of Spring Creek Group, an interactive marketing agency focused on social media brand analytics and marketing campaign services located in Seattle, Washington. Clay is an experienced online marketer whose areas of focus include guiding clients through the process of benchmarking and tracking brand engagement online, as well as designing and implementing social media channel strategies for established and emerging consumer brands. Prior to founding Spring Creek Group, Clay was a Senior Director of Product Management for RealNetworks RealArcade games division; a Consumer Product Manager for Windows XP at Microsoft Corporation; a corporate business development lead at the Whitney Museum of American Art; and a technology management consultant for the retail and telecommunications sectors at Deloitte Consulting.
Sean McDonald    
Principal with Ants Eye View
  Sean McDonald is a recognized leader with online community and social media operations. Sean has spent 11 years at Dell in Executive positions in Marketing, Customer Service, Online, and Communications. Since 2006, Sean led the design and operation of Dell's online community activities on Dell.com and online conversations off dell.com. An online community affords Dell.com users an experience to Learn, Share, and Explore technology with variety of content and interactions. In 2008, 250 million visits occurred on Dell communities including Dell Community Forum, Direct2Dell, and Idea Storm. Dell communities operate across 6 languages. Dell is mentioned approximately 5000 times every day on non Dell websites. Sean and his team joined these web discussions-adding value by resolving customer issues and answering product questions. Sean is a frequent keynote speaker at Internet Retailer 2008, Bazaarvoice Summit 2008, eTail 2007, 2007 Forrester Consumer Summit 2008, Shop.org and guest lecturer with University of Texas MBA Marketing Dept.
Daina Middleton    
SVP, Moxie Interactive
  Daina Middleton is senior vice president of Sunao, the agency's proprietary division responsible for spotting the latest online and buzz marketing trends. In her role, Middleton manages the customer insight, marketing analytics and emerging trends departments to ensure clients are receiving strategic thinking and execution of distinct and creative digital campaigns. Prior to joining Moxie, Middleton worked for Hewlett-Packard's(TM)Imaging and Printing Group (IPG) as director of global advertising and interactive marketing. With more than 20 years of marketing communications experience in the business-to-business, consumer and nonprofit markets, Middleton has held various key marketing positions across most of Hewlett-Packard's core printer business segments.
Amber Minson 
Vice President of Online and Multichannel Marketing for HSN.com
  Amber Minson is the Vice President of Online and Multichannel Marketing for hsn.com. She is responsible for all online marketing efforts ranging from paid search to email to shopping engines. Hsn.com is the ecommerce arm of HSN, an interactive and lifestyle network. It is available across all media including its TV network and ecommerce site HSN.com. HSN.com ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). Amber brings a deep understanding of the online world to her role. She started her career in technology consulting before moving into marketing. Over the last 15 years she has lead online marketing efforts for Time Warner Cable, CompuServe, and Quicken.
Matt Moog 
Founder and CEO, Viewpoints Network
  In terms of trade association experience Matt has served on the board of the Direct Marketing Association and the Interactive Advertising Bureau while serving at the CEO of CoolSavings, Inc. He has been active in the leadership and growth of Interactive Advertising since 1996 when he was one of the original founders of CoolSavings. As the founder of Viewpoints Network he has been actively involved since its founding in creating a platform for consumer reviews and promoting the positive aspects and potential of Word of Mouth Marketing.
Christine Morrison    
Social Media Marketing Manager at Intuit
  Christine Morrison is a Social Media Marketer at Intuit in San Diego, California. Before 'Social' became the New Black she focused on engaging with customers and ensuring their voices are heard and drive change in the business. As a Product Manager she established long-term relationships with tens of thousands of customers by creating and driving an online customer community focused on co-creation. More importantly she made the voices of those customers heard in ways that drove regular and lasting change in product and marketing efforts, saving money and time in support and development costs. Along the way, she convinced executives to launch some of the business' first- ever social efforts to further engage with customers. In prior lives she's been a web developer, print advertisement designer, and a marine biology teacher. She is married to the greatest video game artist on earth, once lived in a tiny town in Bavaria, and still marvels that she actually got paid to teach snorkeling and kayaking for several years. She is widely regarded as the slowest, most awkward runner her friends know.
Yvonne Nava
Senior Group Manager, iTunes
  With over two decades of experience with advertising and direct response communications, Yvonne Nava has worked on both the agency and client sides of the business. Nava currently manages the iTunes online marketing strategy including paid media, affiliate marketing and social media where she is overseeing a highly successful co-funded online advertising program with record labels and movie studios. Nava’s results are delivering 3x the online industry norms and the iTunes affiliate marketing program has grown 300% this past year and now has over 50,000 affiliates. Most recently, Nava has launched the official Facebook presence for iTunes that has acquired nearly 2 million fans and continues to grow rapidly. Nava is an Apple veteran with over 15 years experience at Apple Computer and has also worked across the Silicon Valley for Cisco, Siebel as well start-up companies to manage successful marketing campaigns.
Pauline Ores    
Market Insights, Principal Consultant - Social Strategy & Innovation at IBM
  Pauline Ores leads IBM's social engagement strategy and innovation practice, focused on search, web analytics and social networks. Pauline's previous roles at IBM include marketing strategy for IBM's UNIX, server business and interactive strategy as part of IBM's corporate brand and design team. Pauline has been involved in social networks and community building for over fifteen years, developing an online business-to-business community for Apple Computer; a new community program for IBM UNIX professionals and most recently an 'unconference' for technical innovators in Beijing with O'Reilly and Institute for the Future.
Andrew Pancer
Founder and COO of Media6°
  Before joining Media6°, Andrew Pancer spent a number of years in senior positions at several leading Internet and media companies. Most recently, he was the Vice President, Digital Development at the New York Times where he helped lead digital initiatives including setting investment strategy, directing M&A and integrating new acquisitions. Mr. Pancer was the COO of About.com from 2005 to 2007, where he helped drive significant growth for the company. Revenues and profits tripled, with revenues exceeding $100 million in 2007. Prior to his role as COO, Mr. Pancer was About.com’s Chief Financial Officer from 2002 to 2004. A resident of Tenafly, NJ, Mr. Pancer holds a BS in Business Administration from Washington University (St. Louis) and an MBA from New York University’s Leonard N. Stern School of Business.
Lee Peeler    
President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB).
  C. Lee Peeler, Esq., is President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB). Mr. Peeler is responsible for leading the advertising industry's system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of NARC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to industries that are not yet regular participants and consults with representatives of foreign governments on the value of industry self-regulation. Mr. Peeler joined NARC and BBB in 2006, following a 33-year career at the Federal Trade Commission (FTC), where he held a number management positions. While at the FTC, he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.)
Natalie Petouhoff, Ph.D.    
Senior Analyst, Forrester Research
  Natalie serves Business Process & Applications professionals, Customer Experience professionals, customer service and social media professionals as part of the business and process applications group at Forrester. As a leading expert, she is often quoted in the press and on television on how the top companies provide great experiences and retain loyal customers. She reviews customer service vendors and provides leaders with guidance on how to integrate social media applications and platforms into the contact center and the customer experience. Her research on customer service best practices via the FastForward Innovation Framework includes six areas around people, process, and technology, as well as integrating organizational change management as part of an initiative to reduce risk and ensure higher ROI for the investment. In addition, Natalie's model on the ROI of social media is helping companies justify this as part of their enterprise technology and customer experience strategy.
Julie Propper    
Director, Advertising Analytics at ESPN, Inc.
  Julie Propper is the Director of Advertising Analytics for ESPN's Research + Analytics group. In this role she serves as a liaison between the ESPN Customer Marketing and Sales team and clients or agencies to collaborate on mutually beneficial custom research projects. She joined the company in October 2007. Propper's main areas of focus include spearheading custom campaign and media effectiveness studies in an effort to illustrate key success metrics as a result of advertising or sponsorship across ESPN platforms. Propper also focuses on creating new metrics to demonstrate the value of ESPN as a media partner, which includes a Word of Mouth (WOM) study that shows a direct correlation between a lift in WOM and specific sponsor's ESPN media plans. Additionally, Propper collaborates with clients and agencies on industry-relevant research, much of which is tested at the new Disney Media & Advertising Lab. Propper joined ESPN from MediaVest, where she was the Associate Director of Connections Research and Analytics, managing proprietary research studies on behalf of various clients.
David Rabjohns  
CEO, MotiveQuest LLC
WOMMY Awards Co-Chair
  David is CEO and founder of MotiveQuest, a leading global strategic planning consultancy specializing in helping companies manage the marketing and business implications of the Social Computing Revolution. MotiveQuest uses their unique “Online Anthropology” approach (both software tools and world class strategists) to develop models of consumer emotion and loyalty. The company focuses their energies on uncovering fresh new business building insights and lives their motto “Fearlessly Seeking The Reasons Why”. MotiveQuest has worked in a wide range of global clients like Citibank, Nike, HP, MINI and agencies like Goodby, Fallon, DDB, Edelman and Digitas.
Paul Rand    
President & CEO at Zocalo Group
WOMMA President-Elect
  Paul Rand is President/CEO of Zócalo Group (www.zocalogroup.com), a Chicago-based marketing firm that helps companies and brands create sustainable word of mouth and brand evangelists. Paul is responsible for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team. Prior to launching Zócalo Group (a Ketchum and Omnicom Group company), Paul was a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum, one of the world’s leading public relations firms.

Paul also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to Ketchum, Paul was the founder and CEO of Corporate Technology Communications (CTC), the Midwest’s largest independent corporate and technology communications firm and among the most respected in the nation.

Paul is widely regarded as an industry leader and innovator in word of mouth and influencer marketing and was named in 2004 and 2006 to BtoB Magazines Top 100 Marketers. Paul currently serves as president-elect of the Word of Mouth Marketing Association (WOMMA), leading their Living Ethics program and compliance with the FTC’s guidelines around transparency and disclosure.
David Reis    
President & CEO at DEI Worldwide
  DEI's President and CEO David Reis, is a founding member of the Word of Mouth Marketing Association (WOMMA) and someone who has worked extremely hard to promote and standardize the word-of-mouth marketing industry, in addition to creating a set of metrics for brand owners to attach value and success to word of mouth marketing via the Internet. David graduated Magna Cum Laude from UCLA with a degree in Political Science and winning UCLA's prestigious CAPPP Fellowship. He went on to serve as Assistant Director of Television Services for the White House, where he worked closely with key government figures including former president Clinton, Hillary Clinton and Vice President Al Gore. In addition, Reis completed USC Business School's FasTrac program, and balances his corporate experience with a 2nd Degree Black Belt in Hapkido and traveling the world. David lives in Los Angeles with his dog Astro.
Kristin Rodack    
VP of Business Development of Fanscape
 

Kristin has been with Fanscape since 2002 and has helped the company grow into the new media marketing leaders that we are today. She is on the front line of all initial sales and partnership conversations and works in tandem with the CEO and President for all sales and growth initiatives. Kristin has held positions in nearly every division of Fanscape and has risen to her current role where she is integral in the development of Fanscape's current and future strategies. Prior to coming to Fanscape, Kristin was a specialist in Market Research and Consumer Relations. She has a degree in Marketing / Communications from Emerson College in Boston.
Clayton Rose
SVP Digital Properties for Lifetime Networks
  Clayton Rose is SVP Digital Properties for Lifetime Networks and is responsible for overseeing Lifetime’s new media initiatives. Recently, Clayton started the Lifetime Moms website, featuring a premier group of high-quality voices, inspiring honest, real, and thought-provoking conversations by moms and for moms. The Lifetime Moms Affiliate ad network, also recently launched, provides revenue opportunity for participating mom bloggers across a variety of categories including parenting, food and fashion. In the gaming space, Clayton oversees business operations for Roiworld.com, a leading online dress-up site focusing on fashion and celebrity. Clayton also sits on the board of Lifetime Game Studios Korea, the Seoul-based studio responsible for building and maintaining Roiworld.com. Prior to Lifetime, Clayton ran business development for Internet Broadcasting, the largest producer of local online TV sites. Clayton graduated from the University of Pennsylvania, holds an MBA from the University of Virginia Darden School.
Emanuel Rosen    
Author of The Anatomy of Buzz Revisited
  Emanuel Rosen is the author of the national bestseller 'The Anatomy of Buzz' and 'The Anatomy of Buzz Revisited' (Doubleday, 2009). Prior to writing these books, he was VP Marketing at Niles Software where he was responsible for launching and marketing the company's flagship product EndNote which spread to a large extent by word of mouth. It was during this time that Rosen became interested in buzz and especially in how it can be accelerated. He started his career as a copywriter in Israel. For his work in advertising he won the Bronze Lion from the Cannes International Advertising Festival, as well as several national awards including two gold medals. He holds an MBA from the University of San Francisco and lives in Menlo Park, California. The Anatomy of Buzz 'has managed to generate quite a bit of buzz itself' as BusinessWeek Online noted.
Lisa Rosenberg    
Partner & Managing Director, Porter Novelli
  Lisa Rosenberg is a Partner and Managing Director of Porter Novelli, a global PR agency. She is responsible for the operational and business leadership of Porter Novelli's New York office and its Consumer Marketing Group. Lisa also heads up PN Entertainment and provides strategic counsel and senior oversight to clients including Procter & Gamble, PepsiCo, Reckitt Benckiser and Johnson & Johnson.
Lynn Rowe Girotto    
Senior Director of Marketing, Microsoft
  Lynn Rowe Girotto is responsible for consumer marketing for Bing. In her current role she manages the strategy, analysis, and execution of all of Bing's consumer-facing social media marketing programs. In her previous roles at Microsoft, Lynn managed programs for Bing search engagement marketing and Microsoft Exchange product management. Prior to Microsoft, Lynn was a senior manager at OmniSky and the Pepsi Bottling Group. Lynn received an MBA from Harvard Business School and completed her undergraduate degree at the University of Wisconsin-Madison.
Jason Rudman   
Director, OPEN Forum Strategy & Marketing, American Express OPEN
  As Director, Strategy and Marketing for OPENForum.com, Jason Rudman is leading the team at American Express OPEN responsible for the content strategy and capabilities development of the new OPENForum.com, the online community designed to help business owners find valuable connections and gain access to information and tools to help manage and grow their businesses. OPEN Forum has received several industry accolades including the IAB's MIXX Award in 2008, and acknowledgement as a Webby Award Honoree for Best Business Blog in 2009. Previously, Jason worked directly for the President of OPEN to develop and implement business strategies, priorities and drive growth. Jason has been with American Express since 2000, leading several teams within the Interactive Channel and the OPEN Customer Experience group including online site design and development of servicing functionality for both the US and global markets.
Stuart Sheldon    
President-Atlanta Division at Escalate
WOMMY Awards Co-Chair
  Stuart's passion for marketing innovation, and especially word of mouth marketing, come to life in these summary examples:
2005-2007: Led an internal cross-functional team on a two-plus year journey to explore the relevance and application of word of mouth marketing to the Coca-Cola organization. Deliverables included mission, strategies, objectives and tactics across both annual and 3-5 year business plans.
January, 2008: Founded ConnectUs Marketing LLC, a marketing consulting firm that combines traditional brand management expertise with a passion for marketing innovation (current emphasis: word-of-mouth marketing) in a culture of integrity, accountability and collaboration that yields high quality work and results.
May, 2008: Merges ConnectUs into Snap! Marketing, an award-winning experiential marketing company, to create Escalate, the only independent marketing agency that offers both experiential and WOM marketing services. WOMMA votes Stuart onto its board of directors and he adds Editorial board responsibilities to his Event council service.
Marie Shubin    
Director, Global Consumer Relations, E&J Gallo Winery
  Marie Shubin is the Director of Global Consumer Relations at E&J Gallo Winery. The Gallo Consumer Information Center is the Voice of the Consumer at Gallo; providing 7 day service to consumers on over 100 wine, spirits and wine-beverage brands. The Consumer Information Center is central to the execution of many CRM and Quality initiatives. Marie has been an active member of SOCAP since 1993, after attending her first conference in Nashville. From 1995-2000 Marie served on the national Board of Directors, and as Chairman of the Membership Committee, facilitated the new member orientation and buddy programs. She is a conference presenter and CRM contributor and in 1999 was awarded the SOCAP Article of the Year. Marie is currently Co-chair of the Food & Beverage SANG and on the SANG Steering Committee. Marie has a Bachelor's degree in Education from Arizona State University and an MBA from Western International University.
Sue Sonday
Senior Product Manager, Microsoft
  Sue Sonday is a digital marketing strategist with 15 years of Internet marketing experience. Sue identified the potential of Web marketing back in 1994, when she developed a plan for her company to be one of the first computer resellers on the Internet. From there, Sue took her expertise to New York Life, where she developed the first Web presence for a $160 million division of this Fortune 100 company. After New York Life, Sue worked in digital consulting for several years, advising senior-level clients on Internet strategy, including web site design and development; web site monetization; search engine marketing; and viral marketing. Sue then returned to client-side work at Capital One, one of the top 10 credit card brands in the world. Currently, Sue is a Senior Product Manager with Microsoft where she manages the Office Live Small Business and Office Live Workspace communities. Sue holds an MBA from the University of South Florida.
Tiffany Souders
Marketing Manager for the Hershey's Walmart Team
  Tiffany Souders is the Marketing Manager for the Hershey's Walmart Team; responsible for developing marketing plans that leverage key brand strategies with Walmart strategic initiatives. Her background includes nearly 10 years of marketing agency and corporate marketing experience within the Consumer Product Goods sector. Prior to Hershey's, she worked in brand marketing at Revlon where she was responsible for product innovation, new product launches & advertising development. Tiffany has a Bachelor’s of Communications Degree from the University of Texas at Austin.
Michael Stern  
Director, Brand Practice, Zócalo Group
  Michael Stern is a Director at Zócalo Group where he counsels clients on how to spark sustainable conversations that lead to brand recommendations. Since 2007, Michael has helped lead the agency’s B2C practice, developing Word of Mouth and Social Media Marketing programs for top food & beverage, consumer packaged goods and hospitality brands. Michael also plays an active role in the agency’s measurement suite where he is responsible for educating agency partners and clients on advancements in tracking the value of Word of Mouth engagement both on and offline. Prior to joining Zócalo Group, Michael spent eight years in the public relations industry, working for global firms Ketchum and Fleishman-Hillard to develop award-winning programs for some of the world’s leading brands. Michael is a graduate of the University of Kansas, and the Kellstadt Graduate School of Business at DePaul University.
Mary Telesco    
Vice President, Sponsorships, Meetup
  Mary Telesco heads up sponsorships at Meetup. She's responsible for pairing up great brands with active local Meetups that are their target audience. By building authentic partnerships, she ensures that brands like American Express OPEN, Kimberly Clark and Columbia Sportswear are welcomed and engaged with these community groups. Prior to joining Meetup in 2003, Mary spent 6 years at America Online where she managed client relationships with advertisers and content providers including Fortune 100 Companies helping them develop their first online marketing and e-commerce strategies. Mary earned her BS in communications at Emerson College in Boston. An Anusara-inspired Yoga Instructor, Mary is the Organizer of The Office Yoga Meetup Group teaching weekly yoga classes and a member of the NYC Cycling & Food Meetup Group.
Kaitlyn Wilkins    
VP, Digital Strategy, Ogilvy 360 Digital Influence
  Kaitlyn Wilkins is a Senior Strategist with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide. Kaitlyn's day to day responsibilities include developing winning digital strategies and programs for high profile clients, and overseeing the execution of social media campaigns. Social media is something Kaitlyn takes home with her at the end of the day (much to the annoyance of those closest to her!) Whether she is blogging, Twittering, playing with her iPhone, or doing all three at once, Kaitlyn practices what she preaches and uses social media to enhance her communications with the world. Kaitlyn is the author of the popular social media blog, The Catch Up Lady, which focuses on the social media space, as well as other random topics of interest. Through insightful and sometimes hilarious posts on topics she is passionate about, Kaitlyn uses the Catch Up Lady to entertain and inform everyone from industry insiders to social media noobs.
David Witt    
Senior Manager, Brand Public Relations, General Mills
  David joined General Mills in 2005 in the brand public relations group. He currently works on the Yoplait team, where he manages all traditional media relations, WOM and social media for the brand. Additionally, David leads word-of-mouth and social media efforts at General Mills, and led the creation of the Pssst' and MyBlogSpark networks for the company. He has also worked on several other General Mills brands including Progresso, Hamburger Helper and Old El Paso. Before joining General Mills, David worked for eight years as a concert and festival producer and promoter in California, focusing mainly on classical and jazz musical events. He also worked in sports and event marketing for Blue Cross Blue Shield and worked in brand public relations for clients such as Reynolds Consumer Products, Home Depot, Virginia Beach Tourism and Amelia Island, at a public relations agency in Virginia.
Freddie Wong    
Gaming Influencer
  Freddie Wong is an aspiring American film-maker and electronic sports player. He first gained notoriety through a video he posted on YouTube titled "Guitar Hero 2 Rush YYZ on Expert" in which he boasts that he wears chains around his neck because his "solos are just so blisteringly fast that if I didn't keep them tied down somehow, they might impregnate women." Freddie competed in the World Series of Video Games in Dallas in July 2007. He won first prize in the Guitar Hero 2 competition, playing the song "Less Talk More Rokk" by Freezepop. The style judge commented that he would like to give Freddie an eleven on a ten point scale (in the spirit of Spinal Tap) but was only allowed to give a perfect ten. Freddie graduated from the University of Southern California School of Cinematic Arts.
Ted Wright
Founder, Managing Partner, Fizz
  The founder of Fizz, Ted has been at the forefront of Word of Mouth Marketing since its inception as a discipline. Ted has built an experienced team at Fizz dedicated to the singular proposition of “Selling more client beverage more often to more people.” Ted and his team has been honored for their Word of Mouth work with a variety of industry awards and speaking requests. A 15 year veteran of beverage marketing and an alumni of Booz Allen & Hamilton, Ted also holds an MBA with honors from The University of Chicago.
Amanda Zaky    
Manager of Interactive, Mars Snackfood US
  Since July 2007, Amanda Zaky serves as Manager of Interactive for Mars Snackfood US. Within that role, Zaky serves as internal resource for digital strategy and manages online media for all of the chocolate brands that includes M&M’S®, SNICKERS® among many more. Prior to joining Mars Snackfood US, Zaky held online marketing roles at Wyeth Consumer Healthcare and Nabisco/Kraft Foods managing content development, CRM strategies, and online media. Zaky currently resides in Morristown, NJ and graduated from the University of Rhode Island with a Bachelor of Arts in English.
 
 

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