Welcome Session/Opening Remarks
Time: 2:00pm - 2:15pm

Annual State of WOM Address
Time: 2:15pm - 2:35pm

WOMMY Awards Program Intro
Time: 2:35pm - 2:45pm

The Anatomy of Buzz Revisited: What Brands Can Learn from Non-Profits
Time: 3:00pm - 3:45pm



Patagonia: Spreading the Spirit of Adventure via WOM
Time: 8:00am - 9:00am

Answers from Academics to WOM's Toughest Questions
Time: 9:45am - 10:30am

Summit Power Lunch with Kristian Bush of Country Music Sensation Sugarland
Time: 12:45pm - 1:45pm



Breakfast & FDA Recap: Learn How WOMMA Represents the Industry to the FDA
Time: 7:00am - 8:00am

The Role of the FTC in Word of Mouth and Social Media Marketing - Roundtable Discussion: Best Practices on Ethics, Endorsement, and Adequate Disclosure
Time: 8:00am - 9:15am

Customer Service: The Hidden Engine that Drives Word of Mouth
Time: 9:45am - 10:30am