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TRACK 1 | ORGANIZATIONAL STRUCTURES FOR WOM & SOCIAL MEDIA |
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| TRACK 2 | CUSTOMER COMMUNITIES |
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| TRACK 3 | RESEARCH & MEASUREMENT |
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| TRACK 4 | WOM BEST PRACTICES |
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Noon - 7pm
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1:00pm - 2:00pm
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2:00pm -2:45pm
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Welcome:
John Bell, WOMMA President
Managing Director, 360° Digital Influence/ Executive Creative Director, Ogilvy Public Relations
Annual State of WOM Address:
Walter J. Carl, Ph. D, WOMMA Research & Metrics Council Chair
Chief Research Officer, ChatThreads Corporation
WOMMY Awards
David Rabjohns, MotiveQuest - WOMMY Awards Co-Chair
Stu Sheldon, Escalate - WOMMY Awards Co-Chair |
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2:45pm -3:00pm
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WOMMY Award Gold Presentations
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3:00pm - 3:45pm
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KEYNOTE | Emanuel Rosen - The Anatomy of Buzz Revisited: What Brands Can Learn from Non-Profits
author of The Anatomy of Buzz Revisited:
Real Life Lessons in Word of Mouth Marketing
Ten years after he wrote The Anatomy of Buzz, Emanuel Rosen revisits the topic with new research and insight. In this talk he will share some inspiring stories from non-profits around the world and what brands can learn from these examples.
• Myth and facts about word of mouth marketing
• Strategies for stimulating customers to spread the word
• New research on buzz and word of mouth
• Five practical tips to get you started |
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3:45pm -4:00pm
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WOMMY Award Gold Presentations
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4:15pm - 5:00pm
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TRACK 1 | ORGANIZATIONAL STRUCTURES FOR WOM & SOCIAL MEDIA
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Community: An Important Driver of WOM
Kathy Baughman, Owner and Founder, ComBlu
Bill Johnston, Chief Community Officer, Forum One Communications
Dawn Lacallade, Community Manager, SolarWinds
Before an online community of raving fans can thrive, the community must be designed to foster active participation and full engagement. This session will share best practices for determining the right community strategy, designing the best community model (branded or non-branded), receiving approval from internal stakeholders, and managing the community to achieve desired results. Learn if community is the right strategy for your brand…And, what to do if it is! |
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4:15pm - 5:00pm
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TRACK 2 | CUSTOMER COMMUNITIES
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Sears Holding | Building an Online Community to Deliver Measurable Business Results
Matt Moog, Founder and CEO Viewpoints Networks
Rob Harles, VP of Community at Sears Holding
Learn about how Sears Holding has built their online community to help infuse the voice of the customer into everything that they do. This session will explain how Sears has been able to leverage customer reviews, discussions, blogs, and other forms of engagement to build an online community of more than one million monthly visitors and 300,000 registered members. |
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4:15pm - 5:00pm
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TRACK 3 | RESEARCH & MEASUREMENT
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Home Shopping Network | Improving the ROI of Display Advertising using Social Retargeting
Andrew Pancer, Founder and COO of Media6°
Amber Minson, VP of interactive marketing, Home Shopping Network
Dax Hamman, VP of Display Media, iCrossing
HSN will share how the brand dramatically improves the effectiveness of its online advertising campaigns by incorporating online behavioral research data to better reach interested consumers. |
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4:15pm - 5:00pm
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TRACK 4 | WOM BEST PRACTICES
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Creating and Implementing an Effective Social Media Strategy in a Decentralized Environment
Deborah L. Maue, Asst. VP for Marketing Strategy, DePaul University
Learn the techniques DePaul University is using to integrate all its broad-reaching social media efforts into a cohesive and harmonious multi-dimensional approach. |
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5:15pm - 6:00pm
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TRACK 1 | ORGANIZATIONAL STRUCTURES FOR WOM & SOCIAL MEDIA
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CDW | Engaging Business Buyers Through Social Media
Lauren McCadney, Sr. Segment Marketing Manager, Small Business
Jay Hallberg, Co-Founder, Spiceworks
CDW has learned many lessons from having its employees interact with customers and potential buyers through word of mouth and social media campaigns. You’ll learn CDW’s unique approach, while examining critical “do’s and don’ts” for online WOM. |
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5:15pm - 6:00pm
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TRACK 2 | CUSTOMER COMMUNITIES
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Hanes | Building and Measuring Relationships in Social Media
Hilton Graham, Director of Digital Strategy at Hanes Brands, Inc.
Adam Keats, Senior Vice President at Weber Shandwick
Successfully creating true two-way conversations with influential consumers is the goal of many brands. Discover how Hanes uses social media to build online relationships and measure the impact those relationships have on the bottom line. |
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5:15pm - 6:00pm
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TRACK 3 | RESEARCH & MEASUREMENT
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Coca-Cola | The Effectiveness & Efficiency of WOM on a Beverage Experiential Trial Program
Laura Bernshausen, Senior Brand Activation Manager, Coca-Cola
Stuart Sheldon, President-Atlanta Division at Escalate
Dan Hunter, Partner at IMI International
Coca-Cola has gained tremendous experience in using WOM to accelerate its experiential marketing campaigns. Learn the approach Coca-Cola uses to measure the impact and cost effectiveness of WOM in combination with other marketing tactics, on understanding consumer’s attitudes and adoption towards its beverage products. |
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5:15pm - 6:00pm
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TRACK 4 | WOM BEST PRACTICES
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Choosing the Right Agency for your Social Media Marketing Projects
Steve Knox, CEO at Procter & Gamble Tremor
David Witt, Senior Manager, Brand Public Relations, General Mills
Christine Morrison, Social Media Marketing Manager at Intuit
So many agencies offer social media services it’s difficult to choose the right partner. Gain both the client and agency perspective on choosing the best agency partner and learn in-the-trenches advice on key points to include in your next RFP. |
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6:00pm - 7:30pm
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Suggested Reading List
A list of suggested reads from Summit Academics to WOM’s Toughest Questions.
See the Recommendations |
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Summit Attendee List
See which organizations are attending WOMMA Summit 2009. Available for download in PDF.
View the List |
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Summit Badges
Are you a Summit attendee, speaker, or sponsor looking for some digital Summit bling? Look no further.
Download Badges |
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