WOMMA Summit, the premier conference for the word of mouth marketing industry, is happening right now in Las Vegas. Clearly Summit attendees have a lot to say. Click here to follow it all in real time.
Spread word of mouth about Summit and you’ll be entered to win a tablet. Plus, your friends will get $50 off their registration fee. That’s a win-win. Click here to start spreading the word.
Partnering with WOMMA Summit will provide your company the opportunity gain brand recognition, network with industry leaders and decision-makers, and generate new business. Sponsorship opportunities are still available. Click here to learn more or contact Kelly Hartweg at Kelly@WOMMA.org.
Hear from award-winning branding consultant, author, blogger and international speaker Simon Mainwaring, at his session We First: How Social Media can Remake Capitalism and Build a Better World. More info here.
During the NFL lockout, social media played a leading role the NFL Players' fight to save the football season. Hear from two key players both on and off the field about how they used social media to win both leverage and the public relations battle in the multi-billion dollar dispute. More info here
Measuring the success of influencer programs is proving difficult, and many methods exist. WOMMA has assembled a panel of respected social media wonks to debate this important topic. Companies will be named. Methods will be dissected. Expect fireworks and expect to leave smarter about how best to measure influencer marketing programs. More info here
In its Nov. 28 issue, Adweek will explore the process of spreading a message via word of mouth, bringing light to the triumphs and failures social media has inspired in this timeless marketing method. The section will also recognize the most successful word of mouth campaigns, highlighting the 2011 WOMMY Award winners. The 2011 WOMMY Award winners will be announced during Summit on Nov. 17. More info here.
Sally Hogshead, Author, Speaker, and Chief Fascination Officer of Fascinate, will kick of Summit 2011 by revealing the science of fascination, and how harnessing attention in 9 seconds or less. More info here.
You Can Expect:
- Information Overload
- 5 Killer Keynotes
- 50+ Breakout Sessions
- 500+ Smart Marketers
- Networking Opportunities
- Vegas-Style Craziness
You Will Learn:
- How to get customers talking about your brand
- Best practice advice from brands using social media
- New trends in word of mouth marketing
- Recent research findings and measurement methods
- What happens in Vegas doesn’t stay in Vegas
Who Should Attend?
- Marketing Directors & VPs
- Account Managers
- Product Managers
- Community Managers
- CEOs & CMOs
- Marketers in sponge mode
Summit 2011 Agenda Highlights!
From Mattel and Verizon, to Sephora and Pizza Hut, some of the world's most Talkable Brands will be at Summit 2011. All marketers want to have a Talkable Brand - one that gets customers talking both online and offline. Smart marketers are going beyond social media marketing to achieve this. They are also utilizing word of mouth marketing, both online and offline, to help their brands engage customers and truly become talkable. You'll learn how to do just that at Summit 2011.
• Keynotes:
-Simon Mainwaring, Author and Founder of WeFirst
-George Atallah, Assistant Executive Director of External Affairs, NFL Players Association
-Dominique Foxworth, NFLPA Executive Committee and Cornerback, Baltimore Ravens
More Keynotes to be announced. Stay tuned!
• Master Sessions: NEW this year! These sessions are designed for the seasoned marketer looking for a deep dive into content.
• Town Hall Meetings: NEW this year! These sessions are all about free-flowing discussion among attendees and fellow attendees. Participation is encouraged!
Join us for this three-day, Vegas-style whirlwind of WOM and social media education, unique and experiential networking events, and an information overload of strategies and tactics to create a Talkable Brand.
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Summit 2010 Videos
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Call us @ (312) 853-4400