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Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Company
WOMMA President-Elect
Rod W. Brooks was born and raised in Lake Stevens, Washington, a small rural community 30 miles north of Seattle. He earned his bachelor's degree from Washington State University, which is credited with having one of the nation's finest communications programs - and that's exactly what Rod wanted to have under his belt: a license to communicate.
Rod went to work designing, writing and selling advertising for a local publishing company. Twelve years later, Rod emerged from three positions of increasing responsibility to become the VP of Marketing and Advertising for an 800-store retail auto parts chain - Northern Automative. In addition to being solely responsible for Northern's marketing efforts, Rod also had significant influence in strategic decisions about growth through acquisition and which automative parts-store brands should be considered.
Northern's rapid growth under Rod's directions caught the attention of a cadre of investors interested in capitalizing on his skills. They recruited Rod to direct marketing for Egghead, WordPerfect, and Coinstar.
Following Coinstar, Rod was pleased to accept a position at PEMCO Mutual Insurance Company. PEMCO represented another challenging thrill - the opportunity to transform an operations-based organization with a predominately commoditized product into a dynamic customer-centric, market-driven and results-oriented mutual organization.
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