About School of WOM


From IBM to Gap, Kellogg's to Nabisco, WOMMA's School of WOM will attract hundreds of the foremost interactive marketers, working in WOM and social media today. This year's brand educators include social marketers from McDonald's, GAP, Chick-fil-A, IBM, Nabisco, Kellogg's, SAP, Random House, and more.

School of WOM focuses on the Art (hands on) and Science (ROI) of ensuring your brand remains talkable, searchable, and recommendable. School of WOM will equip you with what you "need to know" and then "what to do" in advancing your WOM and social marketing efforts to the next level.

What to Expect:

  • Two full days of peer-to-peer exchange
  • Informative, collaborative, intimate breakout sessions
  • Compelling keynote presentations from the brightest minds in WOM and social media marketing
  • Networking opportunities with WOM and social media marketing leaders


Who Should Attend?

Whether you are the CMO responsible for strategy or a front-line employee in charge of making customers happy, School of WOM will benefit marketers of all levels involved in implementing WOM and social media tactics.

  • Community Managers
  • Account Managers
  • Product Managers
  • Directors of Brand Marketing
  • CEO's and Company Founders
  • Vice Presidents of Marketing
  • Brand Marketing Communications Managers
  • Chief Marketing Officers
  • Digital & Interactive Strategist
  • Digital & Mobile Media Marketing Managers
  • Directors of Emerging Media
  • WOM & Social Media Strategist


As a brand marketer, you will:
  • Obtain best use practice in the latest innovations in WOM and social technologies
  • Participate in small, face-to-face, highly interactive breakout sessions
  • Exchange ideas and information with industry brand peers
  • Learn from WOM and social media experts on what you need to "know" today in order to "do" and implement tomorrow
  • Discover how to craft a talkable brand story that customers find memorable, irresistible, and shareable
  • Capitalize on the latest and most vetted ways to measure WOM and social media success
  • Conceive how to ignite customer conversations by delivering on experiences


As an agency/service provider, you will:
  • Interact with key brand contacts and senior level executive decision makers
  • Integrate offline WOM activities with online WOM programs
  • Develop social networks to acquire new customers and to increase their WOM
  • Learn about the latest FTC and FDA regulatory updates and how it affects you and your client's Marcom efforts
  • Enhance your professional skill set by attending the only industry event focused on offline and online WOM
  • Increase your company's visibility and awareness by getting in front of some of the most active WOM and social brand marketers
Testimonials from School of WOM 2010


"Jeffrey Hazlett, CMO, Kodak, was my favorite presentation. Jeffrey actually gave great insights into how Kodak transformed their company with WOM (internal and external) and these were applicable to all brands. He gave real information we could use and he was entertaining."

"Steve Knox. P&G Tremor, inspired me to go back and challenge my company to do more and make it easier for customers to get in touch with us. Currently we have no activity with call centers, but we also don't make an effort to advertise it. If we want to listen, we can do better."

"School of WOM is a great event. It is both educational AND entertaining. The content paired with the networking events are the perfect mix for this marketing conference, making it one of the must attend events of the year." - Nichole Goodyear, CEO and Co-Founder, Brickfish
WOMMA is:

Word of Mouth Marketing Association

WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:

  • Promoting "best practices" to ensure more effective marketing
  • Protecting consumers and the industry with strong ethical guidelines
  • Evangelizing word of mouth as an effective marketing tool
  • Setting standards to encourage its use
  • WOMMA members are building a prosperous word of mouth (WOM) marketing profession. Thriving markets are built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together - and we hope that you will join us if you share these values.

Who we are:

  • We are the leading companies pioneering WOM techniques. We've mastered the understanding of how to create genuine customer enthusiasm, as well as how to share it with future fans.
  • We're fantastic brands and marketers who know that happy customers are our most powerful advocates.
  • We're innovative agencies who understand how to empower and amplify the voice of the consumer.
  • We're the good guys, committed to protecting consumers with strong ethical guidelines.
School of WOM 2010 Yearbook


School of WOM 2010 Testimonials

"Almost every WOMMA event is a learning experience for me, as nearly without fail, I find either a new implementation idea or a better way to convey the importance and ease of word of mouth marketing. At the School of WOM this year, however, one of the best take-aways was meeting a counterpart at a large company, which is non-competing with mine, yet still in the peer community. Excellent opportunity to share learnings."

- David Witt
WOMMA President-Elect
Director, Global Brand Public Relations and Consumer Engagement, The Hershey Company




"No matter where your brand is on its social engagement journey, you can advance it significantly at School of WOM. And, no matter where your knowledge of Word of Mouth Marketing is on the spectrum from novice to advanced, you can enhance your skill set substantively."

- Christine Cea
WOMMA Board Member
Brand PR Director, Unilever, U.S.


Past School of WOM attendees