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The agenda is up, the instructors secured; we hope you'll be on hand as we teach you the Art & Science of Creating Talkable Brands. From Building Brand Intimacy to Why Consumers Talk, we'll show you how to engage social consumers instead of ignoring the squawk.
We've lined up great brands from ConAgra to Yahoo! and FedEx to Quicken, we've got Best Buy and UNO with a dash of Olympic competition. Our instructors will help you learn as much as you can, so you can graduate from School of WOM with a Talkable Brand plan:
* How to build strong customer evangelists
* Using inbound marketing to generate qualified leads
* When/where to engage employees as brand spokespersons
* How to turn complaints into compliments
* Integrating WOM/social media throughout your organization
 Jeanne Bliss, Author, Chief Customer Officer
Jeanne will teach you how she focuses companies on how they can transform themselves by uniting their operation, inspiring their people, and delivering memories customers want to repeat and tell everyone they know about. Plus, you'll get a copy of her new book, I Love You More Than I Love My Dog.
Andrew Mason, CEO, Groupon
Groupon exemplifies how unbeatable prices can power online group buying. Andrew will share his passion for technology and teach you how online sales can drive offline WOM.
Rob Morris, Co-Founder and President, Love146
Rob will share the powerful story and strategy of his organization and how to engage individuals and fuel passionate movements.
Our two remaining keynote speakers will be announced the week of April 5 and April 12.
Stay tuned! |
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