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This is the web site of the
Word of Mouth Marketing Association.
Our postal address is:
65 E. Wacker Place, Suite #500
Chicago, IL 60601
You can reach us by telephone at 312-853-4400.
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For each visitor to our web page, our web server automatically recognizes only the consumer's domain name (where possible), but not the email address.
We collect only the domain name, but not the email address of visitors to our web page, the email addresses of those who communicate with us via email, the email addresses of those who make postings to our chat areas, aggregate information on what pages consumers access or visit, and any information volunteered by the consumer, such as survey information, form completion, and/or site registrations.
The information we collect is used for internal purposes only, to improve the content of our web page and to follow up on the action requested by the consumer.
We never release, share, or sell email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.
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If you supply us with your postal address or phone number you may receive periodic mailings or calls from us with information on new products and services, important issues, or upcoming events. We will occasionally share postal addresses or phone numbers with outside parties for carefully selected communications.
If you wish to be removed from any postal, email, phone, or other lists, please let us know by phone using the postal or email addresses in question, or using this form: http://www.womma.org/contact/. Please provide us with your exact name, address, and phone. We will be sure your name is removed from the appropriate list immediately.
We do not partner with or have special relationships with any ad server companies. We always use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our site.
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From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our web site to notify you of these changes and will provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check our website periodically.
Customers may prevent their information from being used for purposes other than those for which it was originally collected by contacting us.
Upon request we provide site visitors with access to contact information (e.g. name, address, phone number) that we maintain about them and a description of information that we maintain about them. Consumers can access this information and have this information corrected by sending us an email at the above address, calling us at the above telephone number, or by writing to us at the above address.
If you feel that this site is not following its stated information policy, you may contact us at the above address or phone number.
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Permission to Reprint WOMMA Material
WOMMA receives many requests each week from members and nonmembers seeking permission to reprint material from WOMMA's website, white papers, and other published content for use in presentations, articles, and other formats.
All WOMMA materials are copyrighted and permission to reprint them must be requested and granted in writing.
Permission to reprint is typically granted for educational and informational purposes only. The reprinted material must be attributed to WOMMA. Permission will not be granted to reprint all or portions of any WOMMA materials for resale or profit. Permission to reprint entire published documents will not be granted.
Anyone wishing to reprint WOMMA materials should download the permission request form here, and email their request to WOMMA's editorial team at editor@womma.org, or fax it to 1-312-275-7687.
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WOMMA is accepting applications for School of WOM “faculty members” to present business case studies and best practices showcasing proven Word of Mouth & Social Media programs that generate customer-driven conversations.
Learn more and apply today!
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Updates and reactions to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising. Learn More |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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