It’s the end of the year and planning for 2017 has begun. As you finalize your 2017 budgets and calendar, the WOMMA team thought it would be helpful to give you an at-a-glance view of key networking events and learning opportunities that you won’t want miss. These are just a few of the great events and initiatives that we're bringing to members, be sure to check out the monthly WOMMA Members email newsletters for more events and resources.
TALK360° | The WOMMA Summit, New York City – April 26-27, 2017
The WOMMA Summit is the leading conference for word of mouth and social media marketing leaders at all levels. Inside the stunning Times Center, in the heart of New York City, thought leaders, researchers and innovators will engage with marketing professionals representing global brands, agencies and platforms. Also, the 2017 WOMMY Awards and WOMM Hall of Fame Inductions are back at The WOMMA Summit!
The WOMMY Awards
The WOMMY Awards recognize and honor the most inspiring and innovative word of mouth and social media campaigns. Submissions for the 2017 WOMMY Awards open on January 1, 2017. Finalists will be honored at an awards ceremony on April 26, 20017 at The WOMMA Summit. Click here to learn more about submission process and to see past winners.
The WOMM Hall of Fame Induction
Established in 2014, the WOMM Hall of Fame celebrates the true spirit and power of word of mouth marketing and honors those who are leaders, pioneers, innovators, mentors and collaborators who have given considerable time, effort and energy to the industry. Read more about our Hall of Fame Inductees.
Save up to $600 with Early Bird pricing through December 31. Get your tickets today!
TALK Tour, sponsored by Lithium, is a half-day program that includes a mix of meaningful conversations with senior marketers, case studies from leading companies, and the latest trends and forecasts in influencer marketing. TALK Influence is part of the 2017 TALK Tour, a series of events throughout the United States that bring together thought leaders in Influencer & Advocacy Marketing, Research & Measurement, and Legal & Ethics to discuss the impact and future of word of mouth and social media marketing. More on past TALK Tour events at https://womma.org/womma-talk-tour/
TALK Influence @Spredfast
January 26, 2017 | Austin, TX
Request an invitation
TALK Influence (Location TBD)
March, 2017 | Chicago, IL
TALK Influence @Lithium
September 13, 2017 | San Francisco, CA
TALK Influence @Ogilvy
October 26, 2017 | New York, NY
TALK Ethics @Holland & Knight
November 8, 2017 | Washington, DC
The WOMMA Guide to Influencer & Advocacy Marketing
At TALK360° | The WOMMA Summit in April 2017, WOMMA will reveal The WOMMA Guide to Influencer & Advocacy Marketing, which will feature the latest on influencer and advocacy marketing, its ROI, standardized campaign measurement, and proper disclosure. A hard copy of the guide will be distributed to 2017 WOMMA Summit attendees and sold on Amazon.com. Recipients of the guide will also get access to a companion microsite containing a digital toolkit with whitepapers, case studies, ROI calculator/assessment tools and content from sponsors. There are a limited number of sponsored content opportunities, please contact Leah Marshall at email@example.com for more information.
WOMMA’S 2017 Ethical Use of Social Media Online Course
In late January 2017, WOMMA will launch on-demand courses called Ethical Use of Social Media for Marketers, Influencers & Content Creators, and Employees. These courses were developed to ensure everyone who uses social media on behalf of a brand or employer uses it ethically, legally, and consistently through industry best practices. Licenses for individual users or entire organizations will be available for purchase. For more information, please contact Stephanie Bankhead at firstname.lastname@example.org.
There are many thought leadership, brand awareness, and lead generation opportunities with WOMMA. If interested, please contact Leah at email@example.com to learn more.
- TALK Tour Austin 2017 - April 20, 2017
- Open for Public Comment: WOMM Measurement Guidelines - April 4, 2017
- New Member Spotlight: Boden Agency - January 17, 2017
- 2017 WOMMA Driving Engagement Award Submissions are Now Open! - December 19, 2016
- Preview of 2017 WOMMA Events & Programs - December 13, 2016
- WOMMA Peer-to-Peer Councils: Making an Impact on the Industry - October 7, 2016
- Member Spotlight: Morningstar on Building Trust and Innovation - September 29, 2016
- 5 Marketing Must-Reads and Must-Plays This Month - September 26, 2016
- New Member Spotlight: Say Hello to Sprinklr - August 15, 2016
- Did Instagram Stories Kill Snapchat for Influencers? - August 15, 2016