Chicago—March 18, 2010—By May of each year, most students are thinking about summer vacation. However, marketers at leading and emerging businesses will have serious word of mouth and social media studies on their mind by attending the School of WOM this May in Chicago.
The Word of Mouth Marketing Association has developed School of WOM for marketers who want to go beyond the basics and learn more in depth strategies and tactics to help their clients and organizations realize higher ROI for their word of mouth and social media investment.
“If you want to learn how to create a Twitter account or Facebook Fan page, then School of WOM is not for you,” said John Moore, WOMMA’s WOM Enthusiast. “However, if you are looking to move beyond the tactics, School of WOM will teach you the art and science of using marketing to better engage brands with customers and customers with brands.”
The conference runs from May 24-26 and will be held at the Swissotel in Chicago. School of WOM features a series of keynote speakers that includes author and customer service expert Jeanne Bliss, Andrew Mason of Groupon, Inc. and Rob Morris of Love 146. Additional speakers will be announced as the conference draws near.
Bliss’ keynote will cover “The Five Decisions of Beloved and Prosperous Companies.” Bliss will take School of WOM attendees “behind the scenes” of the decision making that goes on inside companies and help discover the five common decisions they make and put into practice that makes them immune to swings in the economy.
Mason is the founder and CEO of Groupon, which exemplifies how unbeatable prices can power online buying. Andrew will share his passion for technology and show how online sales can drive offline WOM. With more than two million subscribers nationwide, Groupon has saved its customers more than $70 million. Mason has been recognized as an authority in the emerging field of social commerce and has earned industry accolades including a spot on Crain’s Chicago Business' “40 Under 40” list.
Rob Morris is co-founder of Love146, will share the powerful story and strategy of his organization and how to engage individuals and fuel passionate movements.
According to Moore, the School of WOM conference was established to make brands more talkable by:
* Creating a company culture of delivering great customer experiences leading to customer recommendations
* Demonstrating how listening and responding to customers positively impacts a company’s financials
* Using social media in innovative and measurable ways
* Integrating traditional word of mouth marketing with social media marketing activities
To register for School of WOM, visit: http://womma.org/schoolofwom/.
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About WOMMA
WOMMA, http://womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.
Founded in 2005, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
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