FOR IMMEDIATE RELEASE
Contact: Kristen Smith
312.853.4400
kristen@womma.org
Executive Director
Kazunari Hosokawa (Dentsu Public Relations Inc.)
Tel. +81-90-6305-4522?
pr@womj.jp
http://womj.jp
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WOM Japan and WOMMA Announce an Alignment Program
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On 19th November 2009, WOM JAPAN (Tokyo, Head Director, Shige Ota (BILCOM,Inc.) and Word of Mouth Marketing Association (WOMMA) have announced an alignment program, focusing on providing knowledge to WOM Japan members.
WOMMA is the pioneering association of word of mouth marketing since 2005 and has contributed significantly to the initial growth of WOM marketing in U.S. With the coalition of the two associations, the members of the WOM JAPAN (WOMJ) will be able to have access to the latest marketing method and case studies from the U.S.
Along with the development of social media networks and the weaken effectiveness of the existing advertisement methods, many advanced approaches to WOM marketing have been taken in the U.S.
As a fact, the market size of WOM marketing in US was 1,540 Million USD1 in 2008, which has grown by 14.2% from the previous year.
Japanese advertisement agencies, publicity / marketing departments and CGM enterprises have been paying many attentions on US’s WOM marketing methods. The globalization of marketing activities for domestic enterprises and the Federal Trade Commission’s revised constitution for recommended advertisements have also affected to increase their interests on the WOM marketing.
With the cooperation with WOMMA, WOMJ plans to encourage a healthy development of the Japanese WOM marketing market by gathering the most advanced activities from the U.S. and offering them to the members.
About WOMMA
WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.
Founded in 2005, WOMMA currently has approximately 300 members. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
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