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The WOMMYs celebrate the very best ideas and most effective campaigns in word of mouth marketing today. Since 2006, the Word of Mouth Marketing Association (WOMMA) has recognized the people, agencies, and brands behind the most remarkable word of mouth marketing campaigns.
The 2009 WOMMY Awards once again recognized the most remarkable word of mouth campaigns from the past year.
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Looking for the in-depth background of the best case studies of 2009? Click here to order your copy of the 2009 WOMMY Awards Case Study Book. A great resource for any brand marketer.
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2009 WOMMY Award Winners
If you are a 2009 WOMMY Award winner, you can download your winner's badge here!
Read the 2009 WOMMY Award Winners Press Release.
Grand Prix Award Winner:
Intuit Small Business United (Access Communications)
Momentum Award
Best word of mouth program to juice existing products/services.
Gold: Intuit Small Business United (Access Communications)
Silver: Makro 7% (Proximity BBDO)
Bronze: The 5,000 Campaign (Grasshopper)
Bronze: Re-Fuel with Chocolate Milk (Fizz)
Introduction Award
Best word of mouth program to introduce new products/services.
Gold: Dodge – Baby Made on Board (Proximity BBDO)
Gold: Kashi – The Bar that’s not afraid to Bare it All (P&G Tremor)
Bronze: iCrossing Drives Integrated Social Campaign for Toyota (GB) (iCrossing)
Experiential Award
Best word of mouth program as the result of great customer experience.
Silver: Feld Family Activator Program (Mom Central)
Silver: Dodge Dare Days (Proximity BBDO)
Bronze: Belgacom – The Internet is Mine (Proximity BBDO)
Integration Award
Best word of mouth program incorporated into overall marketing mix.
Gold: Fake Candidate (Wanda Digital & Grey Istanbul)
Bronze: Cumberland Farms Chill Zone Mix Up Yours Campaign (Kbuzz)
Bronze: Creating a Social Movement by Encouraging Conversation: Just Look for UL ( MS&L)
Bronze: Ford Reintroduces Fusion Through In-Home Consumer Events Leveraging its Sponsorship of “American Idol” (HouseParty)
Engagement Award
Best word of mouth program fostering deeper relationships between brand and customer.
Gold: The Clickable Gurus: Company Ambassadors Who Drive Reputation, Sales, Innovation and Customer Loyalty Through Word of Mouth (Clickable Inc.)
Silver: Nissan Hypercube - Social Media in the Driver's Seat (Capital C)
Bronze: Ostravar BAZAL - A consumer-created beer (Outbreak)
Honorable Mention: Kinepolis Faces Facebook (Not in book) (Proximity BBDO)
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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