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The WOMMYs celebrate the very best ideas and most effective campaigns in word of mouth marketing today. Since 2006, the Word of Mouth Marketing Association (WOMMA) has recognized the people, agencies, and brands behind the most remarkable word of mouth marketing campaigns.
The 2009 WOMMY Awards once again recognized the most remarkable word of mouth campaigns from the past year.
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Looking for the in-depth background of the best case studies of 2009? Click here to order your copy of the 2009 WOMMY Awards Case Study Book. A great resource for any brand marketer.
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2009 WOMMY Award Winners
If you are a 2009 WOMMY Award winner, you can download your winner's badge here!
Read the 2009 WOMMY Award Winners Press Release.
Grand Prix Award Winner:
Intuit Small Business United (Access Communications)
Momentum Award
Best word of mouth program to juice existing products/services.
Gold: Intuit Small Business United (Access Communications)
Silver: Makro 7% (Proximity BBDO)
Bronze: The 5,000 Campaign (Grasshopper)
Bronze: Re-Fuel with Chocolate Milk (Fizz)
Introduction Award
Best word of mouth program to introduce new products/services.
Gold: Dodge – Baby Made on Board (Proximity BBDO)
Gold: Kashi – The Bar that’s not afraid to Bare it All (P&G Tremor)
Bronze: iCrossing Drives Integrated Social Campaign for Toyota (GB) (iCrossing)
Experiential Award
Best word of mouth program as the result of great customer experience.
Silver: Feld Family Activator Program (Mom Central)
Silver: Dodge Dare Days (Proximity BBDO)
Bronze: Belgacom – The Internet is Mine (Proximity BBDO)
Integration Award
Best word of mouth program incorporated into overall marketing mix.
Gold: Fake Candidate (Wanda Digital & Grey Istanbul)
Bronze: Cumberland Farms Chill Zone Mix Up Yours Campaign (Kbuzz)
Bronze: Creating a Social Movement by Encouraging Conversation: Just Look for UL ( MS&L)
Bronze: Ford Reintroduces Fusion Through In-Home Consumer Events Leveraging its Sponsorship of “American Idol” (HouseParty)
Engagement Award
Best word of mouth program fostering deeper relationships between brand and customer.
Gold: The Clickable Gurus: Company Ambassadors Who Drive Reputation, Sales, Innovation and Customer Loyalty Through Word of Mouth (Clickable Inc.)
Silver: Nissan Hypercube - Social Media in the Driver's Seat (Capital C)
Bronze: Ostravar BAZAL - A consumer-created beer (Outbreak)
Honorable Mention: Kinepolis Faces Facebook (Not in book) (Proximity BBDO)
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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