New WOMMA Board of Directors

Harvey Morris All Things WOMM 0 Comments

We (Word of Mouth Marketing Association) are proud to introduce the newest additions to our prestigious Board of Directors, joining some of the most innovative thought leaders in the word of mouth and social media space! The individuals were selected by our membership base due to their heavy involvement in the WOMMA community and overall dedication to the growth and preservation to the organization. The new additions include Sam Ford, Jim Dudukovich, Spike Jones, Rachel Caggiano and Tom Carusona. Continue reading to learn more about this stellar group. Congrats!

Sam Ford
Director of Audience Engagement

Sam Ford is Director of Audience Engagement at Peppercomm and co-chair of WOMMA’s Ethics Committee. He is co-author of Spreadable Media, a 2013 best business book by Strategy+Business which was voted a top summer read in an Advertising Age poll. He contributes to Harvard Business Review, Fast Company, and Inc. Sam is a research affiliate with MIT’s Program in Comparative Media Studies/Writing and teaches at Western Kentucky University’s Popular Culture Studies Program and is an alumnus of both universities. He began his career as a Kentucky Press Association award-winning journalist. Sam was named a 2014 Social Media MVP by PR News and is currently a finalist for their “Digital Communicator of the Year.” He was Bulldog Reporter’s 2011 “Social Media Innovator of the Year.”

Sam’s contributions to WOMMA

  • Co-Chair of WOMMA’s Ethics Committee
  • Regular contributor to WOMMA guidelines and white papers
  • Investigates members social actions to adhere to WOMMA’s code of ethics
  • Organized WOMMA’s first ever Pre Summit Legal Workshop
  • Regularly contributes to WOMMA’s All Things WOMM Blog

Jim Dudukovich
Senior Marketing, Digital & Social Media Counsel
The Coca-Cola Company

Jim Dudukovich is Senior Marketing, Digital & Social Media Counsel with The Coca-Cola Company, where he has worked since 1998.  In this role Jim provides legal expertise on global social media initiatives, negotiates sports and entertainment marketing transactions, and advises and counsels his business partners on advertising, marketing, and sponsorship issues.  Jim is active in the advertising industry, including as Co-Chair of WOMMA’s Legal Affairs Committee, and is a frequent speaker on social media and marketing law issues, having participated in or chaired dozens of conferences and guest lectured at a number of law and graduate schools.  Jim received his B.S. in Systems & Control Engineering with High Honors from Case Western Reserve University in 1990 and his J.D., cum laude, from the University of Michigan Law School in 1992.

Jim’s contributions to WOMMA

  • Co-Chair of WOMMA’s Legal Affairs committee
  • Regular contributor to WOMMA guidelines and white papers 
  • Regularly advocates on behalf of WOMMA members, including with the FTC
  • Helped grow the Legal Affairs committee to become WOMMA’s largest council
  • Co-organized WOMMA’s first ever Pre Summit Legal Workshop

Spike Jones
Managing Director, Digital

Spike Jones is a thought-provoking, status quo challenging communications professional specializing in word of mouth marketing.  His background includes contributing strategic development – from insight to creative execution – of online and offline word of mouth programs for companies including: BMW, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Fiskars Brands, Rage Against the Haze (the Gold EFFIE winning youth-led anti-tobacco movement) Gatorade and Best Buy. In his role at Edelman, he is using WOM to actively bridge the gap between digital and PR to build long and short-term programs that further integrate paid, owned, earned and shared media. He has been interviewed and quoted in numerous print publications and industry-leading blogs, including PRSA, ITWEB and Fast Company Magazine.

Spike’s contributions to WOMMA

  • Founding member of WOMMA
  • Past member of WOMMA’s Board
  • WOMMY Winner
  • WOMMA Advocate
  • Governing Member

Rachel Caggiano
Executive Vice President, North America Head of Content
Ogilvy Public Relations Worldwide

Rachel Caggiano is Executive Vice President, North America Head of Content for Ogilvy Public Relations Worldwide.  She helps clients employ smart content marketing techniques to lift their reputations, drive advocacy and word of mouth and build thought leadership.  Since joining Ogilvy in 2007, Rachel was a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency and helped spearhead the rapid growth of the agency’s social media offering, which last year was named the best digital consultancy in the world by The Holmes Report. Named a "trailblazer" in PRWeek's 40 Under 40 in 2013, and is an expert in digital crisis management counseling clients ranging from BP to ACC to UPS in various assignments.

Rachel’s contributions to WOMMA

  • WOMMY Winner
  • Regular WOMMA Summit attendee
  • WOMMA Summit speaker
  • Governing Member

Tom Carusona
Sr. Director, Digital & Social Media

Tom Carusona is the Sr. Director, Digital & Social Media for Aramark. In this role he is responsible for collaborating with business unit partners across Aramark to develop digital strategies that enable meaningful engagement with consumers and clients to drive demand and foster strong and positive connectivity. He leads Aramark’s Social Media Center of Excellence and works with a team of Social Delegates to help foster and enable Social Media across the enterprise. Tom’s team is also responsible for developing and implementing the tools, guidance and training to help enable employees across the company to be active in Social on behalf of Aramark.

Tom’s contributions to WOMMA

  • Active Member in WOMMA Brands Only Council
  • Regular WOMMA Summit attendee

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