Sprinklr's enterprise technology platform to help large brands create, manage and optimize social experiences. Working with more than a thousand brands to navigate 20 or more social channels and websites requires a lot of heavy lifting. Their 1,100 employees based out of ten countries are not only executing services, they're creating whitepapers and case studies, leading trainings and global events. Jeremy Epstein, VP of Marketing, took five to share a behind-the-scenes look at how this organization sees their work, their clients and their biggest successes and lessons.
What three adjectives best describe your organization?
If your marketing team could be on any magazine cover, what magazine would it be and what would the headline say?
Fast Company: “Meet the world’s most efficient marketers.”
Which marketing campaign of yours are you most proud of?
In June our team planned and executed a first-of-its-kind event for Sprinklr, The Way to Customer First for Marketers. The event featured speakers from McDonald’s global social media team, our partners at Deloitte Digital, leading marketing thought leader Professor Mohan Sawhney, and Sprinklr executives. Fifty senior executives from the world’s largest brands, and more than 6,000 virtual attendees (and still counting), learned about the role social will play in every large enterprise’s digital transformation journey and the future of marketing.
Present company excluded, what brand(s) do you admire the most and why?
We work with 1,200 of the world’s largest brands; to pick one brand wouldn’t be fair 🙂
What do you most want to achieve through your membership in WOMMA?
We have two ideal outcomes: 1) Listen and understand the marketing needs, challenges, and observations of top brand-side innovators. 2) Share Sprinklr’s learnings and experiences in driving customer-first digital transformation from working with more than 1,200 of the world’s largest companies.
What marketing campaign says the most about your brand? Your team?
The marketplace for enterprise social engagement solutions is shaking out around two main approaches. One approach uses a collection of point solutions cobbled together, requiring lots of back-end integration. The second approach uses a purpose-built system, already integrated. The second approach is the only way a complex enterprise can scale its ability to engage with connected, empowered people who control how they interact with companies. We created a series of physical books that help senior level marketing executives think about their customers as people, and not data points. You can learn more about them here.
On #WorldEmojiDay, we created a fun series of graphics where the marketing team posed in the most popularly used emojis on social. Check it out here.
What marketing missteps has your team learned the most from?
With a rapidly growing company comes a rapidly growing marketing team, and sometimes slowed internal team communications. As a team, we wanted to improve the way our team leaders communicate with the rest of the team, so we established a specific meeting where one marketing leader summarizes the weekly leadership meeting for the rest of the team. We have a designated time for Q&A, knowledge-sharing, and weekly updates, and it has created a transparent, cohesive culture of learning on the marketing team.
What are you enjoying most out of your WOMMA member experience thus far?
Working with the WOMMA team. They are pros!
When your organization becomes a WOMMA member, so do each of your team members. Whether that's a staff of five or thousands. Learn more about the value of membership for your whole company here.
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