Members Only Benefit

A unified framework for describing and measuring word of mouth marketing. Authored by the WOMMA
Research Council. This Framework provides the units and nomenclature that media companies, word of
mouth marketing services firms, and brand marketers can use to plan, price, buy, and measure word of
mouth marketing campaigns.

WOMMA Members Only Benefit!

The WOMMA Terminology Framework is a WOMMA Members document.
To download the PDF with your Member Center login, click here.

Do you need assistance logging in?
Email membercenter@WOMMA.org.

Q. Not a member, but still looking for access?
A. Join WOMMA!

To access this and other great content, join WOMMA, the premiere nonprofit organization
which advances the discipline of credible word of mouth marketing both offline and online.

Contact Kelly Hartweg, Business Development Director, at 312-853-4400 x208
or Kelly@WOMMA.org, to discuss membership today!

In addition, WOMMA is pleased to offer numerous free complimentary terminology-related WOM
resources that provide benefits to the overall industry:

• Browse our case study library at any time for free.
• Follow the WOMMA Word blog and look for terminology posts related to WOM and SM.
• Follow the All Things WOM blog and look for terminology posts related to WOM and SM.

• Join our social networks:

Of course, it wouldn't be WOMMA if we didn't offer you a little takeaway.
We'd love to provide your our Word of Mouth whitepaper, WOM 101, free for download.
Just fill out the form below.

First Name

Last Name

Job Title

Company

Email
Twitter
Phone

Would you like to subscribe to our
newsletter, The WOMMA Word?

Yes

WOM 101 is copyrighted by WOMMA.

I acknowledge

School of WOM Sponsorship

Showcase your new product, meet your next client, make your company known at WOMMA’s School of WOM!

2010 Sponsorship & Exhibitor Packages

Search WOMMA

Buyers Guide & RFP Service

Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.

Downloads

Before you leave, make sure you see these.

		Webinar Library Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars. Visit the Library

		WOM 101 Learn the art and science of creating effective marketing programs that get customers talking. Download PDF

		Ethics Toolkit The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply. Download PDF

Case Studies

Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.

31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more..

The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more..