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In the midst of the worst economic and media recession in more than a quarter-century, spending on Word-of-Mouth Marketing increased 14.2% to $1.54 Billion in 2008, as WOM activities played a bigger strategic marketing role according to exclusive PQ Media Word-of-Mouth Marketing Forecast 2009-2013. The category PQ Media was first to size, structure, and forecast in 2007, is expected to increase another 10% in 2009.
The forecast provides unique perspective on this emerging industry with drill down data by sector and segment. This year's report continues to track the key WOMM industry segments of Content & Service Providers, which include Strategy & Consulting, Agencies and Online Communities and Media, and Ancillary Products, which include Research & Measurement and Technology & Tools. More than 280 WoMM companies are profiled and 42 case studies are included.
WOMMA Members Only Benefit!
The Word-of-Mouth Marketing Forecast 2009-2013 is a WOMMA Members document.
To download the PDF with your Member Center login, click here.
Do you need assistance logging in?
Email membercenter@WOMMA.org.
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Q. Not a member, but still looking for access?
A. Join WOMMA!
To access this and other great content, join WOMMA, the premiere nonprofit organization
which advances the discipline of credible word of mouth marketing both offline and online.
Contact Kelly Hartweg, Business Development Director, at 312-853-4400 x208
or Kelly@WOMMA.org, to discuss membership today!
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In addition, WOMMA is pleased to offer numerous free complimentary WOM measurement resources
that provide benefits to the overall industry:
• Browse our case study library at any time for free.
• Visit our WOM career center to find a practicioner in WOM metrics.
• Find a WOM metrics expert in our Buyers Guide.
• Follow the WOMMA Word blog and look for metrics posts related to WOM and SM.
• Follow the All Things WOM blog and look for metrics posts related to WOM and SM.
Of course, it wouldn't be WOMMA if we didn't offer you a little takeaway.
We'd love to provide your our Word of Mouth whitepaper, WOM 101, free for download.
Just fill out the form below.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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