The promise of word of mouth (WOM) marketing initiatives has practically saturated the consciousness of every brand marketer: relevant, more targeted reach leading to more efficient use of marketing dollars, a virtual focus group providing commentary about a company's products and services, and opportunities for engaging customers in greater dialogue, just to name a few.
But one important barrier to adopting WOM marketing more broadly has been a lack of understanding about
what, and how, to measure the impact of WOM marketing. Without this understanding, we lack the ability as
marketers to build our business cases, demonstrate the impact of our programs, and have the security and
support from upper management to make huge leaps forward.
To access this and other great content, join WOMMA, the premiere nonprofit organization which advances the discipline of credible word of mouth marketing both offline and online.
Contact Jeremy Friedman, at 312-853-4400 x201
or Jeremy@WOMMA.org, to discuss membership today!
In addition,WOMMA is pleased to offer numerous free complimentary WOM metrics resources
that provide benefits to the overall industry:
Of course, it wouldn't be WOMMA if we didn't offer you a little takeaway.
We'd love to provide your our Word of Mouth whitepaper, WOM 101, free for download.
Just fill out the form below.
This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011. Download eBook
Best Practices Guidebook: WOM in the Customer Contact Center Read the Guidebook
Webinar Library Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars. Visit the Library
WOM 101 Learn the art and science of creating effective marketing programs that get customers talking. Download PDF
Ethics Toolkit The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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