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Q. Not a member, but still looking for access?
A. Join WOMMA!
To access this and other great content, join WOMMA, the premiere nonprofit organization
which advances the discipline of credible word of mouth marketing both offline and online.
Contact Kelly Hartweg, Business Development Director, at 312-853-4400 x208
or Kelly@WOMMA.org, to discuss membership today!
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In addition, WOMMA is pleased to offer numerous free complimentary WOM influencer resources
that provide benefits to the overall industry:
• Browse our case study library at any time for free.
• Follow the WOMMA Word blog and look for influencer posts related to WOM and SM.
• Follow the All Things WOM blog and look for influencer posts related to WOM and SM.
Of course, it wouldn't be WOMMA if we didn't offer you a little takeaway.
We'd love to provide your our Word of Mouth whitepaper, WOM 101, free for download.
Just fill out the form below.
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Final Submission Deadline is Sept. 17!
Time to put your WOM on the line and prove you are a master in word of mouth. The WOMMY Awards are the only industry awards that focus solely on WOM. Enter to win in one of the eight WOMMY categories. This year, we are featuring two new award categories: Social Media, and Innovation.
Current Entrants Include: P&G, 360i, Weber Shandwick, 1000heads, Wanda Digital, Beck AG, BBH New York, and more.
Think you have what it takes?
Learn more here and enter today!
Read the insider tips here.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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Random House - Random Buzzers Teen Community
In 2007, Affinitive worked with Random House on a “pilot” program to help promote a teen-oriented book for an unknown, first-time author. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and “Random Buzzers” was launched.... more.. |
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ABC Studios Advisory Panel: It’s Emmy Time!
ABC Studios had been working with Passenger’s customer collaboration platform and client services team to build and grow a private online community around fans of existing and new shows. The goal was to give producers and executives an opportunity to directly connect with viewers, engaging them in ongoing dialogue and incorporating that voice into the development of their shows... more.. |
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