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Measuring Word of Mouth Books

WOMMA's growing library of word of mouth research -- straight from the brands and agencies that use these measures every day. These word of mouth marketing experts have done a lot of heavy lifting to bring word of mouth marketers the data and measures they need to support their word of mouth marketing endeavors. If you need numbers, you're in the right place.

Measuring Word of Mouth, Volume 1

WOMMA's first collection of word of mouth marketing research, this volume contains more than 30 papers from word of mouth experts. This volume lays the research groundwork for the word of mouth marketing industry, giving you the data you need to start tracking.

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Measuring Word of Mouth, Volume 2

Vol. 2 takes word of mouth marketing research to the next level, bringing together all the latest data and measures that word of mouth marketers need. More than 20 of the biggest brains in marketing contributed to this volume — making it a must-have for anyone with a stake in word of mouth marketing.

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