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Recent News: |
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Inaugural Health Care & Pharma Webinar
Wednesday, June 24, 2009
Healthcare and social media are evolving at a rapid pace and changing the landscape forever for physician treatment practices and patient care, so what does the future hold? To answer this question, WOMMA is proud to announce a special webinar for members and their industry clients, brought to you by the WOMMA Healthcare & Pharma Task Force... more... |
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Socializing Media Podcast Series on Demand
Friday, June 26, 2009
WOMMA is a proud premium sponsor of the podcast series that brings insight to marketers eager to make sense of the noisy, often confusing world surrounding social media. Hosted by experienced marketers, authors, & industry pundits, it features debates on industry hot topics, upcoming trends and examples of both best & worst practices. Updated June 25! more... |
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Watch the Wikimedia Brands Council Webinar on Slideshare
Friday, June 26, 2009
Jay Walsh, Head of Communications, Wikimedia Foundation, examines the risks Brands face in circumventing the public voice, reviews the safeguards in use by the Wikipedia volunteer community, delineates the policies and rationale in place to preserve openness and transparency, and the importance of Brands embracing trust and good faith on the internet. more... |
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WOMMA Career Center Debuts
Tuesday, May 12, 2009
The new WOMMA Career Center is a new online resource designed to help recruit qualified WOM industry professionals, or find a new WOM career. The center will help streamline your hiring and searching process with: Unmatched exposure for job listings – WOMMA represents the largest audience of qualified WOM industry professionals... more... |
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Free Video of the FTC Session on Ethics & Endorsements
Monday, June 15, 2009
At WOMMA, we think it is of vital importance that everyone be able to understand the FTC's new guidelines for ethics & endorsements. The proposed guidelines are intended to prevent misleading and untruthful endorsements from advertisers and bloggers. Because of that, we're opening up the video archive of the WOMM-U FTC Session entirely for free. more... |
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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