 form of marketing. It’s also a misunderstood art and misapplied science. Companies want to benefit from the power of having customers enthusiastically telling their friends about brands and products they love.
WOMMA is now offering Brands, Agencies, and Non-Profits on-site education about Word of Mouth and Social Media Marketing.
John Moore, WOMMA’s lead spokesperson, will visit your business and share everything we’ve learned on how to make Word of Mouth happen and how to effectively use Social Media to make your brand more talkable.
WHAT: Presentations on Word of Mouth and Social Media
WHERE: Your office
WHO: Your employees
FEE: $1,000 (flat rate travel costs)
NOTE: Participating businesses will also receive five copies of worthy WOM books chosen specifically for the needs of the organization. |
Word of mouth (WOM) is the most influential marketing medium. Studies clearly show people trust recommendations from friends more than they trust marketing messages from companies. In this presentation, you'll learn the core strategies and tactics benchmark businesses are using to get customers talking. You'll also learn how to respond ethically and effectively to brand supporters and detractors. This presentation closes with ideals to spark ideas on how to make WOM happen in any business.
Brands from all sectors of B2C, B2B, and nonprofits are using word of mouth to drive business sales and increase brand salience. The Word of Mouth Marketing Assocation has been at the forefront of this emerging marketing discipline. Since 2005, WOMMA has been tracking and collecting the best case studies in word of mouth marketing. For this presentation, WOMMA will share the most relevant and timely case studies to help your business succeed from using word of mouth marketing.
The average American consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. The typical American is spending an hour a day engaging with others on social media websites. Offline and online, word of mouth is happening and the smartest brands are benfitting from these conversations. Learn the various methods the Word of Mouth Marketing Association advises its members to measure the success of their word of mouth programs.
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Brands, agencies, and nonprofits can extend the WOM education with a 60-minute Special Session.
John Moore will work with a small group of marketers from the company to dive deeper into strategies and help problem-solve for WOM and Social Media issues the brand/agency is facing.
The fee for this session is a $1,250 honorarium.
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