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Ethical Leadership:
Protect consumers.
Protect your brand.
WOMMA's Ethics Code helps define best practices, unacceptable practices, and baseline rules for word of mouth marketing.
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Best Practices:
Helping you become a better WOM marketer.
WOMMA is the original resource for marketers who want to learn how to deliver more effective WOM marketing in a sustainable program. |
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Measurable ROI:
Improve impact and accountability.
WOMMA helps translate complex concepts into industry wide standards and metrics that will provide you with the accountability you need to get buy-in from key stakeholders in support of your WOM programs.
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Meet some of our new members:
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"In an industry where our audience is our greatest asset, WOMMA
...finally helped put us on the path to communicating with them."
-- Rich Lacy, E.W. Scripps Interactive
"It is amazing to be surrounded by others who use WOM in their
media mixes and share ideas.
-- Carrie Bass, Brown-Forman
"I've been to a lot of conferences, but never have I seen more usable
content fit into so short a time. It brought me and my organization
face to face with the cutting edge of the marketing world."
-- Jon Gabriel, Cold Stone Creamery
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WOMMA offers various levels of memberships.
Questions? Don't hesitate to email us at membership@WOMMA.org, or call and ask to speak with Tarah at 312.853.4400.
 
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Fans of WOMMA:
Use these PPT slides to get the message out about the virtues of WOMMA. We cover the demographics of our organization, the foundation of WOMMA's mission and contact information.
Download PPT |
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WOMMA Member Benefits
Membershp helps you become a better WOM & social media marketer. You'll have access to the latest knowledge, research, & WOM training. Membership will introduce you to partners, clients, & experts who provide advice, insight, with potential new business.
Download PDF |
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2008 Annual Report
The past, present, and future breakdown of the Word of Mouth Markeing Association. Graphs, charts, pictures, and a special offer for readers.
Download PDF |
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WOMMA is accepting applications for School of WOM “faculty members” to present business case studies and best practices showcasing proven Word of Mouth & Social Media programs that generate customer-driven conversations.
Learn more and apply today!
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Updates and reactions to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising. Learn More |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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