WOMMA is the premiere non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing, both offline and online. Our 350+ member companies and their 52,000 employees, all of whom are afforded membership benefits, represent nearly $3 billion in marketing spend by 2013. All WOMMA member companies must adhere to the WOMMA Code of Ethics, the industry guide for ethical compliance.
Brands
Membership provides brand members a community in which to solve business problems and collaborate with industry peers. Brand members have access to the latest WOM best practices, current research, measurement and metrics guidance, and connections with industry thought leaders.
Partners
Membership provides members the opportunity to grow their business and enhance their industry reputation. Through opportunities to network with potential business partners and vendors, promotion of members' expertise in the WOM industry, and access to WOM and social media education and research companies, membership ensures your company will remain an industry leader.
Guest columnist opportunities in the WOMMA Word newsletter
Advanced notice of WOMMA goings-on including access to exclusive research, information about FTC changes, upcoming speaking opportunities, and chairing WOMMA Councils and Committees
Opportunity to work with WOMMA to provide input into potential benefits and goings-on within the organization
Guest columnist opportunities in the WOMMA Word newsletter
Advanced notice of WOMMA goings-on including access to exclusive research, information about FTC changes, upcoming speaking opportunities, and chairing WOMMA Councils and Committees
Opportunity to work with WOMMA to provide input into potential benefits and goings-on within the organization
Benefits Guide Get the low down, nitty-gritty, on all the benefits of WOMMA membership. Download PDF
Fans of WOMMA:
Use these PPT slides to get the message out about the virtues of WOMMA. We cover the demographics of our organization, the foundation of WOMMA's mission and contact information. Download PPT
One Page Info Sheet Need to know about WOMMA quickly and succinctly? Download the WOMMA one-pager here. Download PDF
This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011. Download eBook
Best Practices Guidebook: WOM in the Customer Contact Center Read the Guidebook
Webinar Library Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars. Visit the Library
WOM 101 Learn the art and science of creating effective marketing programs that get customers talking. Download PDF
Ethics Toolkit The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
Building A Loyal Community for the Travel Channel more..
