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It Pays to be a WOMMA Member
| WOMMA is the leading voice for ethical and effective Word of Mouth and Social Media Marketing. As a non-profit trade association, WOMMA is designed to help your business profit from using the most credible form of marketing, word of mouth. |
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"In an industry where our audience is our greatest asset, WOMMA...finally helped put us on the path to communicating
with them."
-- Rich Lacy, E.W. Scripps Interactive |
| As a WOMMA member, you will learn how to improve the effectiveness of your word of mouth marketing activities to be more ethical, measurable, and sustainable. You’ll build your knowledge base with access to members-only webinars, cases studies, research papers, and archived video presentations. Through WOMMA, you’ll be connected to industry experts, potential clients, and reliable business partners. |
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"It [is] amazing to be surrounded by others who use WOM in their media mixes and share ideas."
-- Carrie Bass, Brown-Forman |
| Members receive significant discounts to WOMMA conferences and other industry events. The education benefits continue with the WOMMA Brands Council, a learning community where brand marketers share advice with each other on how to improve their offline and online WOM marketing efforts. |
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"I've been to a lot of conferences, but never have I seen more usable content fit into so short a time. It brought me and my organization face to face with the cutting edge of the marketing world."
-- Jon Gabriel, Cold Stone Creamery |
| WOMMA offers various levels of memberships. This chart details the membership levels and benefits. For questions, email us at membership@WOMMA.org or pick up the phone and ask to speak with Tarah at 312.853.4400. |
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Why Join WOMMA?
The value of membership in convenient, slideshow form. Fast & powerful.
Download PPT |
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Membership Matrix:
See a take-away glance at WOMMA member benefits.
Download PDF |
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Grab a hard copy version of WOM 101, sit back, and start learning.
Download PDF |
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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