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How the International Alliance Program Works
International Alliance Program organizations receive the following:
* Opportunity to choose up to 5 whitepapers or other member center resources from a list made available by WOMMA for helping them establish WOM in their country. The five resources can be distributed to their membership, but cannot be listed publicly for download or usage [similar to a purchased research report or HBS article, for example]. The International Alliance Program will have the opportunity to update their five resources on the anniversary date of their agreement.
* Opportunity to purchase additional resources for incremental fees.
* Discounts will be given to Alliance members when they attend seminars, conferences and the like held by WOMMA. Discount rate will be 15% of the to WOMMA Nonmember rate.
* Right to call themselves a WOMMA International Ally for promotional purposes including use of a International Alliance Program logo on their websites and in public-facing materials after review and approval by WOMMA. [International Alliance Program Members are not official WOMMA chapters]
A International Alliance Program relationship is eligible to entities that:
* Are organized in a location outside of the US, UK or Canada
* Adhere and require members of the entity (if there are members) to adhere to WOMMA’s Code of Ethics, and make it available publicly on their website materials
* Are entities that that include other individual proprietors, WOM vendors, brands, agencies or media companies and is structured as a simple way to provide credibility and leverage as an aligned group.
* Pay an annual fee of $5,000 US, payable at the beginning of each year of the International Alliance Program designation.
Bonus:
Because one of the goals of the International Alliance Program is to increase ethical word of mouth marketing and to advance WOMM internationally, International Allies agree to use their best efforts to provide quarterly updates on the WOM industry in their geographic area. The goal is to share learning across cultures – these updates will be compiled by WOMMA and will be distributed to WOMMA members and all other International Alliance Program.
Our goal is to help build an international discipline for ethical, measurable Word of Mouth. We’re looking for the best, most dedicated and brightest. Is that you?
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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