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Featured International Partners Include:
The Word of Mouth Japan Marketing Assocation:
About: The Word of Mouth Japan Marketing Association (WOMJ) is a non-profit organization founded in
2009. With the cooperation with WOMMA, WOMJ plans to encourage a healthy development of
the Japanese WOM marketing market by gathering the most advanced activities from the U.S. and
offering them to the members. To achieve this, WOMJ offers case study seminars and the WOMJ
Summit, conducts international WOM research, and promotes the WOMMA Ethics Code.
Homepage: http://womj.jp/
News: http://bit.ly/WOM-Japan-News (translated from Japanese)
Members: WOMJ has more than 30 member companies, including Coca-Cola Japan Company, NIHON L'OREAL, BILCOM,
Dentsu, ADK Interactive, CGM Marketing, Asatsu-DK, Weber Shandwick Worldwide, IREP, Hakuhodo DY Media Partners,
Tokyu Agency, Hakuhodo, Hakuhodo DY intersolutions, Agile Media Network, TBWA / HAKUHODO, Dentsu Young & Rubicam, Nihon,
Dentsu Young & Rubicam.
Contact: http://bit.ly/WOM-Japan-Contact (translated from Japanese)
WOMMA Interview with WOM Japan 2012 President, Dr. Hamada
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WOMMAUK
About: The Word of Mouth Association UK is the independent trade organisation representing word of mouth marketing in the UK. We are partnered with WOMMA in the US. Our remit covers four areas: education, thought leadership, best practice and ethics, and measurement and metrics.
Homepage & News: http://wommauk.org/
Members: Royal Mail, Wildfire, 1000heads, Neoco, Face Group, Nielsen Online, Emanuel Rosen, Spring Research, Advokator, Freedata Labs, Sitelynx, Porter Novelli, BzzAgent, Know, We Are Social, Pass It On Media, Siren PR, OgilvyOne, Maynard Malone, umpf PR, APA, BPMA, Kingston University, WARC, Syracuse University, Insite Asset Management, SocialTwist, New Media Age, HS&P, Marketing Week, Altogether Digital, Verve
Contact: http://wommauk.org/
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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