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WOMMA's Influencer Handbook
WOMMA has been working with its membership since Fall 2007 to take a stand and define the influencer marketing space. After many discussions with various opinions being presented, WOMMA felt influencer marketing required a clear delineation of functions and best practices by providing guidelines and ideas marketers can utilize when creating and sustaining an influencer program. WOMMA believes influencer marketing is real and here to stay. It is not a myth, or a passing fad, or the latest trend. It is just one component of successful word of mouth marketing programs.
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The following guide was created by the WOMMA Influencer Council -- a cross-functional and diverse group of industry professionals experienced in identifying and developing standards for working with influencers.
The Influencer Handbook aims to provide practitioners with the following information:
• Definition of an influencer and influencer marketing
• Types of influencers
• Methods to engage and thank influencers
• Guidelines for influencer self-regulation
• Bibliography of influencer communication research and practice.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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