|
|
Bibliography
Books
Berry, Jon and Keller, Ed. The Influentials: One American in Ten Tells the Other
Nine How to Vote, Where to Eat, and What to Buy. New York: Free Press, 2003.
Brown, Duncan and Hayes, Nick. Influencer Marketing: Who Really Influences
Your Customers. Oxford: Butterworth-Heinemann, 2008.
Cialdini, Robert. Influence: Science and Practice, 5th Edition. Essex: Allyn and
Bacon, 2001.
Gillin, Paul. The New Influencers: A Marketer's Guide to the New Social Media.
Sanger: Quill Driver Books, 2007.
Gladwell, Malcolm. The Tipping Point: How Little Things can make a Big
Difference. Oxford: Little, Brown, 2003.
Watts, Duncan. Small Worlds: the Dynamics of Networks between Order and
Complexity. Prinston: Princeton University Press, 1999.
Papers
Aho-Williamson, Debra. “Word-of-Mouth Marketing: Winning Friends and
Influencing Customers.” eMarketer. 2007.
Brown, Duncan, Nick Hayes, “How Influencers Influence.” Influencer50. January
2008.
Brown, Duncan, Nick Hayes, “The Influence of WOM.” Influencer50. February
2008.
Brown, Duncan, Nick Hayes, “Who is Really Influencing Your Customers.”
Influencer50. March 2006.
Kemp, Mary Beth, et al. “Collaborate With WOM Youth: Marketers Should
Prototype Their Social Marketing.” Forrester Research. 2008.
Kemp, Mary Beth, et al. “Redefining High-Value Customers: The Value Of
Influencers In A Connected World.” Forrester Research. 2007.
Tammara Turner, Marc Smith, Danyel Fisher and Howard Ted Welser, “Picturing
Usenet: Mapping computer-mediated collective action.” Journal of Computer
Mediated Communication. September 2005.
Watts, Duncan. “Breakthrough Ideas for 2007: The Accidental Influentials.”
Harvard Business Review. February 2007.
Watts, Duncan. “Influencer Marketing.” The Marketer. 2007.
Watts, Duncan. “Six Degrees: The Science of a Connected Age.” WW Norton &
Company. 2003.
Weiser, Howard T. “Visualizing the Signatures of Social Roles in Online
Discussion Groups.” Journal of Social Structure. 2007.
http://www.cmu.edu/joss/content/articles/volume8/Welser/
Welser, Howard T., Eric Gleave, Danyel Fisher, and Marc Smith. “Visualizing the
Signatures of Social Roles in Online Discussion Groups.” The Journal of Social
Structure. 8(2) 2007.
http://www.cmu.edu/joss/content/articles/volume8/Welser/
Wensi, Xi, Jesper Lind, and Eric Brill, “Learning Effectivue Ranking Functions for
Newsgroup Search.” SIGIR Sheffield, UK, July 2004.
Viégas, Fernanda B., Marc Smith. "Newsgroup Crowds and AuthorLines:
Visualizing the Activity of Individuals in Conversational Cyberspaces.”
Proceedings of Hawaii International Conference on Software and Systems
(HICSS.) 2004.
“New Media, New Influencers and Implications for the PR Profession.” Society for
New Communications Research Symposium in Boston, MA., December 2007.
www.sncr.org/symposium.
“TechFluentials.” Burson-Marsteller. 1999.
“E-Fluentials, The Power of Online Influencers: Your Company’s Newest
Stakeholder Group.” Burson-Marsteller. 1999.
Sites and Blogs
Maki. The Value of Influencers: Why They Are Still Relevant for Marketing
Campaigns. July 15, 2008. http://www.doshdosh.com/the-value-of-influencers/.
The Tipping Point. July 15, 2008. http://stocksgw.wordpress.com/2008/02/05/the-
tipping-point/.
Wikipedia. Influencer marketing. June 30, 2008.
http://en.wikipedia.org/wiki/Influencer_marketing.
WNYC, New York Public Radio. Influence Peddler (On The Media: Friday, 01
February 2008). July 15, 2008.
http://www.onthemedia.org/transcripts/2008/02/01/07.
Ainsworth, Chris. An influencer sent me this link. July 15, 2008.
http://driph.com/words.
Albrycht, Elizabeth. My (Philosophical) Take on "Influentials" v. Watts. July 15,
2008. http://ringblog.typepad.com/corporatepr/2008/02/index.html.
Armano, David. Influence Ripples, Tipping Points + Toast. July 15, 2008.
http://darmano.typepad.com/logic_emotion/2008/01/influence-rippl.html.
Berg, Jeff. Influentials Aren’t That Influential? July 15, 2008.
http://blog.ipglab.com/?s=influentials
Brown, Duncan. Duncan Watts Influence Killer. July 15, 2008.
http://www.influencer50.com/infuse/2008/01/duncan-watts-influence-killer.html.
Bulmer, Don. Everyday Influence, Power of Crowds. July 15, 2008.
http://everydayinfluence.typepad.com/everyday_influence/.
Casnocha, Ben. Is the Tipping Point Theory False? July 15, 2008.
http://ben.casnocha.com/2008/02/is-the-tipping.html.
Cowen, Tyler. Do "influentials" drive The Tipping Point? July 15, 2008.
http://www.marginalrevolution.com/marginalrevolution/2008/02/do-
influentials.html.
Defren, Todd. Rather Than Target "A-Listers" Talk To "The Usual Susceptibles.
July 15, 2008.
http://www.pr-squared.com/2008/01/rather_than_target_alisters_ta.html.
Denny, Stephen. Tipping Points and the Psychology of Influence. July 15, 2008.
http://www.mpdailyfix.com/2008/02/tipping_points_and_the_psychol.html.
Dill, Franz. Duncan Watts Blasts Influencer Models. July 15, 2008.
http://eponymouspickle.blogspot.com/search?q=Duncan+Watts.
Doctorow, Cory. Tipping Point Skeptic. July 15, 2008.
http://www.boingboing.net/2008/01/28/tippingpoint-skeptic.html.
Earls, Mark. More on that influential Mr .Watts and his fires. July 15, 2008.
http://herd.typepad.com/herd_the_hidden_truth_abo/.
Foster, Jeb. Marketing: Are the Influencers Really So Influential? July 15, 2008.
http://www.insuremeblog.com/agent/.
Freysson, Geir. Viral marketing: Watts vs. Gladwell. July 15, 2008.
http://www.snailbyte.com/2008/01/31/viral-marketing-watts-vs-gladwell/.
Gainor, Brian. Word Of Mouth... Is What The Industry Is Talking About.. July 15,
2008. http://www.partnershipactivation.com/marketing-tactics/2008/4/16/word-of-
mouth-is-what-the-industry-is-talking-about.html.
Houghton, Bruce. Is The Tipping Point Toast? Music Marketing Needs To
Change...Again. July 15, 2008.
http://hypebot.typepad.com/hypebot/2008/01/is-the-tippin-p.html.
Johnston, Michael. Influentials are they the new black? July 15, 2008.
http://thingsdonotchangewechange.blogspot.com/2008/02/influentials-are-they-
new-black.html.
Karp, Scott. Analysis: People With The Power To Link. July 15, 2008.
http://www.dmwmedia.com/news/2008/01/29/analysis:-people-power-link.
Kawasaki, Guy. Forget the A-List After All. July 15, 2008.
http://blog.guykawasaki.com/2008/01/forget-the-a-li.html.
Kimball, Josh. Links for 2.2.08: I am back, Super Bowl tunes, Amazon’s buys…
July 15, 2008. http://thelistenerd.com/?s=Links+for+2.2.08.
Konstantinou, Lee. Social Networks and Power. July 15, 2008.
http://leekonstantinou.blogspot.com/2008_02_01_archive.html.
Koster, Ralph. Stuff that caught my eye. July 15, 2008.
http://www.raphkoster.com/2008/02/04/stuff-that-caught-my-eye/.
Kottke, Jason. Duncan Watts' research is challenging the theory that a small
group of influential people are responsible for triggering trends. July 15, 2008.
http://www.kottke.org/remainder/08/01/14955.html.
Lawson, Sean. Is the Tipping Point Toast?. July 15, 2008.
http://www.ishotthecyborg.com/?p=78.
Maher, Stephen. That Makes Me Think of - Marketing Your Library. July 15, 2008.
http://nextlib.blogspot.com/2008_01_27_archive.html.
Maltoni, Valerie. Forget Influentials: in Viral Marketing, Context Matter. July 15,
2008. http://www.conversationagent.com/2008/01/forget-influent.html.
Matthies, Bill. Beyond A Showdow Of A Doubt . . . But On The Other Hand. July
15, 2008. http://coyoteinsight.blogspot.com/2008/02/beyond-showdow-of-doubt-
but-on-other.html.
Maxfield, David. Is the Tipping Point Toast? I don’t think so! July 15, 2008.
http://www.influencerbook.com/blog/influencer/1202158500000.html.
O’Driscoll, Sean. Debating the Influencer model: Fast Company debates the "Un-
Tipping Point. July 15, 2008. http://communitygrouptherapy.com/2008/01/31/debating-the-influencer-model-
fast-company-debates-the-un-tipping-point/.
Owens, Simon. Some Monday links. July 15, 2008. http://bloggasm.com/some-
monday-links.
Peoples, Glenn. Common Guy Vs. Trendsetter. July 15, 2008.
http://www.bigredhorseshoe.com/.
Phillips, David. The Influentials theory debunked. July 15, 2008.
http://leverwealth.blogspot.com/2008/02/influentials-theory-debunked.html.
Pollard, Dave. Saturday Links of the Week. July 15, 2008.
http://blogs.salon.com/0002007/2008/02/02.html.
Richardson, Sharon. When patterns mislead.... July 15, 2008.
http://www.joiningdots.net/blog/2008/03/when-patterns-mislead.html.
Rosoff, Matt. Quality doesn't equal popularity. July 15, 2008.
http://news.cnet.com/8301-10784_3-9862396-7.html.
Sanchez, Julian. Tipped over: social influence "tipping point" theory debunked.
July 15, 2008. http://arstechnica.com/news.ars/post/20080131-tipped-over-social-influence-
tipping-point-theory-debunked.html.
Sawyer, Herb. Context of the Influence Discussion (it’s getting very meta around
here.) July 15, 2008. http://herbsawyer.com/2008/01/.
Shaikh, Alanna. Is the tipping point dead? July 15, 2008.
http://alannashaikh.blogspot.com/2008/02/is-tipping-point-dead.html.
Snowden, Dave. Don't congratulate the butterfly. July 15, 2008.
http://www.cognitiveedge.com/blogs/dave/2008/02/dont_congratulate_the_butterf
l.php#more.
Thompson, Clive. Is the Tipping Point Toast? July 15, 2008.
http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html.
Tobin, Jim. Quantifying the Impact of Social Media: Where the Edelman White
Paper Got it Right, Got it Wrong and What We Should Do Next. July 15, 2008.
http://www.ignitesocialmedia.com/index.php?s=quantifying.
Walker, Colin. Social influence, or “not preaching to the choir.” July 15, 2008.
http://colinwalker.me.uk/2008/04/16/social-influence-or-not-preaching-to-the-
choir/.
Walker, Jesse. Post-Adolescent Power Fantasies. July 15, 2008.
http://www.reason.com/blog/show/124759.html.
Warner, Roger. Whose Tipping Point is it Anyway? A B2B Perspective… July 15,
2008. Digg / upcoming - http://digg.com/.
Wolters, Timothy. Where Is Everyone? July 15, 2008.
http://blog.collectiveintellect.com/.
Wong, Albert T. Tipped over: social influence “tipping point” theory debunked.
July 15, 2008. http://alberttwong.com/2008/02/04/tipped-over-social-influence-
tipping-point-theory-debunked/.
|
