In an online effort to bring the Beijing games closer to fans, this Olympic sponsor is looking for the humanized "Kodak moments" at the games, instead of just focusing on medals and wins. Kodak's on-site blogger and photographer Jenny Cisney is doing her blogger duties with the help of only a digital camera (Kodak, of course) and a PC laptop, offering an in-the-trenches look at how easy it is to blog these classic moments. Kodak has no plans to use the images Jenny posts in their advertising and marketing, but does drive traffic to its online store via the blog, and is selecting one "Kodak Image of the Day" to be broadcast via a variety of media.
Ready to pair your GPS with your social network -- giving friends and connections access to your whereabouts with the click of a mouse? Well, Garmin and uLocate, makers of Buddy Beacon, which is already available via mobile phone, are taking steps to make it possible within a social interfact. The service is totally opt-in, you don't have to update and disclose your position if you choose not to, but folks who want to broadcast their minute-by-minute coordinates, as well as see where their friends are, will soon have the ability to do so via their GPS.
This post from the Gawker blog posits that there is a secret recipe for "going viral" with an online video after all: Excellence. Making something above par that stands out based on its merits -- for instance, the referenced Schweppes ad, which has experienced some viral success -- and not some hyped-up attempt to trick unsuspecting internet users into passing something mediocre to their friends, according to Gawker, makes all the difference. The message: Create something great, and the viral benefits will follow.
Katie Couric recently posted a video asking the Digg crowd to hit her with questions they want her to ask at the upcoming political conventions. Katie got an early leg up with a hit from Digg.com founder Kevin Rose and has since clocked in more than 3,000 Diggs, generating tons of questions.
Want to know how to make you latest news, product, idea, ad, etc., spread like wildfire? There might not be a magic potion for "going viral," but this post on the Aim Clear Blog features 43 viral marketing tips taken straight from the mouths of experts at the Igniting Viral Media session at SES San Jose. Tips include everything from platforms to keep in mind to specific kinds of content that have more of a propensity to get passed along in the first place, as well as pointers on fitting your viral plans around true business objectives, measuring success, and how to keep your viral marketing tied to who you are and what you do.
In an online effort to bring the Beijing games closer to fans, this Olympic sponsor is looking for the humanized "Kodak moments" at the games, instead of just focusing on medals and wins. Kodak's on-site blogger and photographer Jenny Cisney is doing her blogger duties with the help of only a digital camera (Kodak, of course) and a PC laptop, offering an in-the-trenches look at how easy it is to blog these classic moments. Kodak has no plans to use the images Jenny posts in their advertising and marketing, but does drive traffic to its online store via the blog, and is selecting one "Kodak Image of the Day" to be broadcast via a variety of media....
Ready to pair your GPS with your social network -- giving friends and connections access to your whereabouts with the click of a mouse? Well, Garmin and uLocate, makers of Buddy Beacon, which is already available via mobile phone, are taking steps to make it possible within a social interfact. The service is totally opt-in, you don't have to update and disclose your position if you choose not to, but folks who want to broadcast their minute-by-minute coordinates, as well as see where their friends are, will soon have the ability to do so via their GPS....
This post from the Gawker blog posits that there is a secret recipe for "going viral" with an online video after all: Excellence. Making something above par that stands out based on its merits -- for instance, the referenced Schweppes ad, which has experienced some viral success -- and not some hyped-up attempt to trick unsuspecting internet users into passing something mediocre to their friends, according to Gawker, makes all the difference. The message: Create something great, and the viral benefits will follow....
Everyone likes saving money, so why not save yourself a little green and sign up now for WOMMA's annual word of mouth marketing extravaganza! WOMMA's Summit is the official event of the word of mouth marketing industry, and for the first time ever WOMMA is offering an early bird discount for registration. Register for WOMMA's Summit between now and Sept. 15, 2008, and save $200 off of your Summit registration or $300 off of your Summit and Research Symposium. * To save $200 on Summit registration, use the discount code: "SummitTweet" * To save $300 on Summit and Research Symposium registration, use the discount code: "S&RTweet" It's a great deal -- but the early bird discount is only good on...
Katie Couric recently posted a video asking the Digg crowd to hit her with questions they want her to ask at the upcoming political conventions. Katie got an early leg up with a hit from Digg.com founder Kevin Rose and has since clocked in more than 3,000 Diggs, generating tons of questions....
Want to know how to make you latest news, product, idea, ad, etc., spread like wildfire? There might not be a magic potion for "going viral," but this post on the Aim Clear Blog features 43 viral marketing tips taken straight from the mouths of experts at the Igniting Viral Media session at SES San Jose. Tips include everything from platforms to keep in mind to specific kinds of content that have more of a propensity to get passed along in the first place, as well as pointers on fitting your viral plans around true business objectives, measuring success, and how to keep your viral marketing tied to who you are and what you do....
Levi's is putting the focus of its most recent ad campaign, dubbed "Live Unbuttoned," is putting the focus on up-and-coming artists. On campaign microsites, interested internet users can "unbutton" the artists, clicking and exchanging Levi's buttons for personal information about the artists, exposing their creative catalysts and snagging some digital content. The idea behind the digital effort is that everyone has a creative side ... sometimes you just need to unbutton it....
