What is your brands story? Not sure? If your target audience were to think about your brand, what imagery or message would come to mind? Oh - algorithms and search saturation have killed your engagements? My friend you are not alone.
Traditional marketing is a thing of the past and being on social isn’t good enough anymore. Sponsored Social, or more commonly known as Influencer Marketing is now widely used as longer-lived online display advertising among clients and agency marketers. With traditional engagements on brands social media accounts, such as likes and follows declining, Influencer Marketing is regarded as more effective than many traditional marketing strategies.
As Content Marketing and Influencer Marketing continues to aggressively increase year-over-year, you may be wondering how this type of marketing is different. The difference is the delivery and voice. By using key influencers (thought leaders in your target audience) to deliver your message to their personal communities. Traditional marketing, on the other hand, tends to have a broader message and is more difficult to reach a specific audience in an authentic manner. Influencer Marketing and Content Marketing go hand-in-hand in terms of authentically reaching a specific audience and driving sales through brand stewards - or influencers. Content marketing is the process of creating and distributing relevant and valuable content to captivate, procure, and engage a specific target audiences.
So where do you go to learn more and interact with these influencers? Or, how do you take advantage of this market to gain competitive advantage in your industry - immediately?
Register today for IZEAFest. Use this code for a complimentary ticket: WOMMAIF2017
IZEAFest brings together industry leading Brands, Agencies and Influencers from all industries to provide education, inspiration and connections needed to amplify your digital footprint with a focus on Content and Influencer Marketing.
Join us February 10-11, 2017 at the Gaylord Palms in Orlando, FL to gain insight into this rapidly growing industry and connect with the digital creators of tomorrow. Meet the world’s top Brands, Agencies and Creators in a collaborative, fun and open setting while learning how to grow your traffic, build your brand, monetize your influence and create your future. Your days will be filled with celebrity speakers, engaging keynotes, panels and networking. After a full day of learning and networking at IZEAFest, what better way to decompress than with your favorite superheros at Universal’s Islands of Adventure™? Dance the night away and continue this action packed evening on the streets of Marvel Super Hero Island®.