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The WOMMA Word podcast series provides listeners with up-to-the-minute perspectives on current WOM issues from some of the industry's most influencial experts. Here at WOMMA our mission is to make word of mouth part of the mainstream marketing mix. We do that with our work on best practices, effective measurement, and ethical standards. This podcast is part of our educational series on these issues. So tune in, listen up, and hear from some of the top thinkers in word of mouth marketing. So tune in, listen up, and hear from some of the top thinkers in word of mouth marketing.
This podcast features Gene Kendrick from the Varnson Group, Amy Cotteleer from A Squared Group, and Steve Bryant from Publicis discussing what brands should do to embrace their enthusiasts -- while still protecting their intellectual property and navigating legal issues. The discussion was kicked-off in response to some recent big brand "fumbles" that raised important questions about what brands can do to best manage leverage their fans.
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