WOMMA Events

WOMMA Webinars

WOMMA — Wed, 11 Apr 2012 16:45:04 +0000

Hosting a WOMMA Wednesday Webinar is a huge member benefit. Advancing the discipline of word of mouth and social media marketing is one WOMMA’s core competencies.

Promoting our members and the work they do helps advance the credibility of WOM, and helps WOMMA. WOMMA Webinars are your chance to step up, speak up, and get noticed for your WOM expertise!
Fill out the form here
(we respectfully request 6-8 weeks notice, so we can accurately promote it!)
and we’ll:
1) get you on the schedule and
2) deliver you the audience.

Let’s get started!
Any questions?
Email us at Events@WOMMA.org.

WOMMA Webinar: The Millennial Consumer: Debunking Stereotypes - Wednesday, June 19 @ 1pm CST

WOMMA — Tue, 10 Apr 2012 23:56:28 +0000

The Millennial generation (16-34 y.o) has been analyzed and scrutinized, but rarely has it been thought of as more than a homogenous group of highly connected, digitally savvy youth. While true, the nuanced differences between the members of this generation deserve the attention of all brand marketers. Why? It’s in the awareness and respect for those distinctions that the true engagement occurs. This presentation will explore those distinctions. Barkley, in partnership with Boston Consulting Group and SMG, surveyed over 4,000 American Millennials and 1,000 non-Millennials to uncover the truth about this elusive consumer. How do Millennials interact with brands? Where do they eat and shop? How are they making buying decisions, and what factors influence their opinions and choices? From the research findings (more than four million data points!), Barkley uncovered distinctions between Millennials and non-Millennials that aren’t explained simply by their differences in life stage. Topics studied include: behaviors and attitudes about food and restaurants, shopping habits, social customs, media usage and travel choices. Also, the presenter will discuss how Millennials feel about nonprofits and corporations that partner with them, volunteer efforts and the state of the world in general.

Takeaways:

1. The audience will learn that the Millennials are multi-faceted, yet still share common features unique to their generation. The six segments of Millennials, as defined by our research, will be described.

2. Audience members will find out what the Millennial generation thinks of cause marketing and businesses that support causes, and how their volunteer efforts differ from older generations.

3. The presentation will explain the term, “Participation economy,” and why all brand marketers must break out of the old marketing mindset and instead think in terms of engagement and co-creation.

WOMMA Webinar: Earning Consumer Trust through Crowdsourced Storytelling: 3 Case Studies of How Brands Tap the Crowd for Authentic Content - June 20, 2012 @ 11:00am CST

WOMMA — Tue, 10 Apr 2012 22:09:34 +0000

Webinar Description:
Authentic stories are key to earning the trust of today’s audiences. Today’s WOM marketers need to tell and promote stories that capture imagination, appeal to emotion and allow people to draw their own conclusions in order to cut through the noise of the digital media landscape. Successful stories build communities by identifying and reaffirming the values shared by its member, placing the consumer at the heart of its narrative.

Crowdsourcing video offers a new approach for telling your brand’s story. A practice that’s proven effective for generating high-quality advertising content, crowdsourcing can also be used to discover the inspirational storytellers in your brand’s community and the authentic stories that define your brand’s experience. In this webinar, we’ll profile three case studies.

Speaker:
Wil Merritt, CEO, Zooppa
Michael Burlin, Marketing Manager, Zooppa

WOMMA Wine Wednesdays

WOMMA — Mon, 09 Apr 2012 21:08:19 +0000

“90% of word of mouth occurs offline”
Source: Keller Fay Group

WOMMA is looking for hosts to take the conversation offline in 2012. WOMMA Wine Wednesday is designed to bring WOM and Social Media enthusiasts together to meet, drink, and learn.

WOMMA members have the exclusive opportunity to host a networking event in their city. You get to show off your cool digs, promote your company, and meet your fellow WOM enthusiasts.

WOMMA is looking for hosts in every area of the country — the only stipulation is it’s held on a Wednesday. We encourage hosts to invite business associates, members and non-members. WOMMA will get the word out, we just need you to play host.

As the host, you will be responsible for:
- Securing a venue
- Coordinate registration on site
- Secure food & beverage… Wine, of course
- Promote your Wine Wednesday – blog, social channels, website, etc.
- Provide suggestions on “hot topic” and speakers

WOMMA will:
- Process registration
- Market and promote the event – website, social channels, WOMMA Word
- Secure education “hot topics” and speakers
- Provide host with WOMMA promotional items as necessary

Hot Topic:
The industry is moving so rapidly that people are always looking for the answers. We suggest at least a 20 minutes of discussion during the event. It can be a single presenter or panel.

Cost to attend:
Free

Have additional questions:
Go to our FAQs at http://womma.org/welcome/social/. You can also sign up to host your own WOMMA Wine Wednesday.

Still have questions?
Call Adriana S. Legreid at 312-853-4400 ext. 212 or email at Adriana@WOMMA.org to learn more and secure your date!

WOMMA Wine Wednesday: Wednesday, June 20, 2012, 6:00 PM - 8:00 PM EST

WOMMA — Sun, 08 Jan 2012 20:44:21 +0000

Host: 360i
Cost: Free!

Start your Summer off with WOMMA & 360i. Join us for Wine and Appetizers at our first Wine Wednesday of the Season.

Hot Topic:
Digital by Design: What the New Era of Word of Mouth Means for Fashion and Your Brand
During this special WOMMA Wine Wednesday event, learn from experts at the front lines as they discuss how fashion brands are re-imagining their word of mouth strategies as the industry moves from a place of exclusivity into an environment that’s fueled and inspired by open culture and the collaboration between brands and consumers.

Speakers:
David Goldberg, President, StyleCaster
Lauren Indvik, Associate Editor, Mashable
Mae Karwowski, Social Media Manager, Gilt City
Yuli Ziv, Founder & CEO, StyleCoalition
Moderator: Gabe Alonso, Community Manager, 360i & Style Editor at Guyism