WOMMA MERLOT MONDAY
Date: April 19
Time: 5:30PM - 7:30PM CST
Host: Council of Public Relations Firms
Hot Topic: Utilizing Media to Create Talkable Brands
Location: Austin, TX
Register Here: http://bit.ly/networkingevents
Registration: $35 WOMMA or CPRF member/$50 nonmember
Registration is limited to the first 50 people.
Why wait for WOMMA Wine Wednesday when you can have Merlot on Monday?
Join WOMMA and the Council of Public Relations Firms (CPRF) for wine, networking, and education. With an emphasis on learning from industry experts, our event will provide insight into how media integrates to ensure your brand becomes talkable across all consumer touch points.
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. This same consumer is spending an hour a day engaging with others on social media websites like Twitter and Facebook. Offline and online, word of mouth is happening and the smartest brands are benefiting from these conversations by becoming more talkable.
Conversation Moderator:
John Moore
WOMMA’s WOM Evangelist
http://twitter.com/wommajohn
The Talkers:
Aaron DeLucia
Senior Vice President, Public Relations
Porter Novelli
http://twitter.com/aarond22
Jake McKee
Ant’s Eye View
Founder & Chief Ant Wrangler
http://twitter.com/jakemckee
You’ll walk away from this event more confident in your knowledge of:
• What it means to become a Takable Brand
• How to integrate word of mouth and social media programming into the overall marketing mix
• Which company department owns word of mouth and social media
• What it takes to unify various media channels to work together to create a talkable brand
• The impact of company culture on word of mouth and social media marketing activities
WOMMA WINE WEDNESDAY
