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  • March 24: Augmented Reality: What it is and What it Means for Brands and Marketers


    kbuzzwebinarWOMMA WEBINAR
    Date: Wednesday, March 24, 2010
    Time: 11:00 AM - 12:00 PM CST
    Who: For Everyone
    Register Here: http://bit.ly/Mar24Webinar

    In its simplest definition, Augmented Reality is the merging of elements from the physical and virtual worlds, creating a mixed reality. As a relatively new trend in marketing, many companies are hoping to learn how to move beyond gimmicks to truly connect with consumers through use of Augmented Reality. Whether it is receiving location-based information via your smartphone or virtually trying on clothes, the marketing and WOM possibilities of Augmented Reality are worthy of exploring. Join John Havens in a discussion of the possibilities of Augmented Reality and the relevant platform it provides to better interact with consumers.

    Key Takeaways:
    -Where Augmented Reality is being used today and how
    -How advertisers are using marker based image recognition to drive brand experience
    -How Augment Reality enhances the brand experience
    -How virtual objects connect with the real world content
    -The implications of Augmented Reality and how it will affect the future of marketing and advertising

    Who should attend this webinar:
    -Marketers involved in social media
    -Marketers looking to expand their traditional media reach
    -Brands with print advertising budgets
    -Marketers specializing in POS displays
    -Advertisers with offline campaigns
    -Marketers looking to connect real world content with virtual information

    Speaker Bio:
    John Havens is VP of Social Media at Porter Novelli and author of the book, “Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand.” Prior to Porter Novelli, John was VP of Business Development at BlogTalkRadio and a Lead Organizer at PodCamp NYC. He is also the co-founder of the Outernet Guidelines Initiative, a program created to help understand the nature of emerging technologies and culture. On Twitter: @johnchavens

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  • March 25: Social-Driven Business Transformation: Developing a Foundation of Internal Processes, Applications


    kbuzzwebinarBRANDS COUNCIL WEBINAR
    Date: Thursday, March 25, 2010
    Time: 2:00 PM - 3:00 PM CST
    Who: For Brand & Nonprofit Members
    Register Here: https://www2.gotomeeting.com/register/462204914

    Pauline Ores, from IBM will share how IBM is developing a foundational program focused on people (developing internal communities, improving marketing skills and training) and data/applications (enterprise social media research) as the foundation for community-led cross-enterprise execution program.

    Pauline will provide an overview of:
    • Unique B2B and WW enterprise challenges
    • Creating a WW social marketing community via annual summits and monthly dialogs
    • Developing a foundation via a social media research program, from evaluating vendors, developing a federated funding model and community mangement approach

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  • March 31: The News Engine That Powers All of Your Social Media


    kbuzzwebinarWOMMA WEBINAR
    Date: Wednesday, March 31, 2010
    Time: 11:00 AM - 12:00 PM CST
    Who: For Everyone
    Register Here: http://bit.ly/Mar31Webinar

    In this webinar, Waggener Edstrom’s Editor in Chief, David Patton, will discuss the how and why of the social media newsroom, with a look at a new approach Microsoft has taken to delivering news stories and powering social conversations.

    If you haven’t yet converted your online pressroom into a social media newsroom, you’re missing a tremendous opportunity. Why? Because your influencer audience is more than just press. Because search gives brands the opportunity to tell your story directly. Because influence on the social Web is multi-directional, not one-way. And because conversations are happening across multiple channels and the newsroom is the ideal hub and aggregator.

    But a social media newsroom is more than a destination. Most fundamentally, it is the content that fills the pipes. Which in turn requires processes for streamlining content creation, approvals and distribution.

    Speaker Bio: David Patton is Vice President, Editor in Chief within the WE Studio D™ digital strategies group at Waggener Edstrom Worldwide. David leads a team of writers and editors and counsels clients on developing editorial strategies for building brands with content that is discoverable and relevant. Prior to joining Waggener Edstrom Worldwide, David was senior editor of WSJ.com, where he worked to make WSJ.com content discoverable through outreach to the blogger community and use of RSS feeds, search engine optimization and social media tools. With  over 15 years of expertise in journalistic storytelling, David has a deep understanding of how stories travel and resonate within digital and print media. David has spent most of his careers in electronic journalism and earned a bachelor of arts in journalism and political science in 1992 from Rutgers, the State University of New Jersey.

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  • April 20: WOMMA & ARF Present: A Crash Course in Listening


    kbuzzwebinarWOMMA WEBINAR
    Date: Tuesday, April 20, 2010
    Time: 11:00 AM - 12:00 PM CST
    Cost: Free for Everyone!
    Register Here: https://www2.gotomeeting.com/register/308187491

    Presenter: Steve Rappaport, ARF Knowledge Solutions Director
    Moderator: John Moore, WOMMA’s WOM Enthusiast

    Listening is Marketing’s Biggest Opportunity
    The single biggest opportunity in the history of consumer marketer lays dormant for most brands — LISTENING!  Smart brands are listening to the unfiltered conversations customers are having online and offline about products and services. The smartest brands are responding to these naturally occurring conversations for a variety of purposes, including finding new customers, creating new products, and improving customer service. Learn as the Advertising Retail Research Federation and WOMMA share case studies and best practice advice on how brand can best to listen, learn, and respond to customer conversations about products and services.

    A Crash Course in Listening
    The ARF Listening Playbook is being hailed as “essential reading for listening novices as well as experts.” Author Steve Rappaport will take us through the four questions marketers and advertisers are asking about this emerging discipline: what is listening, how do brands use it, how is it done, and where is it going?” Based on over 35 case studies, we will learn from the facts, not the hype.

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