Hosting a WOMMA Wednesday Webinar is a huge member benefit. Advancing the discipline of word of mouth and social media marketing is one WOMMA’s core competencies.

Promoting our members and the work they do helps advance the credibility of WOM, and helps WOMMA. WOMMA Webinars are your chance to step up, speak up, and get noticed for your WOM expertise!
Fill out the form here
(we respectfully request 6-8 weeks notice, so we can accurately promote it!)
and we’ll:
1) get you on the schedule and
2) deliver you the audience.

Let’s get started!
Any questions?
Email us at Events@WOMMA.org.

Webinar Description:
Authentic stories are key to earning the trust of today’s audiences. Today’s WOM marketers need to tell and promote stories that capture imagination, appeal to emotion and allow people to draw their own conclusions in order to cut through the noise of the digital media landscape. Successful stories build communities by identifying and reaffirming the values shared by its member, placing the consumer at the heart of its narrative.

Crowdsourcing video offers a new approach for telling your brand’s story. A practice that’s proven effective for generating high-quality advertising content, crowdsourcing can also be used to discover the inspirational storytellers in your brand’s community and the authentic stories that define your brand’s experience. In this webinar, we’ll profile three case studies.

Speaker:
Wil Merritt, CEO, Zooppa
Michael Burlin, Marketing Manager, Zooppa

Register for this Webinar now

The Millennial generation (16-34 y.o) has been analyzed and scrutinized, but rarely has it been thought of as more than a homogenous group of highly connected, digitally savvy youth. While true, the nuanced differences between the members of this generation deserve the attention of all brand marketers. Why? It’s in the awareness and respect for those distinctions that the true engagement occurs. This presentation will explore those distinctions. Barkley, in partnership with Boston Consulting Group and SMG, surveyed over 4,000 American Millennials and 1,000 non-Millennials to uncover the truth about this elusive consumer. How do Millennials interact with brands? Where do they eat and shop? How are they making buying decisions, and what factors influence their opinions and choices? From the research findings (more than four million data points!), Barkley uncovered distinctions between Millennials and non-Millennials that aren’t explained simply by their differences in life stage. Topics studied include: behaviors and attitudes about food and restaurants, shopping habits, social customs, media usage and travel choices. Also, the presenter will discuss how Millennials feel about nonprofits and corporations that partner with them, volunteer efforts and the state of the world in general.

Takeaways:

1. The audience will learn that the Millennials are multi-faceted, yet still share common features unique to their generation. The six segments of Millennials, as defined by our research, will be described.

2. Audience members will find out what the Millennial generation thinks of cause marketing and businesses that support causes, and how their volunteer efforts differ from older generations.

3. The presentation will explain the term, “Participation economy,” and why all brand marketers must break out of the old marketing mindset and instead think in terms of engagement and co-creation.

Register for this Webinar now