Hosting a WOMMA Wednesday Webinar is a huge member benefit. Advancing the discipline of word of mouth and social media marketing is one WOMMA’s core competencies.

Promoting our members and the work they do helps advance the credibility of WOM, and helps WOMMA. WOMMA Webinars are your chance to step up, speak up, and get noticed for your WOM expertise!
Fill out the form here
(we respectfully request 6-8 weeks notice, so we can accurately promote it!)
and we’ll:
1) get you on the schedule and
2) deliver you the audience.

Let’s get started!
Any questions?
Email us at Events@WOMMA.org.

Webinar Description:
Most Refer-a-Friend efforts focus on making it easy for customers to share and refer, but neglect what’s “behind the scenes” – such as tracking member activity, referral patterns, impressions, and tying purchase behavior back to the customer who drove it. In this webinar, we’ll walk through the importance of paying attention to the depth of information available in a robust recommendation program. Plus, you’ll hear how T-Mobile USA has engaged customers through social and verbal referral marketing as an approach to meet aggressive new-subscriber targets in the midst of business uncertainty.

Speakers:
Alexandra Best, VP Marketing, RewardStream

Haakon Johansen, T-Mobile

Register for this Webinar now

Webinar Description:
Increasingly, there’s a focus on whether social media investments can drive sales. We’ll review what we found in a recent tracking study of 400 restaurant consumers:
- Was there a direct link?
- What types of exposure were linked to sales changes?
- Where the sales change impacts significant?
- What types of social or integrated exposure helped change attitudes or sentiment?
- How can other brands study this for their industries?

Key Takeaways:
1. Communicate the relationship between social media and sales
2. Understand the types of social content exposure that can impact sales
3. Understand the types of social content exposure that can impact attitudes or sentiment
4. Plan projects to quantify the sales/exposure relationships specific to your brand category
5. Begin moving towards allocating media spend around actual sales impact vs. reach

Speaker:
Irfan Kamal, Senior Vice President, Digital/Social, Ogilvy

Walter Carl, Founder and Chief Research Officer, ChatThreads

Register for this Webinar now