Webinar Description:
Most Refer-a-Friend efforts focus on making it easy for customers to share and refer, but neglect what’s “behind the scenes” – such as tracking member activity, referral patterns, impressions, and tying purchase behavior back to the customer who drove it. In this webinar, we’ll walk through the importance of paying attention to the depth of information available in a robust recommendation program. Plus, you’ll hear how T-Mobile USA has engaged customers through social and verbal referral marketing as an approach to meet aggressive new-subscriber targets in the midst of business uncertainty.
Speakers:
Alexandra Best, VP Marketing, RewardStream
Haakon Johansen, T-Mobile
