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Speaker Guidelines & Application for WOMMA Summit 2009
(Closed August 31, 2009)
The Word of Mouth Marketing Association invites the best of the best in WOMM to submit their most innovative and creative case study for what has become the industry’s official Word of Mouth Marketing Conference: the WOMMA Summit 2009 taking place at the Paris Hotel in Las Vegas Nov. 18-20, 2009.
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Panels (limited to 4 people total, including a Moderator): industry experts share insights and experiences with a quality audience. The multi-faceted character of the group conversation provides depth and diversity to of viewpoints for those in attendance, and Q&A is commonly exciting.
Individual Presentations: Focused educational talks where speakers engage with attendees, providing a unique viewpoint and set of experiences. Audiences leave with an understanding of the individual presenter’s insights and methodologies.
Important things you need to know before submitting your proposal...
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Case study presentations at the Summit must:
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Include brand presence. (Agencies and vendors submitting a case study must bring their brand partner along to present on their Summit panel. A full 50% of the case study must be presented by the brand from its perspective.) |
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Include results presented in a story format -- not traditional PowerPoints |
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Include two to three "key lessons learned" |
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Case study presentations should also answer the question: What are the next steps now that the results are in? |
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Accepted case study presentations must be current and have taken place between November 15, 2008 – August 14, 2009 |
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This is an Educational Conference, not a product or service “pitch” opportunity, and accordingly all presentations must be prepared with non-biased educational content. Your speaking proposal should be developed assuming that you will be teaching a 45 minute class, and it will require significant preparation. Off-the-cuff talks and “winging it” will not be permitted, as conference attendees are coming for educational benefit rather than simple entertainment.
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WOMMA receives many speaking proposals, and a fraction are selected. Please be specific and concise when describing your educational topic coverage and what attendees will gain from your presentation. This will improve your chances of being selected to present. We suggest that you focus on your specialty within the WOM industry, as it will be much easier for you to deliver a high quality experience for your audience. |
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Advertisements and sales pitches in conference sessions are strictly prohibited. Your presentation must focus on educating within your topic and contain absolutely NO PITCHING. Your logo or website address may be on your slides and you may have contact information on your final slide. Even subtle sales pitches will result in the session being immediately halted. This is not something you want your session attendees blogging, podcasting, tweeting or talking about; don’t do it.
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You will be required to provide in advance digital copy of any a/v presentation (including but not limited to PowerPoint presentations, video clips, audio clips, podcasts, etc.). Details for submission will be provided to you by WOMMA.
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Speakers selected to present at the conference were done based on their knowledge, research, skills, and innovation. If you are unable to speak at the conference you must notify WOMMA immediately. A representative will not be allowed to replace you unless approved by WOMMA.
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Submission to call for speakers does not qualify you for consideration of the WOMMY Awards. To submit an entry for the WOMMY Awards go to http://womma.org/_Enter |
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All presenters are required to register for WOMMA Summit, if you brand partner is also presenting they will also be required to register at the discounted speaker rate.
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Case study proposals will be reviewed by the WOMMA Education Council and accepted case study presenters will be contacted after Monday, Aug. 31, 2009. Applicants will only be contacted if their case study is accepted or if the Council has any questions pertaining to their submission.
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Selected presenters and their case studies will not be announced or promoted until WOMMA has received registration and payment from the speakers. Selected speakers who have not registered and submitted payment by September 14, 2009, will lose their speaking slot.
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Case Study submissions will become property of WOMMA and will be used in the Case Study Library.
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Note: You may submit a proposal after the deadline has passed if you'd like to be considered for a last-minute opening that may occur for this conference (or as an early submission for the next event). Feel free to submit a proposal and it will be reviewed. We will respond if there is a spot for available for you.
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(Closed August 31, 2009)
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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