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• September 15: Me and My Web Shadow: How to Manage Your Online Reputation
  

  
  

  

  WOMMA Webinar
  Free for Members | $30 for Nonmembers
  Wednesday, September 15, 2010
  11:00 AM - 12:00 PM (CT)
  Register Here: http://sep15webinar.eventbrite.com/

  What happens when someone puts your name into Google? Or Facebook? If you don’t know, it’s time you found out, and discovered your Web shadow. Your Web shadow is the mark you make on the Web, the trace of you that people can see there. It is the sum of your online presence.

  Social networking on the Web has vastly increased the amount of information available for nearly anyone to see — from your favorite movies to what others are saying about your company.

  In this webinar, Antony Mayfield will take you through the history of the social media revolution, how social media has plays into our relationships, and how it has changed the way we organize ourselves. Other webinar highlights will include:

  Understanding how what’s said about you on the Web can affect your business:

  • Developing a personal plan for managing your online reputation in social networks and beyond
  • Creating new career and business opportunities by taking part in social networks and other online communities
  • Protecting yourself against identity theft, account hijacking, and cyber-bullying

  Featured Speaker:
  Antony Mayfield
  Senior Vice President of Social Media, iCrossing

  Antony Mayfield is Senior Vice President of Social Media at iCrossing, a global digital marketing agency. He provides leadership for the company’s services and innovation efforts related to the social web. Joining in 2006, he founded its content and social media teams, working with clients such as Coca-Cola, Toyota and Marks and Spencer. Antony blogs regularly about the web, media and brands on the iCrossing’s blog Connect and his personal blog Open (Minds, Finds, Conversations) (http://antonymayfield.com). He is also the author of the best-selling Me and My Web Shadow: How to Manage Your Reputation Online and has written three widely acclaimed e-books about media, marketing and the web.

  
   

• September 22: Turning Facebook Fans into Brand Advocates
  

  
  

  

  WOMMA Webinar
  Free for Members | $30 for Nonmembers
  Wednesday, September 22, 2010
  11:00 AM - 12:00 PM (CT)
  Register Here: http://sep22webinar.eventbrite.com/

  Millions of Facebook members are “liking” brands or products via Facebook’s ubiquitous “I Like” widget. But as Forrester pointed out recently, Facebook fans have no intrinsic business value unless companies do something with them.

  In this informative webinar, you’ll learn how to turn Facebook fans and other engaged consumers on Twitter and elsewhere into raging Brand Advocates who will spread positive Word of Mouth and drive qualified leads and sales.
  
  Key Takeaways:
  • What’s a Brand Advocate, and how do Brand Advocates differ from Facebook fans and followers? ”
  • What’s a Brand Advocate worth?
  • How can you identify your Brand Advocates and energize them to become a Virtual Salesforce for your brand?
  • How can you measure the results and ROI of advocacy?
  
  The webinar will feature real-world case studies of companies that are getting 10% conversion rates and more by turning Facebook Fans into Brand Advocates.
  
  Free Whitepaper:
  All webinar attendees will get a copy of a free whitepaper: “Five Ways to Turn Your Facebook Fans into Brand Advocates.”

  Presenters: Rob Fuggetta, Founder/CEO, Zuberance
  Rob Fuggetta is the world’s foremost authority on brand advocacy. Rob has over 20 years of experience in Word of Mouth marketing and brand advocacy. Rob is the founder and CEO of Zuberance, the leading social media marketing platform company focused on Brand Advocates (and a proud WOMMA member!) As CEO/founder, Rob is the company’s visionary and advocacy thought leader. Prior to founding Zuberance, Rob was a senior marketing consultant for Apple Computer and also served as CMO for Genuity, where he created the award-winning Black Rocket brand.

  
   

• September 29: Influence-ing Ideation
  

  
  

  

  WOMMA Webinar
  Free for Members | $30 for Nonmembers
  Wednesday, September 29, 2010
  11:00 AM - 12:00 PM (CT)
  Register Here: http://sep29webinar.eventbrite.com/

  In the world of business, word of mouth is the pinnacle of success – individuals spreading the word about your product or service without incentive or reward – what most of us aim to achieve, right?

  Now let’s take it one step further. As your most involved, engaged and connected who better to go to for product development and enhancement ideas? Who better to ensure that your limited investment will hit the mark and provide the needed returns? Some might say it’s a hole in one; a slam dunk.

  A handful of companies have come to this same realization and have begun the evolution – from simply harnessing influencers to promote their business to leveraging these highly valuable individuals to help drive their business – one innovation at a time.

  While the benefits seem obvious the pitfalls may not.

  Join us as we share the possibilities of engaging this highly involved group to participate in the product development cycle – from simply providing feedback in an ad hoc way to formalizing a community and facilitating ongoing dialogue . Reviewing each stage of the product development cycle, we will show how influencers can be instrumental to your success. But a well crafted strategy needs to consider all aspects so we will also take the time to review the pitfalls of involving influencers in the process – what do you need to consider and plan for?

  Key Takeaways:
  1.     Understand why influencers lend themselves so well to the product development process
  2.     Learn how influencers can be leveraged within the product development cycle
  3.     Glimpse how leading companies are pioneering this new approach in word-of-mouth
  4.     Discover the pitfalls that every marketer should be aware of as they venture into this new world of influencer innovation
  
  Featured Speaker:
  Gillian MacPherson
  Sr. Director, New Product Development,
  Word-of-mouth Specialist

  Gillian is the driving force behind a new influencer marketing program from ICOM, the North American leader in data driven marketing solutions that engage consumers and build loyalty. This innovative program leverages the power of influential consumers, enabling brands to engage and nurture their natural brand ambassadors and execute large scale programs that transcend traditional word-of-mouth campaigns. Gillian joined ICOM in 2000 as a Senior Business Manager.

  
   

• September 30: PETCO Case Study: Ratings & Reviews
  

  
  

  

  Brands Council Webinar
  Free for Brands & Nonprofits
  Thursday, September 30, 2010
  2:00 PM - 3:00 PM CDT
  
  Register Here: https://www2.gotomeeting.com/register/129329219

  This webinar is for brand members of WOMMA only or brand clients of our agency members. Find out how to invite your clients by emailing Tarah@WOMMA.org.

  
   

• October 7: Talkable Brands Exchange
  

  
  

  Dates: October 7, 2010
  Location: NYC
  Register Here: http://wommabrandexchange.eventbrite.com/

  Please join Google, Cisco and Wikimedia on Thursday, October 7, as we discuss issues that even the savviest of brands face today — hosted by WOMMA’s Brands Council. The Brands Council is a learning community where marketers from Brands and Non-Profits share best practice advice on how to use Word of Mouth and Social Media marketing more effectively.

  The event will be moderated by Paul Rand, WOMMA President, Founder & CEO, Zocalo Group, and Gary Spangler, WOMMA Brands Council Chair, eMarketing, DuPont.

  Presentations By:
  

  • Karen Wickre, Senior Manager Global Communications & Public Affairs at Google discussing issues with corporate blogging – common mistakes, managing, creating good content and how to engage consumers
  • Kelly Graham, Senior Manager, Global Social Media Marketing, Cisco sharing how Cisco built and developed their social media team and strategy.
  • Heather Hippsley, Assistant Director of the FTC Bureau of Consumer Protection, Division of Enforcement participating in a Legal Rapid Fire panel discussion on marketing to children, corporate blogging and the FTC
  • Jay Walsh, Head of Communications at Wikimedia explaining how a company’s information comes to exist on Wikipedia and how social media has changed the way people and companies communicate

  Reasons to Attend:

  • Understand who owns WOM and social media within your organization
  • Learn how to best create, manage and effectively use corporate blogging as a useful and engaging communication tool
  • Discuss current legal issues around WOM and social media marketing
  • You will be amongst fellow brands facing similar issues
  • You have never held a conversation about your consumers’ conversations

  
   

• October 28: IBM ROI Webinar
  

  
  

  

  Brands Council Webinar
  Free for Brands & Nonprofits
  Thursday, October 28, 2010
  2:00 PM - 3:00 PM CDT
  
  Register Here: https://www2.gotomeeting.com/register/943813347

  This webinar is for brand members of WOMMA only or brand clients of our agency members. Find out how to invite your clients by emailing Tarah@WOMMA.org.

  
   

• November 17-19, 2010: WOMMA Summit
  

  
  

  WOMMA CONFERENCE
  Dates: November 17-19, 2010
  Location: Paris Hotel, Las Vegas
  Register Here: http://summit10.eventbrite.com
  

  • The Call for Case Studies is Now Open!
  • Click HERE for WOMMA Summit ‘09 Talkable Tweets
  • Click HERE to see our WOMMA Summit ‘09 photo gallery
  • WOMMY Awards: Celebrating the very best ideas in word of mouth marketing.

  The Word of Mouth Marketing Association’s annual Summit 2010 is the only word of mouth marketing conference where research and measurement integrate with online social media and offline conversations.

  Social media is critical in building brands today – and social media conferences are a dime a dozen. But the smartest marketers are going well beyond social media for social media sake. They’re utilizing WOM – social media both online and offline – to truly help their brands engage with their consumers/customers to truly become talkable.

  Join this prestigious gathering of the industry’s leaders who define solutions and drive business forward through innovative thought leadership and industry excellence as they discuss current challenges, best practices and breakthroughs in WOM.

  Sponsorship & Exhibit Opportunities

  Interested in showcasing your new product or enhancing your brand with a highly targeted group of Word of Mouth and Social Media Marketers? Sponsorship and exhibit packages are available for WOMMA Summit. For more information, contact Kelly Hartweg at 312.853.4400 x208 or Kelly@WOMMA.org.

  Click here to download the 2010 WOMMA Summit Sponsorship Brochure.