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• WOMMA Merlot Monday
  

  
  

  Monday, January 30, 2012
  5:30 PM - 7:30 PM CST

  Host: Ogilvy Public Relations Worldwide
  Cost: Free!

  Kick off the new year at WOMMA’s first event of 2012, Merlot Monday, hosted by Ogilvy PR. Join us in welcoming David Witt, Director of Global Digital Marketing and Brand Public Relations at The Hershey Company, as WOMMA’s new Chairman of the Board and Suzanne Fanning as President. You’ll also hear from Tom O’Brien of NM Incite about the latest word of mouth marketing trends and what to watch for in 2012.

  Don’t miss this evening of wine, networking and WOMM!

  Location
  Ogilvy Public Relations Worldwide
  350 W. Mart Center Drive
  11th Floor
  Chicago, IL 60654

  
  

  Register for this event

  
   

• WOMMA Wine Wednesdays
  

  
  

  “90% of word of mouth occurs offline”
  Source: Keller Fay Group

  WOMMA is looking for hosts to take the conversation offline in 2011. WOMMA Wine Wednesday is designed to bring WOM and Social Media enthusiasts together to meet, drink, and learn.

  WOMMA members have the exclusive opportunity to host a networking event in their city. You get to show off your cool digs, promote your company, and meet your fellow WOM enthusiasts.

  WOMMA is looking for hosts in every area of the country — the only stipulation is it’s held on a Wednesday. We encourage hosts to invite business associates, members and non-members. WOMMA will get the word out, we just need you to play host.

  As the host, you will be responsible for:
  - Securing a venue
  - Coordinate registration on site
  - Secure food & beverage… Wine, of course
  - Promote your Wine Wednesday – blog, social channels, website, etc.
  - Provide suggestions on “hot topic” and speakers

  WOMMA will:
  - Process registration
  - Market and promote the event – website, social channels, WOMMA Word
  - Secure education “hot topics” and speakers
  - Provide host with WOMMA promotional items as necessary

  Hot Topic:
  The industry is moving so rapidly that people are always looking for the answers. We suggest at least a 20 minutes of discussion during the event. It can be a single presenter or panel.

  Cost to attend:
  Free

  Have additional questions:
  Go to our FAQs at http://womma.org/welcome/social/. You can also sign up to host your own WOMMA Wine Wednesday.

  Still have questions?
  Call Adriana S. Legreid at 312-853-4400 ext. 212 or email at Adriana@WOMMA.org to learn more and secure your date!
  
  

  Register for this event

  
   

• WOMMA Webinars
  

  
  

  Hosting a WOMMA Wednesday Webinar is a huge member benefit. Advancing the discipline of word of mouth and social media marketing is one WOMMA’s core competencies.

  Promoting our members and the work they do helps advance the credibility of WOM, and helps WOMMA. WOMMA Webinars are your chance to step up, speak up, and get noticed for your WOM expertise!
  Fill out the form here
  (we respectfully request 6-8 weeks notice, so we can accurately promote it!)
  and we’ll:
  1) get you on the schedule and
  2) deliver you the audience.

  Let’s get started!
  Any questions?
  Email us at Events@WOMMA.org.

  
   

• Webinar Title: Harnessing the Power of Social Referrals to Drive ROI Content Level: All Levels - February 8, 2012 @ 11 AM CST
  

  
  

  

  Webinar Description:
  Word of mouth has always been a high-value marketing channel for brands; however, there hasn’t been an easy way to automate and measure this traditionally offline process. With the increasing volume of consumer online sharing and conversations, brands have a new opportunity to identify their highly engaged, loyal customer advocates and turn them into “social marketers” who will refer your product or service to their friends. By harnessing the power of social referrals, brands can increase new customer acquisition, drive traffic, improve SERP and increase sales.

  J. Hilburn, the leader in custom-tailored menswear, had traditionally relied on referrals from its personal stylists for new customer acquisitions. Realizing its customer base was already referring new customers, J. Hilburn was looking for a way to tap into its customer base and track, manage, and amplify word-of-mouth (WOM) recommendations. By partnering with Extole, J. Hilburn was able to reward its advocates, increase its social presence, and gain insight into its customers’ social behaviors.

  Please join Neal Patel, VP Technology for J. Hilburn, and Nichole Goodyear, Strategic Advisor for Extole, to learn why you can’t afford to ignore your customer advocates and how J. Hilburn was able to drive more than 600 new transactions and $250,000 in sales in just 45 days via the power of social referrals.

  Key Takeaways:
  1. Learn how to harness the power of your customers and turn them into “social marketers” for your brand
  2. Learn how to encourage the creation and sharing of consumer-generated content around your brand
  3. Learn how to implement social programs that produce social signals across the web and improve SERP
  4. Learn how you can achieve measurable results from social referral programs

  Speakers:
  Nichole Goodyear, Strategic Advisor, Extole

  Neal Patel, VP Technology, J. Hilburn

  Register for this Webinar now

  
   

• Tapping into Online and Offline Word of Mouth to Fuel Growth in Times of Business as (un)Usual - February 14, 2012 @ 1pm CST
  

  
  

  

  Webinar Description:
  Most Refer-a-Friend efforts focus on making it easy for customers to share and refer, but neglect what’s “behind the scenes” – such as tracking member activity, referral patterns, impressions, and tying purchase behavior back to the customer who drove it. In this webinar, we’ll walk through the importance of paying attention to the depth of information available in a robust recommendation program. Plus, you’ll hear how T-Mobile USA has engaged customers through social and verbal referral marketing as an approach to meet aggressive new-subscriber targets in the midst of business uncertainty.

  Speakers:
  Alexandra Best, VP Marketing, RewardStream

  Haakon Johansen, T-Mobile

  Register for this Webinar now

  
   

• Social Media Sales Impact Quantified - February 22, 2012 @ 11am CST
  

  
  

  

  Webinar Description:
  Increasingly, there’s a focus on whether social media investments can drive sales. We’ll review what we found in a recent tracking study of 400 restaurant consumers:
  - Was there a direct link?
  - What types of exposure were linked to sales changes?
  - Where the sales change impacts significant?
  - What types of social or integrated exposure helped change attitudes or sentiment?
  - How can other brands study this for their industries?

  Key Takeaways:
  1. Communicate the relationship between social media and sales
  2. Understand the types of social content exposure that can impact sales
  3. Understand the types of social content exposure that can impact attitudes or sentiment
  4. Plan projects to quantify the sales/exposure relationships specific to your brand category
  5. Begin moving towards allocating media spend around actual sales impact vs. reach

  Speaker:
  Irfan Kamal, Senior Vice President, Digital/Social, Ogilvy

  Walter Carl, Founder and Chief Research Officer, ChatThreads

  Register for this Webinar now