Date: Wednesday, February 17, 2010
Time: 11:00 AM - 12:00 PM CST
Cost: Free for WOMMA Members | $30 Nonmembers
Register Here: http://bit.ly/crowdsourcing-womma
Coca-Cola, Google, Nike, Frito-Lay, Wal-Mart, Hershey’s - the biggest brands in the world use crowdsourcing as a part of their marketing mix. Considering the constant creation new of branded communities, social networks and online video portals every day, it’s no surprise that marketers need cost-effective ways to combat overabundant advertising inventory & limited consumer engagement time.
Join Zooppa, the world’s largest source of user-gen ads, for a webinar on the benefits & best practices of crowdsourcing for marketers. Wil Merritt and Arik Abel of Zooppa will discuss how forward-thinking brands and agencies generate cost-effective content, turn brand engagement into awareness, and develop insights from consumer creativity.
Key Takeaways:
- Five benefits of crowdsourcing user-gen advertising
- Case studies of successful user-generated advertising programs
- An analysis of the ROI of crowdsourcing advertising, engagement & insights
- Examples of how marketers are executing a crowdsourcing campaign
- Key insights for creating a successful crowdsourced user-generated ad campaign
Featured Speakers: Wil Merritt, CEO
Prior to joining Zooppa, Wil served four years as a Senior Vice President for the Corbis Corp., Bill Gates’ wholly owned private digital media company. Wil also spent eighteen years with Time Warner in posts around the globe including President for Europe/Middle East/Africa for the Time & Fortune Publishing Division.
