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  • March 10: How to Better Integrate Your Facebook Fan Page for CRM, Customer Service & More


    kbuzzwebinarWOMMA WEBINAR
    Date: Wednesday, March 10, 2010
    Time: 11:00 AM - 12:00 PM CST
    Who: For Everyone
    Register Here: http://bit.ly/Mar10WOMMA

    Facebook Fan Pages are all the rage-but the question remains: How can you use Facebook Fan Pages to form deeper connections with your customers and grow your business. In this webinar, we’ll be looking at how the best companies use their Facebook Pages for customer service, marketing, focus groups, and customer relations. You’ll learn how you can use the latest and greatest tools to enhance the functionality of your fan page, and to make it an essential part of your marketing strategy.

    Key Takeaways - You will learn how to:
    * optimize your FB fan page
    * use ads to grow your fan base
    * manage the stream-the single most important element of FB pages

    Speaker Bios:
    Carrie Kerpen is known as the Queen Bee at theKbuzz, a strategic word of mouth and social media marketing firm. Prior to building theKbuzz, Carrie’s background was in traditional media as the top selling account executive in the country for Radio Disney and as a station manager of Cox Radio’s WBLI on Long Island. She has spoken at various events, including the National MS Society Fall Leadership Conference, and moderates the WOM-COMM social media certificate course offered by WOMMA. She is a chapter leader of Women on The Fast Track, and is committed to helping women entrepreneurs achieve their dreams of work life balance. She is the proud mom of two little bees, Charlotte and Kate Kerpen.

    Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. He and his work have been featured on CNBC, ABC World News, CBS, The New York Times, and countless blogs. In 2009, Dave spoke at the SEMA Conference, PSDA Conference, and WOMMA Summit. Dave now manages the presence of over 150 brands on Facebook, and other social media sites. Dave is proud of theKbuzz’s 2008 WOMMIE Award from WOMMA for excellence in Word of Mouth Marketing, but prouder of his two little girls at home– Charlotte and Kate.

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  • March 17: Wine Wednesday - San Fran


    kbuzzwebinarWOMMA WINE WEDNESDAY
    Date: March 17
    Time: 5PM - 7PM PST
    Host:     Visible Technologies/G2 Direct & Digital
    Hot Topic: Online Communities
    Location: G2 Direct & Digital
    303 Second Street, 3rd Floor, North Tower
    San Francisco, CA 94107
    (415) 403-8023
    Register Here: http://bit.ly/networkingevents

    Registration is free, but limited to the first 75 people.

    Social media engagement presents a new frontier for brands and agencies by adding value in measurable ways, whether by cutting customer service costs and influencing purchase intent, or by capturing valuable feedback on products and brand perceptions among key influencers. Come learn how companies (and individuals) can find value via social engagement.

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  • March 18: Listening 2.0: Social CRM and the Future of Social Listening


    kbuzzwebinarWOMMA WEBINAR
    Date: Thursday, March 18, 2010
    Time: 11:00 AM - 12:00 PM CST
    Who: For Everyone
    Register Here: http://bit.ly/Mar18Webinar

    The Internet has added new ways for companies to listen, augmenting surveys, focus groups, and other traditional market research. As a result, Listening has become the foundation of all social media success. This vast, unstructured, unprompted online conversation is a powerfully rich source of meaningful insights, intelligence, and information that can infuse across the entire organization for sustainable competitive advantage. This webinar will focus on the next generation of Listening (or Listening 2.0) and the critical layer of human interaction required to obtain deeper insights and actionable analysis.

    You will learn:
    • How Web listening is changing, and how your company can take advantage of it now
    • How brands are using social CRM to drive insights and strategy across the business
    • Tips on how to apply listening with your brand today to drive business results
    • The value of listening across the enterprise for maintaining a sustainable competitive advantage
    • How to create tracking funnels to measure the impact of social listening across the organization

    Moderator
    • Rob Key, CEO, Converseon

    Panelists
    • Dr. Walter Carl, CEO Chatthreads,
    • Jeff Zabin: CEO, Gleanster
    • Amy Laine: Principal Client Research Analyst - Market Trends and New Opportunities Program Lead, IBM


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  • March 24: Augmented Reality: What it is and What it Means for Brands and Marketers


    kbuzzwebinarWOMMA WEBINAR
    Date: Wednesday, March 24, 2010
    Time: 11:00 AM - 12:00 PM CST
    Who: For Everyone
    Register Here: http://bit.ly/Mar24Webinar

    In its simplest definition, Augmented Reality is the merging of elements from the physical and virtual worlds, creating a mixed reality. As a relatively new trend in marketing, many companies are hoping to learn how to move beyond gimmicks to truly connect with consumers through use of Augmented Reality. Whether it is receiving location-based information via your smartphone or virtually trying on clothes, the marketing and WOM possibilities of Augmented Reality are worthy of exploring. Join John Havens in a discussion of the possibilities of Augmented Reality and the relevant platform it provides to better interact with consumers.

    Key Takeaways:
    -Where Augmented Reality is being used today and how
    -How advertisers are using marker based image recognition to drive brand experience
    -How Augment Reality enhances the brand experience
    -How virtual objects connect with the real world content
    -The implications of Augmented Reality and how it will affect the future of marketing and advertising

    Who should attend this webinar:
    -Marketers involved in social media
    -Marketers looking to expand their traditional media reach
    -Brands with print advertising budgets
    -Marketers specializing in POS displays
    -Advertisers with offline campaigns
    -Marketers looking to connect real world content with virtual information

    Speaker Bio:
    John Havens is VP of Social Media at Porter Novelli and author of the book, “Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand.” Prior to Porter Novelli, John was VP of Business Development at BlogTalkRadio and a Lead Organizer at PodCamp NYC. He is also the co-founder of the Outernet Guidelines Initiative, a program created to help understand the nature of emerging technologies and culture. On Twitter: @johnchavens

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  • March 24: Wine Wednesday - Boston


    kbuzzwebinarWOMMA WINE WEDNESDAY
    Date: March 24
    Time: 6PM - 8PM EST
    Host:     Visible Technologies & BzzAgent Inc.
    Hot Topic: Social Marketing Success
    Location: BzzAgent, Inc.
    500 Harrison Avenue, 3rd floor
    Boston, MA 02118
    Parking is available for $5.
    Register Here: http://bit.ly/networkingevents

    Registration is free, but limited to the first 100 people.

    When launching a social marketing campaign, how do you determine its success? Social metrics are still in their infancy but are proving to be valuable to nearly everyone who tracks them. From blog readership counts to user “clout”, implementing and interpreting social metrics will change the way you run online campaigns.

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  • March 24: Wine Wednesday - Grand Rapids


    kbuzzwebinarWOMMA WINE WEDNESDAY
    Date: March 24
    Time: 5PM - 7PM EST
    Host:     Amway & Steketee Greiner & Co.
    Hot Topic: FTC and Ethics
    Location: Bistro Bella Vita Restaurant
    44 Grandville Ave. SW
    Grand Rapids, MI 49503
    http://www.bistrobellavita.com
    (616) 222-4600
    Register Here: http://bit.ly/networkingevents

    Registration is free, but limited to the first 120 people.

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  • March 24: Wine Wednesday - NYC


    kbuzzwebinarWOMMA WINE WEDNESDAY
    Date: March 24
    Time: 6PM - 8PM EST
    Host:     Converseon
    Location: 53w 36th St. 8th Fl
    New York, NY 10018
    (212) 213-4297 x301
    Parking is available for $26.
     Register Here: http://bit.ly/networkingevents

    Registration is free, but limited to the first 60 people.

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  • March 31: The News Engine That Powers All of Your Social Media


    kbuzzwebinarWOMMA WEBINAR
    Date: Wednesday, March 31, 2010
    Time: 11:00 AM - 12:00 PM CST
    Who: For Everyone
    Register Here: http://bit.ly/Mar31Webinar

    In this webinar, Waggener Edstrom’s Editor in Chief, David Patton, will discuss the how and why of the social media newsroom, with a look at a new approach Microsoft has taken to delivering news stories and powering social conversations.

    If you haven’t yet converted your online pressroom into a social media newsroom, you’re missing a tremendous opportunity. Why? Because your influencer audience is more than just press. Because search gives brands the opportunity to tell your story directly. Because influence on the social Web is multi-directional, not one-way. And because conversations are happening across multiple channels and the newsroom is the ideal hub and aggregator.

    But a social media newsroom is more than a destination. Most fundamentally, it is the content that fills the pipes. Which in turn requires processes for streamlining content creation, approvals and distribution.

    Speaker Bio: David Patton is Vice President, Editor in Chief within the WE Studio D™ digital strategies group at Waggener Edstrom Worldwide. David leads a team of writers and editors and counsels clients on developing editorial strategies for building brands with content that is discoverable and relevant. Prior to joining Waggener Edstrom Worldwide, David was senior editor of WSJ.com, where he worked to make WSJ.com content discoverable through outreach to the blogger community and use of RSS feeds, search engine optimization and social media tools. With  over 15 years of expertise in journalistic storytelling, David has a deep understanding of how stories travel and resonate within digital and print media. David has spent most of his careers in electronic journalism and earned a bachelor of arts in journalism and political science in 1992 from Rutgers, the State University of New Jersey.

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  • April 19: Merlot Monday - Austin


    kbuzzwebinarWOMMA MERLOT MONDAY
    Date: April 19
    Time: 5:30PM - 7:30PM CST
    Host:     Council of Public Relations Firms
    Hot Topic: Utilizing Media to Create Talkable Brands
    Location: Austin, TX
    Register Here: http://bit.ly/networkingevents

    Registration: $35 WOMMA or CPRF member/$50 nonmember
    Registration is limited to the first 50 people.

    Why wait for WOMMA Wine Wednesday when you can have Merlot on Monday?
    Join WOMMA and the Council of Public Relations Firms (CPRF) for wine, networking, and education. With an emphasis on learning from industry experts, our event will provide insight into how media integrates to ensure your brand becomes talkable across all consumer touch points.

    The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. This same consumer is spending an hour a day engaging with others on social media websites like Twitter and Facebook. Offline and online, word of mouth is happening and the smartest brands are benefiting from these conversations by becoming more talkable.

    You’ll walk away from this event more confident in your knowledge of:
    • What it means to become a Takable Brand
    • How to integrate word of mouth and social media programming into the overall marketing mix
    • Which company department owns word of mouth and social media
    • What it takes to unify various media channels to work together to create a talkable brand
    • The impact of company culture on word of mouth and social media marketing activities

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  • April 20: WOMMA & ARF Present: A Crash Course in Listening


    kbuzzwebinarWOMMA WEBINAR
    Date: Tuesday, April 20, 2010
    Time: 11:00 AM - 12:00 PM CST
    Cost: Free for Everyone!
    Register Here: https://www2.gotomeeting.com/register/308187491

    Presenter: Steve Rappaport, ARF Knowledge Solutions Director
    Moderator: John Moore, WOMMA’s WOM Enthusiast

    Listening is Marketing’s Biggest Opportunity
    The single biggest opportunity in the history of consumer marketer lays dormant for most brands — LISTENING!  Smart brands are listening to the unfiltered conversations customers are having online and offline about products and services. The smartest brands are responding to these naturally occurring conversations for a variety of purposes, including finding new customers, creating new products, and improving customer service. Learn as the Advertising Retail Research Federation and WOMMA share case studies and best practice advice on how brand can best to listen, learn, and respond to customer conversations about products and services.

    A Crash Course in Listening
    The ARF Listening Playbook is being hailed as “essential reading for listening novices as well as experts.” Author Steve Rappaport will take us through the four questions marketers and advertisers are asking about this emerging discipline: what is listening, how do brands use it, how is it done, and where is it going?” Based on over 35 case studies, we will learn from the facts, not the hype.

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  • May 24-26, 2010: School of WOM


    kbuzzwebinarWOMMA CONFERENCE
    Dates: May 24-26, 2010
    Learn More Here: http://womma.org/schoolofwom/

    The Word of Mouth Marketing Association introduces the School of WOM, our Spring Conference to be held at the Swissotel in Chicago beginning May 24.

    At the School of WOM, we’re putting education first, and giving you a multitude of ways to cram in as much WOM learning as possible. School of WOM will provide you with the strategies and tactics to help you align your organization around providing the best customer service possible. If you’re just starting out, you’ll learn the best practices that help you get started. Either way, you’ll have been there at the beginning of an exciting new industry.

    The curriculum for this conference will focus on the power of how great customer service leads to customer recommendations resulting in driving sales, building brands, fostering community, sparking conversations, and influencing a company’s culture.

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  • November 17-19, 2010: WOMMA Summit


    kbuzzwebinarWOMMA CONFERENCE
    Dates:     November 17-19, 2010

    The Word of Mouth Marketing Association’s annual Summit 2010 is the only word of mouth marketing conference where research and measurement integrate with online social media and offline conversations.

    Social media is critical in building brands today – and social media conferences are a dime a dozen. But the smartest marketers are going well beyond social media for social media sake. They’re utilizing WOM – social media both online and offline – to truly help their brands engage with their consumers/customers to truly become talkable.

    Join this prestigious gathering of the industry’s leaders who define solutions and drive business forward through innovative thought leadership and industry excellence as they discuss current challenges, best practices and breakthroughs in WOM.

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