Today, at 2 p.m. ET, a group of leading WOM and Social Media thinkers will participate in the WOMMA Webinar Panel on Ethics and Disclosure. We’ll provide a summary of the comments soon after the event — and look for your feedback — but in the interim, please feel free to post any pre-event (or immediate after event) comments here.
Latest Updates: Living Ethics RSS
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Ethics & Disclosure: What is Adequate Disclosure?
Paul Rand
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Are “Hoax” Posts and Videos Ethical?
Paul Rand
As marketers, is it ethical to have fun and be “playful” with social media if our efforts are designed to be a “hoax”?
Current example making rounds is a video involving a menswear company.
Thoughts?
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Is it ethical to target WOM marketing to minors?
Paul Rand
One of the more controversial questions posed at the Living Ethics summit involved targeting minors with word of mouth marketing efforts.
The current WOMMA ethics code re minors is outlined below. Does this go far enough? Too far? Changes needed?
We manage relationships with minors responsibly
- We believe that working with minors in word of mouth marketing programs carries important ethical obligations, responsibility, and sensitivity.
- We stand against the inclusion of children under the age of 13 in any word of mouth marketing program.
- We comply with all applicable laws dealing with minors and marketing, including COPPA and regulations regarding age restrictions for particular products.
- We ensure that all of our campaigns comply with existing media-specific rules regarding children, such as day-part restrictions.