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WOMMA is the Industry Leader in
Ethical Word of Mouth Marketing
WOMMA believes that every participant in the word of mouth marketing industry has a vested interest in preserving the industry’s integrity.
WOMMA is the only leader that is committed to developing, educating, communicating, and promoting best practices in the ethical conduct of WOM marketing throughout the industry in an ongoing basis. WOMMA requires its members, and any company applying for membership, to be an example of exemplary ethical standards in word of mouth marketing.
When joining WOMMA, member companies agree to adhere to the WOMMA Ethics Code, which states six main principles:
1. WOMMA members believe consumer protection and respect are paramount
2. WOMMA members abide by The Honesty ROI: Relationship, Opinion, Identity
3. We respect the rules of the venue
4. WOMMA members manage relationships with minors responsibly
5. We promote honest, downstream communication
6. WOMMA members respect permission and protect privacy
In an effort to ensure our industry remains self-regulating, WOMMA has developed the Membership Ethics Advisory Panel (MEAP). The MEAP is responsible for reviewing prospective member companies who are found in the membership application process to have questionable ethical practices as well as review allegations of unethical WOMM practices from current WOMMA members by other members of WOMMA.
If you have questions about WOMMA’s commitment to an ethical word of mouth marketing industry or need more information about the MEAP process, please contact Kristen Smith, Executive Director at kristen@WOMMA.org.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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