An Introduction to the WOMMA Ethics Code
The WOMMA Code of Ethics is a cornerstone of the principles that built this organization. WOMMA is very proud that the FTC recognized in their new guide, with no less than ten specific references, the authority and integrity of the overall WOMMA Code.
As part of our annual ethics evaluation process, WOMMA established the Living Ethics Review as the method in which we update the WOMMA Code of Ethics. Furthermore, WOMMA formalized an interim review process so that our organization can adopt necessary code changes quickly, but with thoughtful consideration and care for the impact on our industry and our membership.
We strive to provide ethical leadership, and wish to hold our members to high standards which are integral to maintaining a quality reputation for both our organization, and its valued members.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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