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WOMMA Webinar: Learn from Leading Experts
Whether the days are cloudy or sunny, or your brand is in or out of the money, measuring the value of word of mouth (WOM) has become a strategic imperative. This webinar will guide participants through five ways that consumer conversations impact a brand’s bottom line and offers specific tips and techniques to assess the value of WOM to your brand. Featured Speaker: Dr. Walter Carl, Founder & Chief Research Officer at ChatThreads Dr. Walter Carl is the founder and Chief Research Officer at ChatThreads, an independent word of mouth measurement and analytics company that helps brands quantify the ROI and bottom-line impact of consumer conversations. ChatThreads’ proprietary G2X methodology was developed by Dr. Carl while a faculty member at Northeastern University in Boston. Dr. Carl is chair of the Word of Mouth Marketing Association’s Measurement and Research Council where he led the groups editing Volumes 2-4 of Measuring Word of Mouth. Register Online  |
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