As the Report notes:
On the regulatory front, the Federal Trade Commission (FTC) released guidelines calling on bloggers to disclose paid product reviews, and in December 2010 recommended a Do Not Track function to allow consumers to prevent advertising and other firms from collecting data about individuals’ online activities. The U.S. Food and Drug Administration (FDA) is examining pharmaceutical marketing in social networks and could propose guidance for online marketing early in 2011. In December 2010, the Department of Commerce Internet Policy Task Force released a paper on commercial privacy issues.
The key issue for lawmakers and regulators is how to protect consumers without stifling innovation. Rapid technological change is leading to new forms of advertising and to issues that were unknown only a few years ago, from competition in search advertising to fraudulent marketing over social networks. It is likely that regulators, and Congress, will continue to struggle to keep pace as they consider how to craft a workable system to oversee advertising in the rapidly changing digital world.
Tweets that mention Report from the Congressional Research Service « DiResta-The-Law -- Topsy.com 7:30 pm on February 14, 2011 Permalink
[...] This post was mentioned on Twitter by Nicole L, Suzanne Tulien and BrandAscension, GIInspiration. GIInspiration said: RT @wondrgirl: Link to CRS report- Advertising Regulation in the Digital Age http://ow.ly/3WqpJ via @womma [...]