WOMMA is pleased to announce that it has formed a Legal Affairs Committee.

The companies comprising this Committee include
lawyers and senior executives from:
Burger King;
Coca Cola;
DuPont;
General Electric;
Intuit;
Kraft;
MasterCard;
Nokia;
Product Partners;
Royal Caribbean Cruises; and
Sony Online Entertainment.

The purpose of the Committee is to:  (i) monitor regulatory and legal developments impacting the social media industry; (ii) provide thought leadership to WOMMA members, industry officials, and regulators through educational programs and other forms of outreach; (iii) identify effective compliance methods and promote “best practices”; and (iv) advocate the interests and appropriate development of the industry before governmental agencies, industry officials, and adjudicatory proceedings.

Obviously, with the release of the Guides on Testimonials and Endorsements last week by the Federal Trade Commission, and the consequences of these Guides on social marketing, including the compliance requirements for brands and bloggers alike, the value of such a Committee to WOMMA and its members is enormous.  WOMMA thanks these companies and their representatives for their participation and commitment.