Welcome to WOMMA’s new blog, DiResta the Law.

As WOMMA’s General Counsel, and a law partner in Manatt, Phelps & Phillips’ Washington, DC office, I’m here to provide insight into the current regulatory and legal events and look beyond the hype into the practical applications of WOM.

Up first?
My views on how the Federal Trade Commission may revise its Endorsement and Testimonial Guides.

On September 14, I’ll be taking part in a Webinar Panel about adequete disclosure with John Bell, WOMMA President and Managing Director at 360° Digital Influence, Jory Des Jardin, Co-Founder and President, Strategic Alliances at BlogHer, Sean Corcoran, Interactive Marketing Analyst at Forrester Research, and Tom Collinger, Chair of Integrated Marketing Communications at the Medill School (Northwestern).

(Sep. 14) Webinar Panel | Ethics and Endorsements: What is Adequate Disclosure?
(Register Here)

WOMMA recently amended its code of ethics to read, “We stand against marketing practices whereby the marketer or its representatives provide goods, services or compensation to the consumer to make recommendations, reviews or endorsements without full, meaningful, and prominent disclosure.”

What exactly constitutes “full, meaningful and prominent disclosure” and how should brands and bloggers best disclose material relationships? This is what we’ll tackle.

WOMMA will be reopening the Living Ethics Blog on September 14 thru October 14 to capture comments, thoughts, feedback concerning the issue of what is full, meaningful and prominent disclosure. We ask that everyone put forward their thoughts on this issue. WOMMA will be compiling this information and releasing industry standards this fall on disclosure. This is a very important issue and self regulation is key to our success as and industry and WOMMA is leading this effort.

Thanks for visiting the blog, and check back soon!