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January 24, 2012
Market Context and Program Management
Instructor: Rachel Happe, The Community Roundtable and Jam Delcambre, AT&T
Author(s): Rachel Happe, The Community Roundtable and Leigh Mutert, H&R Block

This session will give participants an overview of how the market and need for community management is changing and provide an overview of the specialist role and where it fits within a broader context.

At the conclusion of this session, participants will understand how communities fit into a broader market & communications context, including:
  • How social technologies – and the communities they enable – are different from traditional communication channels
  • The difference between social media, social networks, and communities
  • The history of the market & how it has evolved
  • The program elements that are managed in a successful community program
  • Descriptions of the roles encountered in community programs with specific identification of the specialist responsibilities
  • Attributes and skills leading to success in the Specialist role and the expected career path as the Specialist grows in skills
  • Differing types of communities that specialists manage the organizational teams that specialists work with


January 26, 2012
Strategy Leadership and Culture
Instructor: Lauren Vargas, Aetna & Tonya Hornsby, P&G
Author(s): Lauren Vargas, Aetna & Tonya Hornsby, P&G

This session is designed to give participants an overview of the formation of a community strategy, as well as a broad understanding of how the leadership and cultural environment in which they work impacts day-to-day community activities.

At the conclusion of this session, participants will have a deep understanding of the activities that surround community management, including:
  • Embody the mindset of a community manager and be a participating member in executing community strategy in a scaled effort from the top-down
  • Establish emerging community leaders including, internal and external stakeholders Identify hot button issues and topics


January 31, 2012
Tools
Instructor: Dawn Lacallade
Author(s): Dawn Lacallade

The tools session will provide an overview of the common social media and community tools and how to evaluate these tools to find the best ones to accomplish specific goals.

At the conclusion of this session, participants will have an overview of the tools that power Social Media and Community including:
  • Overview of the tools commonly used in Social Media and Community
  • The best uses for each tool
  • How to select the right tools to fit your strategy
  • Moderation and management tools that supplement the major


February 2, 2012
Content and Programming
Instructor: Cindy Meltzer, Isis Parenting
Author(s): Cindy Meltzer, Isis Parenting

This session will give participants a foundation in understanding how different types of content and programming can be used to engage participants and drive community results.

At the conclusion of this session, participants will have a deep understanding of the activities that surround content and programming, including:
  • Being able to create, optimize and curate content on a basic level
  • Being able to determine what type(s) of content and programming best serves your audience
  • Being able to understand, inform and execute the overall content strategy


February 7, 2012
Policies and Governance
Instructor: Eloise Grey, eModeration, Wendy Christie, eModeration, Tia Fisher, eModeration
Author(s): Wendy Christie, eModeration, Tia Fisher, eModeration

The policies and governance session will provide participants the fundamentals of the various legal and policy considerations they need to be aware of as online community specialists.

At the conclusion of this session, participants will have a deep understanding of the activities that surround policies and governance, including:
  • What you have to consider in order to stay safe and legal online
  • Which different policies you need in place for your company, your team and your community
  • How to triage user-generated content and action workflows


February 9, 2012
Metrics and Measurement
Instructor: Misti Crawford, CSC
Author(s): Misti Crawford, CSC and Elena Benito-Ruiz, Ubikuos

This session will give participants an understanding of day-to-day community activities metrics, what they mean, and how to best use and report them.

At the conclusion of this session, participants will have a deep understanding of the activities that surround community measurement, including:
  • Demonstrate the ability to define your community
  • Demonstrate the value in keeping metrics and measurements
  • Demonstrate the ability to interpret and effectively communicate findings
  • Demonstrate the ability to develop and monitor action plans based on findings
  • Demonstrate knowledge of available CM analytical tools to assist in gathering measurements about the community


February 16, 2012
Community Management
Instructor: Kathy Baughman, ComBlu and Becky Caroll, Petra Consulting Group
Author(s): Kathy Baughman, ComBlu

The community management session will pull all of the different course elements together and cover the human engagement and moderation practices necessary for a community specialist to employ.

At the conclusion of this session, participants will have a deep understanding of the activities that surround community management, including:
  • Overview of roles, responsibilities and skills
  • Conversation voice and engagement approach that encourages participation in your community
  • Techniques for diffusing difficult situations
  • Review of Moderation Processes


Click here to see the WOMMA Community Management Training Program Syllabus

 






Members - $395
Non-Members $550



Every Tuesday and Thursday
beginning on May 15.







Session One - Market Context
Bill Johnston, Dell
May 15 @ 11am CT

Session Two - Strategy
Adam Rosenberg, Edelman
May 17 @ 11am CT

Session Three - Culture & Leadership
Rachel Happe, The Community Roundtable & Sara Roberts, Roberts Golden
May 22 @ 11am CT

Session Four - Policies & Governance
Dan Brostek, Aetna
May 24 @ 11am CT

Session Five - Community Management Part 1
Kathy Baughman, ComBlu & Becky Carroll, Petra Consulting
June 5 @ 11am CT

Session Six - Community Management Part 2
Ekaterina Walter, Intel
June 7 @ 11am CT

Session Seven - Content & Programs
Jim Storer, The Community Roundtable & Sarah Mahoney, Children's Hospital
June 12 @ 11am CT

Session Eight - Tools
Dawn Lacallade, LiveWorld
June 14 @ 11am CT

Session Nine - Metrics & Measurement
Amanda Peters, iCrossing & Doug Bryan, iCrossing
June 19 @ 11am CT

Session Ten - Program Management
Marcy Massura, Weber Shandwick
June 21 @ 11am CT


“There are very few options out there to get Community Management certification and yours is clearly the best out there.”
—Melinda Little




2012 State of Community Management
The Community Roundtable has released their third annual State of Community Management report.

Click here to see what prominent companies are now doing as they move from those wobbly early days to a structured and methodical approach to a real community.

 
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