Bill Johnston
Dell
Bill Johnston (@billjohnston) is the Head of Global Community at Dell, steering overall online community strategy, globally. In addition, he is responsible for the strategy of Dell IdeaStorm. He also leads unconferences for Dell related to social media and community, and also advises on many social media projects related to ROI and social presence. Prior to Dell, Bill worked for Forum One Communications as the Chief Community Officer between 2007-2010. He wrote the Online Community Report blog and newsletter and created and chaired the Online Community Research Network, conducting research on topics like online community metrics, ROI, and marketing via social media.
Adam Rosenberg
Edelman
Adam Rosenberg (@Phillyberg) is a digital media and communications strategist at Edelman. He specializes in design and implementation of social media strategies (specifically community management, SEO, and online campaigns) for B2B and B2C clients. He has deep communications and public affairs background with experience building and executing advocacy programs for non-profits, political campaigns, and issue organizations. He is a frequent speaker and panelist at technology, advocacy, and nonprofit events discussing social media, community management, and grassroots organizing. Has appeared as a guest columnist for ZDNet, Wired, and Mashable.
Rachel Happe
The Community Roundtable
Rachel Happe (@rhappe)
is a Co-Founder and Principal at The Community Roundtable, a peer network for social media, community, and social business leaders. Rachel has served as a product executive at Mzinga, Bitpass, & IDe, and as IDC’s first analyst covering social technologies. Rachel started her business career as an analyst at PRTM. Rachel serves on Social Media Today’s Blogger Board, the Enterprise 2.0 Conference Advisory Board, and as an Isis Parenting Fellow.
Sara Roberts
Roberts Golden
Sara Roberts (@robertsgolden) is President & CEO of Roberts Golden, a boutique management consultancy based in San Francisco, that specializes in helping Fortune 250 companies like Bank of America, Gap, Inc. and GE to drive culture change and embrace social business practices and collaborative operating models. Her career includes stints leading teams at Sprint, Andersen Consulting, and Ketchum. She is a frequent speaker at leading industry events and co-author of “Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers.”
Dan Brostek
Aetna
Dan Brostek (@danbrostek) is the head of member and consumer engagement at Aetna, where he is responsible for establishing a member engagement framework, implementing social media strategy, and developing mobile solutions. He is currently trying to become the mayor of all Starbucks in Hartford County. He has been at Aetna since 2001 and previously served as an artillery officer in the US Army, where he blew stuff up.
Kathy Baughman
ComBlu
Kathy Baughman is president and co-founder of ComBlu, an organization specializing in social engagement and influencer marketing. Kathy’s forte is social engagement and social business strategy. Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level.
Becky Carroll
Petra Consulting
Becky Carroll (@bcarroll7) is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, July 2011). She also is the founder of Petra Consulting Group, a strategic consultancy focused on social media and customer experience, loyalty, and advocacy. Her client roster includes several Fortune 100 companies such as Verizon, Electronic Arts, Hewlett Packard, Fujitsu and Ford. In her most recent role, Becky was the community program Manager and social media strategist for Verizon.
Ekaterina Walter
Intel
Ekaterina Walter (@Ekaterina) is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known industry publications such as Mashable, Fast Company, HuffingtonPost, TheNextWeb and others. Ekaterina is a proud TEDizen. She also sits on a Board of Directors of the Word of Mouth Marketing Association (WOMMA).
Jim Storer
The Community Roundtable
Jim Storer (@jimstorer) is a Co-Founder and Principal at The Community Roundtable. He is an experienced community builder and social media strategist. Over the last ten years he’s built and managed communities and consulted with both start-ups and large enterprises on how to effectively build lasting value with community and social media solutions. As a social media/community strategist he’s advised a wide range of clients including Aetna, WebEx, Deloitte, EDR, iRise, Amway, Babson College and others. Early in his career Jim managed very large communities (100k+) and very small peer networks (150+) that served as great foundation for his consulting and strategy engagements.
Sarah Mahoney
Children’s Hospital
Sarah Mahoney (@sarahmmahoney) is a member of the Innovation Acceleration Program team as Community Manager of Children’s SPARC (Social Platform for Accelerating Resources and Connections), an internal social networking platform. Previously, she worked as a social media strategist for Bernard Hodes Group (Omnicom Group) Northeast Digital team and was responsible for developing social media and emerging digital media strategies for healthcare and Fortune 500 clients.
Dawn Lacallade
Community Strategist
Dawn Lacallade (@dawnl) is the Director of Community Programming at LiveWorld. In that role she taps her years of developing and managing online communities to develop new customer social interaction models, to analyze and draw insight from social activities, and to help LiveWorld clients maximize their social efforts in support of their business objectives. In previous roles, Dawn has had the opportunity to create strategies for Dell, SolarWinds, ASUS, Intel, IIR, and Webroot. Dawn’s roles ranged from strategy creation to complete business ownership.
 Amanda Peters
iCrossing
Amanda Peters (@amandapeters) is the Manager of Engagement Planning in iCrossing’ Live Media Studio. In that role, she manages the team of Engagement Planners & Audience Managers, leading the development of best practices for social engagement and creating real-time editorial and engagement plans for clients. Prior to joining iCrossing, Amanda worked at Advanced Media Ventures Group under Shelly Palmer, where she focused on providing digital media strategy to clients in the entertainment and media industries and creating, producing and implementing social media training programs for several Fortune 500 companies.
 Doug Bryan
iCrossing
Doug Bryan is the vice-president of Analytics at iCrossing. He is one of the foremost experts on eCommerce and retail “long tail” data mining applications and brings several decades of experience in industry and academia to his role. In this role, Doug leads a global team of analytics and strategy experts that use cross-channel attribution analysis and media mix modeling to help clients improve their marketing efforts across bought, earned and owned media. Prior to joining iCrossing, Doug was vice president of technology and co-founder of OptiMine Software, a search engine marketing analytics company specializing in bidding.
 Marcy Massura
Weber Shandwick
Marcy Massura (@marcymassura) is a Digital Community Manager at Weber Shandwick. In addition to developing social strategies for numerous high-profile clients this award-winning international agency represents, Marcy serves as the digital voice for Oscar Mayer and Lunchables within the social media space. Her love of writing inspired her to create Smartly, a network of regional websites showcasing essays from a national collective of writers. Additionally, Marcy is Co-Founder of the largest North American regional blogging organization, BlogCrush. She is also heavily involved in several other websites, where she contributes essays, photography and video on a weekly basis.
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Members - $395
Non-Members $550
Every Tuesday and Thursday
beginning on May 15.
Session One - Market Context
Bill Johnston, Dell
May 15 @ 11am CT
Session Two - Strategy
Adam Rosenberg, Edelman
May 17 @ 11am CT
Session Three - Culture & Leadership
Rachel Happe, The Community Roundtable & Sara Roberts, Roberts Golden
May 22 @ 11am CT
Session Four - Policies & Governance
Dan Brostek, Aetna
May 24 @ 11am CT
Session Five - Community Management Part 1
Kathy Baughman, ComBlu & Becky Carroll, Petra Consulting
June 5 @ 11am CT
Session Six - Community Management Part 2
Ekaterina Walter, Intel
June 7 @ 11am CT
Session Seven - Content & Programs
Jim Storer, The Community Roundtable & Sarah Mahoney, Children's Hospital
June 12 @ 11am CT
Session Eight - Tools
Dawn Lacallade, LiveWorld
June 14 @ 11am CT
Session Nine - Metrics & Measurement
Amanda Peters, iCrossing & Doug Bryan, iCrossing
June 19 @ 11am CT
Session Ten - Program Management
Marcy Massura, Weber Shandwick
June 21 @ 11am CT
“There are very few options out there to get Community Management certification and yours is clearly the best out there.”
—Melinda Little
 2012 State of Community Management
The Community Roundtable has released their third annual State of Community Management report.
Click here to see what prominent companies are now doing as they move from those wobbly early days to a structured and methodical approach to a real community.
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