Community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Finding the right people with the optimal skills to lead a dynamic community has proven to be challenging at best.
The industry needs standardized job descriptions, processes and training. That’s why WOMMA, The Community Roundtable and ComBlu collaborated to develop a community management certificate program.
The Community Management Certificate program is designed for individuals of all levels who work on social and community initiatives. The program covers both contextual topics like market trends, strategy, and culture as well as specific tactical responsibilities related to content development, moderation, enforcing policies, and measuring success.
The Community Management Certificate Program is divided into three modules based on three distinct job functions within community management: Community Specialist, Community Manager, and Community Strategist.
A Community Moderator directly engages on listening and response on owned or third party sites, but is generally not involved in community strategies.
In the Community Specialist module attendees will learn the basics of community engagement and moderator skills. Attendees will learn how to identify hot button issues and how to handle them on the spot along with listening and monitoring tasks.
Participants will have a full understanding of the different forums such as forums, blogs, social networks and more.
Do you qualify for Community Management Module 2?
Click here to find out. If you can answer a majority of these questions easily then this program is for you!
A Community Manager is a more senior position that can serve as the primary “face” of the community, which may include some moderation duties. In addition, the Community Manager will also own the business goals and techniques. There will be some overlap with the Chief Community Officer in smaller organizations.
In this module attendees will get an overview & history of how community initiatives have matured and will learn the strategy development and implementation to running a community from hiring the right team to becoming "the face" of your community. Participants will obtain detailed knowledge of online engagement, listening, measurement and much more!
The Social Strategist is a senior position that is the leader of community in a company or large organization. The role focuses on establishing the vision, building the business case and championing the community across business units.
The social strategist module will give attendees in-depth, high level content for business case management, the integrating of Social initiatives with existing processes, and much more.
Those who participate in this program will understand how ethics are factored into building a community. This module will teach management how to build leadership from the bottom up and how to create a culture.
This program will begin on September 11, 2012 and will run through October 11, 2012. More information and registration COMING SOON!
- Company/Individual(s) interested in learning more about community management
- Company/Individual(s) looking to develop and integrate a social networking strategy
- Company/Individual(s) looking to validate their knowledge of community management with clients
- Individual(s) looking to fulfill professional development goals
- Individual(s) who want to make themselves more marketable to their organization and within the industry
