Part I

Wednesday, December 7, 2011
11:00am - Noon CST

Sweepstakes & Promotions: What Brands Need to Know to Navigate Legal Landmines

Instructor: Linda Goldstein, Manatt, Phelps & Phillips, LLP

This session will provide a comprehensive overview of the legal landmines in conducting social media marketing sweepstakes and promotions. You will leave this session with a thorough checklist and practical guidance on how best to conduct legally compliant promotions utilizing all social media and mobile marketing channels.


PART II

Wednesday, January 18, 2012
11:00am - Noon CST

Marketers. Lawyers. Customers.
Making Social Marketing Platforms Work for Everyone

Instructors:
Liisa M. Thomas, Winston & Strawn LLP
Anthony E. DiResta, Winston & Strawn LLP
Rebecca McCuiston, VP Influencer Marketing, 360i
Richard Mass, General Counsel and Chief Privacy Officer, Innovation Interactive
Jeanne Siebert, Senior Attorney, Consumer and Regulatory Affairs at Sun Products Corporation
Mark Bisard, Cyberlawyer - VP & Senior Counsel - General Counsel's Office

Marketing departments come up with great ideas. Legal departments understand the compliance risks involved with these great ideas. Marketing departments feel crimped by the legal restrictions imposed on them. Legal departments feel as though marketing departments ignore their advice. This panel of marketers and lawyers will discuss practical strategies for bridging the gap between great ideas and legal guidance to help brands more meaningfully connect with customers with social media marketing programs.

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Monday, January 23, 2012
11:00am - Noon CST

Working Relationships: How to Effectively Manage Social Media Partners

Instructors:
Chris Loeffler, Kelley Drye & Warren LLP

Social media partners and vendors can improve or tarnish a brand's reputation. The session will focus on sharing helpful tips for building a process to effectively manage a brand's social media partners. Attendees will learn how social media partners play an important role in an effective brand campaign. And, attendees will learn how to design and implement a process to manage social media partners in order to reduce legal and business risk exposure.

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Monday, January 30, 2012
11:00am - Noon CST

The Intel Experience: Addressing Risk Management, Legal, and Regulatory Issues in Social Media

Instructors:
Brian Huseman, Senior Policy Counsel, Intel Corporation
Rick Reed, Issue and Crisis Management, Intel Corporation
Tuan Le, Senior Attorney, Intel Corporation

Social media engagement can be scary for many businesses given the legal and privacy concerns that arise. However, the use of social media is a great opportunity to interact with customers. This session will show how Intel addresses legal issues in its social media efforts from how to establish a risk management team to how key stakeholders work together in dealing with issues once they occur. The session also will highlight recent regulatory efforts that could impact your company's social media use.

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Wednesday, February 1, 2012
11:00am - Noon CST

Oil and Water: How Social Media Issues Impact Legal & Marketing Departments

Moderator - Peter Friedman, Chairman & CEO, LiveWorld Inc.
Gerard M. Stegmaier, CIPP, Wilson Sonsini, Goodrich & Rosati
Susan Shook, Associate General Counsel–Associate Director, Global Privacy & Digital Law, The Procter & Gamble Company

This panel will be a discussion on how the expanding world of social media affects legal and marketing with critical issues and the collaboration needed to solve for these issues. Experts in this field will discuss business critical decisions needed to adapt and prosper in today's evolving consumer engagement era.

 

Part I

December 7
Sweepstakes & Promotions: What Brands Need to Know to Navigate Legal Landmines

Linda Goldstein
Manatt, Phelps & Phillips, LLP



Part II

January 18
Marketers. Lawyers. Customers. Making Social Marketing Platforms Work for Everyone

Liisa M. Thomas
Winston & Strawn LLP

Anthony E. DiResta
Winston & Strawn LLP

Rebecca McCuiston
VP Influencer Marketing, 360i

Richard Mass
General Counsel and Chief Privacy Officer, Innovation Interactive

Jeanne Siebert
Senior Attorney, Consumer and Regulatory Affairs at Sun Products Corporation
&Senior Counsel - General Counsel's Office


January 23
Working Relationships: How to Effectively Manage Social Media Partners

Chris Loeffler
Kelley Drye & Warren LLP


January 30
The Intel Experience: Addressing Risk Management, Legal, and Regulatory Issues in Social Media

Brian Huseman
Senior Policy Counsel, Intel Corporation

Rick Reed
Issue and Crisis Management, Intel Corporation

Tuan Le
Senior Attorney, Intel Corporation


February 1
Oil and Water: How Social Media Issues Impact Legal & Marketing Departments

Moderator - Peter Friedman
Chairman & CEO, LiveWorld Inc.

Gerard M. Stegmaier
CIPP, Wilson Sonsini, Goodrich & Rosati

Susan Shook
Associate General Counsel–Associate Director, Global Privacy & Digital Law, The Procter & Gamble Company




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