Social media for business is increasingly becoming a common practice, and smart brands are bringing their marketing and legal teams together to ensure their social tactics are both successful and compliant. While there has not yet been major litigation passed for social business practices, it is vital for marketers and legal practitioners to work together in order to achieve true brand success. Learn how these two groups can come together to ensure your brand remains talkable – not liable.

Program Goal:

Dynamic perspectives and case studies from current industry leaders about the joint effort of the marketing and legal department to ensure successful social business practices. You'll learn the ins and outs of safeguarding your business and brand in the social media age through insightful sessions focused on:

• Best practice advice for how marketers and lawyers can work together to ensure a brand remains talkable - not liable
• Rules and guidelines for conducting a truly integrated sweepstakes
• Risk Management, Legal, and Regulatory issues
• What you need to know about managing Your Social Media Partners
• Insights on protecting your company's identity in a virtual world

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The WOMMA Online Certificate Program is a three-week, online program where each of the six sessions focuses on different core areas of legal and regulatory topics. Participants who successfully complete the program requirements receive a digital certificate of completion that can be added to their blog, website, or resume.

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For questions or inquiries about this program, please email Certificate@WOMMA.org, or contact Kristin Horstman at (312) 853-4400 x209. WOMMA's Certificate Program is taught by accomplished, world-class professionals who use case studies, team projects, and competitive analysis to present an array of learning experiences that will impact your on-the-job performance. WOMM-COM enrollment applications are reviewed and processed as received. You will receive confirmation of participation within 72 hours. Fees: • WOMMA Member: $395 • Nonmember: $550 • Students: $125 This is a non-refundable application fee to WOMMA's Certificate Program. A team rate is available for multiple registrations from the same organization registering at the same time. For discount information, please email Certificate@WOMMA.org or contact Megan at (312) 853-4400 x215 or Megan@WOMMA.org. Group Rate Discount Codes Members   Nonmembers 3 - 5 team members @ $295 ea $395 ea 6 - 14 team members @ $275 ea $375 ea 15 - 29 team members @ $175 ea $250 ea 30 or more team members @ $85 ea $150 ea

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Brand marketers of all levels and legal practitioners who are responsible for making sure their brands remain ethical and legally compliant in their online and/or offline initiatives.

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What participants said:

• "A WOMM-COM certificate clearly demonstrates personal commitment to innovative, effective, and ethical WOM marketing."
• "This course was an excellent introduction to the principles of word of mouth marketing with actionable learnings that I'll be able to immediately put to use."
• "Great over-all experience! Really enjoyed and learned a great deal!"
• "Good introduction for those who have a novice to intermediate level knowledge of Social Media."
• “The WOMMA course was a great overall look at how social media fits businesses, from ethics and change management to campaign integration and measurement. I appreciate being able to hear insights from who WOMMA sees as leaders and weigh that against my day- to- day experience.”
• “I found the course insightful, eye opening, a wealth of information jammed into a short time frame. I would call is developing a frame work for further direction and study.”
• “This is the information I will be able to use to help achieve our organizational objectives.”

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Thank you to our sponsor:

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Click here to see the most Frequently Asked Questions about the Certificate Program.

Click here to see the WOM-COMM program graduates.