Geno Church, WOM Guru, Brains on Fire
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Geno Church’s claim to fames are that he was born the son of a preacher-man, scored 50 points in a high-school basketball game, was in a glam-rock band (while he was a Leif Garret look-alike) in the 70s and nobody can ever figure out where his accent is from (it’s Southern). Oh and he’s a quoted, sought-after and stalked thought-leader in uncovering the DNA of sustainable word of mouth movements and building them from the ground-up. Seriously. Addys. Wommies. Forrester Groundswell Awards. And a finalist for an EFFIE (we won’t know the results for a couple of weeks). Brands Geno’s loved on include Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, National Family Partnership, Charleston Parks Conservancy, the US Office of National Drug Control Policy, Ronald McDonald Children’s Charities, and Rage Against the Haze (South Carolina’s youth led anti-tobacco movement). He contributes to the topish-ranked Brains on Fire blog (www.brainsonfire.com/blog), speaks at events nationally and abroad (we almost lost him in South Africa last year – twice) and is widely quoted in blogs and traditional print on a regular basis. Geno’s Southern, approachable and probably one of the nicest guys you’ll ever meet. No kidding.
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Joel Warady, Chief Marketing Officer, Enjoy Life Foods
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Joel Warady is CMO of Enjoy Life Natural Brands, a leading brand in the Gluten-Free, Allergy-Friendly CPG category. Prior to joining Enjoy Life, Joel was Principal of Joel Warady Group, a Marketing, Social Media, and Business Growth consulting firm. Joel is a former owner of a US branded CPG company that at its peak had its products sold in over 17,000 retail locations throughout the US, and 56 countries globally.
Internationally, Joel is respected as a marketing and social media expert, speaker, and business advisor. He has spoken on the subject of digital marketing, marketing trends, and social media to individuals and groups from Singapore, France, India, Austria, Turkey, Italy, Taiwan, China, Australia, Norway, The Netherlands and the UK, as well as speaking to hundreds of groups and companies in the US.
Joel has spent 38 years in a marketing capacity in the retail, publishing and CPG industries,
including 6 years at a major supermarket chain, 15 years developing a CPG company resulting in
sales that exceed $30 million (USD), and over 11 years as a marketing consultant and speaker.
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Chris Laird, CEO, P&G Tremor
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Chris joined Procter & Gamble after completing his MBA at Schulich School of Business in Toronto, Canada in 1994. Over his seventeen years at P&G, he has progressed through a variety of Sales and Marketing assignments in Market Development Organizations, Global Business Units, Canada and the U.S., and across the majority of company’s portfolio. His CPG marketing experience spans from selling directly to retailers such as Wal-Mart to developing global consumer segmentation models. He has marketed brands as diverse as Braun, Tide, Gillette, Bounty, and Swiffer. Until recently, Chris oversaw an organization that marketed a $500 million portfolio of leading Beauty & Grooming brands including Gillette, Braun, Olay, Venus, Old Spice, Ivory, Zest, and Secret. Today, Chris is the CEO of Tremor, a P&G-owned Word-of-Mouth marketing capability that has consistently been recognized as a leader in its field.
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Brad Lawless, Director of Business Development, CollectiveBias
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As director of communications for Collective Bias, Brad has helped to develop social media projects for some of the world's most respected brands. Intrigued by the ways that technology changes and enhances the points of interaction between people, Brad has researched social media since the early days of blogging.
A bit of a professional mutt, Brad started his career as an English major with starry-eyed dreams of being a Renaissance man. He has worked in industries ranging from transportation and information technology to higher education and small-format retail. He holds a master's degree in information systems from the Sam M. Walton College of Business. In his spare time, Brad enjoys exploring all the wonders of Fayetteville, AR, with his wife Wendi and two children, Zoe and Finn.
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Ed Keller, CEO, KellerFay Group
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Ed Keller has worked for 25 years in marketing and media research, consulting with clients in the corporate, media, agency and not-for-profit sectors. Ed previously served as CEO of renowned market research firm, RoperASW (and its successor companies), and prior to that, served as the company's president and COO. Known as "one of the most recognized names in word of mouth" Ed lectures at the University of Pennsylvania's Annenberg School for Communication and speaks frequently to business audiences on word of mouth marketing.
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Tom Chernaik, CEO, CMP.LY
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Tom brings 15 years of entrepreneurship, social media, marketing and law to CMP.LY where he has been on the forefront of legal issues in social media and privacy. Prior to co-founding the company, he was Founder and CEO of DigComm, a consulting firm specializing in developing digital communications tools for brands. Before that, Tom was a founding member of the ad sales team at XM Satellite Radio where he built ad platforms that grew annual revenues from $4mm to $40mm in five years, developing relationships with leading advertisers and agencies. Earlier in his career he was Director of Business Development at Track Entertainment (where he built entertainment marketing programs including the Pepsi Britney Spears tour, Jim Beam Nickelback tour and the Rolling Rock Town Fair and Target Children's Day in NYC), a Partner at Gotham Records and the founder of innovative music startup allindie.com. He holds a BA in Liberal Arts from NYU and a JD from the Cardozo School of Law. |
Malcom Faulds, SVP Marketing, BzzAgent
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As Vice President of Digital Media, Malcolm Faulds is responsible for shaping BzzAgent’s digital word-of-mouth offerings. He leads development of new products that cultivate consumer engagement across the social web, and works with clients to effectively integrate WOM into their digital marketing mix.
Since joining BzzAgent, Malcolm has been a frequent speaker on Word of Mouth topics at advertising and marketing sponsored conferences, and has been quoted by numerous media outlets. He leads the company’s industry education efforts, including both the “Making Your Company a WOM Leader” and “The Word on WOM” series. These events have drawn hundreds of senior marketers in cities across the US and Canada.
Malcolm brings 15 years of interactive marketing experience to this position. Prior to BzzAgent, Malcolm was the director of E-Marketing for Valassis, where his team developed analytically driven loyalty and social marketing programs for IKEA, Genzyme, CareerBuilder, and others.
Previously, Malcolm spent 5 years with Euro RSCG 4D in a variety of account management and operations roles. Among other assignments, he developed eCRM programs for IBM’s small business community, ran online advertising for Datek Online, and created loyalty programs for Symantec.
Malcolm also worked with pioneering interactive agency THINK New Ideas, managing programs for Proctor & Gamble’s Millstone and Tampax brands, as well as Rockport shoes. Malcolm started his online marketing career by working with Seth Godin at Yoyodyne Entertainment, developing some of the world’s first online promotions.
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