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Blake Cahill: Senior Vice President of Corporate Marketing for Visible Technologies
  Blake has over 16 years of executive management experiences leading marketing, sales, product management, and customer support organizations both domestically and internationally in a variety of technology, consumer, and telecommunications companies including SafeHarbor Technology Corporation, AT&T, Belgacom, Qwest, SBC, and ServiceMaster.com. Through these diverse experiences Blake has witnessed the intersection that drives businesses and their results are uniquely conjoined to “listening to the customer” and he has developed some insights about the intersections of customer experience, brands, and technology. Blake holds bachelor's degrees in political science, history, and business from Salve Regina University.
About Visible Technologies: http://visibletechnologies.com/company.html
Twitter: @bcahill
Blog: http://www.visinsights.com/
Steve Hershberger: ComBlu Principal and Co-Founder
  As President of ComBlu, Steve Hershberger creates the social networking architecture for companies like Coca-Cola, Microsoft, Best Buy and others. He also serves as a chief advisor to LinkedIn. Although Steve has spent nearly twenty years in marketing, he has honed his marketing skills while at the helm of a number of highly successful businesses, all of which were built from the ground up.Some of the high points of his career include: creation of the Evangelist Effect and applying it with dramatic results to industry leaders in retail, distribution, finance and home services, leading the early development of pragmatic and powerful Internet-based business management tools for some of the nation's most respected companies, consistently creating innovative and elegant business solutions to complex business problems, and assembling teams of highly inspired people capable of achieving tasks that others considered to be 'impossible'.
About ComBlu: http://comblu.com/WhatWeDo/
Twitter: @sthersh
Podcast: http://www.blogtalkradio.com/socializingmedia
Ed Keller: CEO, Keller Fay Group
  Ed Keller has worked for twenty-five years in marketing and media research, consulting with clients in the corporate, media, agency and not-for-profit sectors. Ed previously served as CEO of renowned market research firm, RoperASW (and its successor companies), and prior to that, served as the company's president and COO. Known as "one of the most recognized names in word of mouth" Ed lectures at the University of Pennsylvania's Annenberg School for Communication and speaks frequently to business audiences on word of mouth marketing.
About Keller Fay: http://kellerfay.com/
Book: http://www.amazon.com/gp/product/0743227298/104-2354007-8275140?v=glance&n=283155
Carrie Kerpen: Queen Bee, theKbuzz
  Carrie Kerpen is known as the Queen Bee at theKbuzz, a strategic word of mouth and social media marketing firm which she founded with her husband in 2006. The company was founded after Carrie and her husband Dave were married on a baseball field in front of thousands, in an event that raised thousands for charity, and garnered national press attention. Prior to building the company, which manages the social media presence of over 150 brands, Carrie’s background was in traditional media, first as the top selling account executive in the country for Radio Disney, and then as a station manager of Cox Radio’s WBLI on Long Island. She is a chapter leader of Women on The Fast Track, and is committed to helping women entrepreneurs achieve their dreams of work life balance. She is the proud mom of two little bees, Charlotte and Kate Kerpen.
About theKbuzz: http://www.thekbuzz.com/
Twitter: @THEkBUZZ
Blog:
http://BuzzMarketingDaily.com
Dave Kerpen: Chief Buzz Officer, theKbuzz
  Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times, and countless blogs. In 2009, Dave spoke at the Specialty Equipment Market Association (SEMA) Conference, Print Services and Distribution Association (PSDA) Conference, and Word of Mouth Marketing Association (WOMMA) Summit. This past year theKbuzz has expanded, with a new office in Boston and Chicago, and new clients, including Heineken, IMAX, Cumberland Farms, Uno Chicago Grill, Verizon, 1800Flowers.com, and Stride Rite. Dave now manages the presence of over 150 brands on Facebook, and other social media sites. Dave is proud of theKbuzz's 2008 and 2009 WOMMY Awards from WOMMA for excellence in Word of Mouth Marketing, but prouder of his two little girls at home-- Charlotte and Kate.
About theKbuzz: http://www.thekbuzz.com/
Twitter: @THEkBUZZ
Blog:
http://BuzzMarketingDaily.com
Sean McDonald: Principal, Ant's Eye View
  Sean McDonald is a recognized leader with online community and social media operations. Sean has spent 11 years at Dell in Executive positions in Marketing, Customer Service, Online, and Communications. Since 2006, Sean led the design and operation of Dell's online community activities on Dell.com and online conversations off dell.com. An online community affords Dell.com users an experience to Learn, Share, and Explore technology with variety of content and interactions. In 2008, 250 million visits occurred on Dell communities including Dell Community Forum, Direct2Dell, and Idea Storm. Dell communities operate across 6 languages. Dell is mentioned approximately 5000 times every day on non Dell websites. Sean and his team joined these web discussions-adding value by resolving customer issues and answering product questions. Sean is a frequent keynote speaker at Internet Retailer 2008, Bazaarvoice Summit 2008, eTail 2007, 2007 Forrester Consumer Summit 2008, Shop.org and guest lecturer with University of Texas MBA Marketing Dept.
About Ant’s Eye View: http://www.antseyeview.com/services/
Twitter: @iamseanmcdonald
Blog: http://www.antseyeview.com/blog/
Joel Warady: Principal, Joel Warady Group
  Joel D. Warady is Principal of Joel Warady Group, a Marketing, Social Media, and Business Growth consulting firm based in Evanston IL, USA. Mr. Warady is a former owner of a US branded CPG company that at its peak had its products sold in over 17,000 retail locations throughout the US. Academically, Mr. Warady has served as a guest lecturer in the MBA program at Benedictine University, and has been an adjunct professor at the University of Illinois at Chicago. He has also taught in the International Business program sponsored by the State of Illinois and Bradley University. Mr. Warady has spent 31 years in a marketing capacity in the retail, publishing and CPG industries, including 6 years at a major supermarket chain, 15 years developing a CPG company resulting in sales that exceed $30 million (USD), and over 10 years as a marketing consultant and speaker.
About Joel Warady Group: http://joelwarady.com/display/overview.php
Twitter: @JoelWarady
Blog: http://www.joelwarady.typepad.com/
 
June 1
Defining WOM and How it Fits into an Integrated Marketing Campaign
with Carrie and Dave Kerpen
June 3
Requirements for Successful Social Media Tools & What's Right, What's Wrong
with Joel Warady

June 8
WOM Strategy Development
with Blake Cahill

June 10
WOM Research and Measurement
with Ed Keller

June 15
Word of Mouth & Ethics
with Steve Hershberger

June 17
Learning and Change Management
with Sean McDonald

Blake Cahill
Senior Vice President of Corporate Marketing for Visible Technologies
Steve Hershberger
ComBlu Principal and Co-Founder
Ed Keller
CEO, Keller Fay Group
Carrie Kerpen
Queen Bee, theKbuzz
Dave Kerpen
Chief Buzz Officer, theKbuzz
Sean McDonald
Owner, Ant's Eye View
Joel Warady
Principal, Joel Warady Group



Download an exhaustive list of 15 recommended WOM readings, organized by Priority Reading and Additional Reading. This list is not required reading for WOM-COMM participants, but was created with the intent to provide a basic knowledge of WOM and provide ongoing learning before and after WOM-COMM.
Click here to download.
 
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