• October 5
Defining WOM and How it Fits into an Integrated Marketing Campaign
with Carrie Kerpen and Dave Kerpen
• October 7
Requirements for Successful Social Media Tools & What's Right, What's Wrong
with Joel Warady
• October 12
WOM Strategy Development
with Blake Cahill
• October 14
WOM Research and Measurement
with Ed Keller • October 19
Word of Mouth & Ethics
with Steve Hershberger
• October 21
Learning and Change Management
with Sean McDonald

Blake Cahill
Steve Hershberger
ComBlu Principal and Co-Founder Ed Keller
CEO, Keller Fay Group Carrie Kerpen
Chief Like Officer, Likeable Media Dave Kerpen
Chief Executive Officer, Likeable Media Sean McDonald
Owner, Ant's Eye View Joel Warady
Principal, Joel Warady Group


Download an exhaustive list of 15 recommended WOM readings, organized by Priority Reading and Additional Reading. This list is not required reading for WOM-COMM participants, but was created with the intent to provide a basic knowledge of WOM and provide ongoing learning before and after WOM-COMM. Click here to download.
"A WOM-COMM certificate clearly demonstrates personal commitment to innovative, effective, and ethical WOM marketing."

"This course was an excellent introduction to the principles of word of mouth marketing with actionable learnings that I'll be able to immediately put to use."

"The WOMMA online social media and WOM certificate course is a great resource for marketing professionals who are at the point of integrating Social Media/Word of Mouth strategies into their marketing mix. It teaches and validates best practice approaches and key considerations, governance, and change management."

"Great over-all experience! Really enjoyed and learned a great deal!"

"Good introduction for those who have a novice to intermediate level knowledge of Social Media."

"Kudos to WOMMA for taking the lead on establishing WOM-COMM. I highly recommend the course as valuable learning for anyone working in this business at any level of experience."