Gain the skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The use of WOM is everywhere and the benefits are tremendous and proven. WOM-COMM is a three-week online program where by participants who successfully complete the course requirements receive a certificate of completion. Upon completion of WOM-COM your boss will want to promote you, you'll be able to command a greater salary, job offers will flood your in-box, and you will be the envy of all your peers (results may vary).
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Upon completion of WOM-COMM,
you will:
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Understand how to integrate marketing strategy with social media tactics across business segments
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Develop your own thought leadership in industry's best examples and next practices
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Learn about research and measurement tools needed to track ROI
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Be prepared to make ethical and sound decisions before executing your next social campaign
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Become the WOM and Social Media Superstar at your company! Be the "go to" person when anyone has a question about social media strategy, measurement, or ethics. WOMMA's online certificate program will prepare you to think strategically about integrating WOM and social media into your organizations existing or future marketing efforts. WOM-COMM will not only provide you with an intellectual and career boost, but it's your chance to become the WOM and social media Superstar at your company.
• Companies/Individuals interested in learning more about WOM and Social Media marketing
• Companies/Individual looking to validate their knowledge of WOM and Social Media marketing with clients
• Companies/Individuals looking to develop and integrate a WOM and Social Media strategy
• Individuals looking to advance their career education
• Individual looking to fulfill professional development goals
• Individual who want to make themselves more marketable in an ever shifting marketing environment
• Courses will be conducted via webinars every Tuesday & Thursday for three weeks beginning October 5.
• Class times: 9am Pacific | 11am Central | 12pm Eastern (one hour course)
• Access to a computer and a phone is required (for webinar participation).
• Students will be required to take two quizzes: one after the third webinar session,
and one after the sixth webinar session.
• Students are also required to take an overall course evaluation survey.
• After the completion of all six segments, students will receive the certificate.
• Courses are conducted live, but will be recorded and available for later viewing via WOM-COMM Live.
• If a student misses a course, it must be made up before the start of the next session.
The presentation deck, audio recording, and quiz are available via WOM-COMM Live.
Click here to see the most Frequently Asked Questions about WOM-COMM.
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• October 5
Defining WOM and How it Fits into an Integrated Marketing Campaign
with Carrie Kerpen and Dave Kerpen
• October 7
Requirements for Successful Social Media Tools & What's Right, What's Wrong
with Joel Warady
• October 12
WOM Strategy Development
with Blake Cahill
• October 14
WOM Research and Measurement
with Ed Keller
• October 19
Word of Mouth & Ethics
with Steve Hershberger
• October 21
Learning and Change Management
with Sean McDonald
Blake Cahill
Steve Hershberger
ComBlu Principal and Co-Founder
Ed Keller
CEO, Keller Fay Group
Carrie Kerpen
Chief Like Officer, Likeable Media
Dave Kerpen
Chief Executive Officer, Likeable Media
Sean McDonald
Owner, Ant's Eye View
Joel Warady
Principal, Joel Warady Group
Download an exhaustive list of 15 recommended WOM readings, organized by Priority Reading and Additional Reading. This list is not required reading for WOM-COMM participants, but was created with the intent to provide a basic knowledge of WOM and provide ongoing learning before and after WOM-COMM.
Click here to download.
"A WOM-COMM certificate clearly demonstrates personal commitment to innovative, effective, and ethical WOM marketing."
"This course was an excellent introduction to the principles of word of mouth marketing with actionable learnings that I'll be able to immediately put to use."
"The WOMMA online social media and WOM certificate course is a great resource for marketing professionals who are at the point of integrating Social Media/Word of Mouth strategies into their marketing mix. It teaches and validates best practice approaches and key considerations, governance, and change management."
"Great over-all experience! Really enjoyed and learned a great deal!"
"Good introduction for those who have a novice to intermediate level knowledge of Social Media."
"Kudos to WOMMA for taking the lead on establishing WOM-COMM. I highly recommend the course as valuable learning for anyone working in this business at any level of experience."
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