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Since 2009, more than 500 brand marketers have graduated from WOMMA’s Online Certificate Program. Whether you are initiating a social marketing plan, need to educate your clients and staff, or need a refresher on the next and best practices in word of mouth marketing, WOMMA's online certificate program will provide you with the knowledge you need to maximize word of mouth and social media as part of an overall integrated marketing campaign.

Program Goal:

  • Obtain the basic principles of WOMM, both offline and online
  • Understand how to integrate marketing strategy with social media tactics across business segments
  • Develop thought leadership; the result of industry best examples and next practices
  • Learn the latest research and measurement tools needed to track ROI
  • Prepare marketers to make ethical and sound decisions prior to executing social media campaigns


The WOMMA Online Certificate Program is a three-week, online program designed to provide the basic principles of WOMM and social media marketing. Each of the six sessions focuses on different core areas of WOM and social media marketing. Each course requires students to successfully complete mandatory quizzes and review of selected reading material. Participants who successfully complete the program requirements receive a digital certificate of completion that can be added to their blog, website, or resume.





You will:

  • Learn how to establish best practices (and what not to do) when building a holistic program
  • Learn when, where, and how to engage the right forms of WOMM
  • Learn how to get buy-in (cross-enterprise, executive, legal)
  • Learn what "Social Networking" is and what it means for your company
  • Learn how to set goals & objectives of your Social Media efforts before and after jumping in
  • Learn the importance of research in setting strategy and monitoring performance
  • Learn how to make sure your organization complies with ethical WOMM practice
  • Learn how to use WOM ethics to your marketing advantage. Compliancy = customer respect
  • Learn about the change management created from social media and what it takes to sustain a social media operation inside the enterprise or small business



  • Company/Individual(s) interested in learning more about Word of Mouth and Social Media marketing
  • Company/Individual(s) looking to develop and integrate a social networking strategy
  • Company/Individual(s) looking to validate their knowledge of WOMM and Social Media marketing with clients
  • Individual(s) looking to fulfill professional development goals
  • Individual(s) who want to make themselves more marketable to their organization and within the industry


What participants said:

  • "A WOMM-COM certificate clearly demonstrates personal commitment to innovative, effective, and ethical WOMM marketing."
  • "This course was an excellent introduction to the principles of word of mouth marketing with actionable learnings that I'll be able to immediately put to use."
  • "Great over-all experience! Really enjoyed and learned a great deal!"
  • "Good introduction for those who have a novice to intermediate level knowledge of Social Media."
  • “The WOMMA course was a great overall look at how social media fits businesses, from ethics and change management to campaign integration and measurement. I appreciate being able to hear insights from who WOMMA sees as leaders and weigh that against my day- to- day experience.”
  • “I found the course insightful, eye opening, a wealth of information jammed into a short time frame. I would call is developing a frame work for further direction and study.”
  • “This is the information I will be able to use to help achieve our organizational objectives.”

Click here to see the most Frequently Asked Questions about the Certificate Program.

Click here to see the WOMM-COM program graduates.

 








"A WOMM-COM certificate clearly demonstrates personal commitment to innovative, effective, and ethical WOMM marketing."

"This course was an excellent introduction to the principles of word of mouth marketing with actionable learnings that I'll be able to immediately put to use."

"The WOMMA online social media and WOMM certificate course is a great resource for marketing professionals who are at the point of integrating Social Media/Word of Mouth strategies into their marketing mix. It teaches and validates best practice approaches and key considerations, governance, and change management."

"Great over-all experience! Really enjoyed and learned a great deal!"

"Good introduction for those who have a novice to intermediate level knowledge of Social Media."

"Kudos to WOMMA for taking the lead on establishing WOMM-COM. I highly recommend the course as valuable learning for anyone working in this business at any level of experience."
 
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